Antonieta Herrera Founder

Cluster Leader: Digital Transformation & AI

VOWI Voice of Women in Innovation

Jul 2026 - Current (4 months)

Nombrada para co-liderar el cluster de Transformación Digital e IA junto a Elisa Ago, impulsando conversaciones globales, colaboraciones estratégicas e iniciativas de alto impacto que exploran cómo las tecnologías emergentes y la inteligencia artificial pueden generar oportunidades escalables y resolver desafíos complejos en la industria y la sociedad.

Áreas de Enfoque Clave y Responsabilidades de Liderazgo:
‣ Dirección Estratégica: Liderar iniciativas enfocadas en el despliegue ético de la IA y herramientas digitales para modelar un futuro tecnológico más inclusivo.
‣ Desarrollo de Comunidad: Fomentar activamente colaboraciones transfronterizas dentro de la red global de VOWI para inspirar y empoderar a la próxima gene

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Podcast Host & Editorial Director

Reimagina Blueprints

Jan 2026 - Current (10 months)

Lidero la construcción de un puente estratégico que acerca las metodologías, experiencias y mejores prácticas globales al ecosistema de innovación en Latinoamérica. Mi rol se enfoca en articular conexiones de alto nivel con líderes globales en tecnología, creatividad e innovación para descentralizar el conocimiento técnico y aplicarlo al desarrollo de nuestra región.

Responsabilidades clave:

‣ Alianzas Estratégicas y Networking Global: Identificar, conectar y convocar a referentes internacionales, ejecutivos y tecnólogos de frontera para integrarse a nuestra librería de conocimiento e intercambio con LATAM.
‣ Dirección Editorial y Conducción: Diseñar las líneas temáticas, seleccionar a los invitados y conducir ent

VOWI Member

VOWI Voice of Women in Innovation

Dec 2025 - Current (11 months)

VOWI | Voice of Women in Innovation is a global community for women who lead and design innovation across a diverse range of industries, from technology and infrastructure to public policy and creative sectors.

As a member, I actively participate in a supportive network of over 40 leaders from 20 countries. Through regular discussions, collaborative research, and strategic advocacy, we share opportunities, tackle challenges, and build meaningful connections to strengthen our collective presence in the field.

Together, we are building a powerful network to amplify women’s voices and drive inclusive, cross-sector innovation on a global scale.

Host & Editorial Director

Reimagina Latam

Sep 2025 - Current (1 year 2 months)

As the Host and Editorial Director of Reimagina Latam, I lead the creation and production of a podcast focused on showcasing the innovators, technologists, and leaders who are building the future of Latin America.

My key responsibilities include:
▸ Strategic Direction: Defining the content vision, guest selection, and the overall narrative of the podcast to ensure high-impact conversations that are relevant to our audience.
▸ Hosting and Interviewing: Preparing and conducting in-depth interviews, facilitating a space for authentic dialogue that extracts valuable insights and unique perspectives.
▸ Production & Post-production: Overseeing the entire episode lifecycle, from audio/video recording and editing to the fi

Podcast Host & Editorial Director

Reimagina Latam

Sep 2025 - Current (1 year 2 months)

Como anfitriona y directora editorial de Reimagina Latam, lidero la creación y producción de un podcast enfocado en visibilizar a los innovadores, tecnólogos y líderes que están construyendo el futuro de Latinoamérica.

Mis responsabilidades clave incluyen:

▸ Dirección Estratégica: Definir la visión del contenido, la selección de invitados y la narrativa general del podcast para asegurar conversaciones de alto impacto y relevancia para nuestra audiencia.
▸ Conducción y Entrevistas: Preparar y conducir entrevistas profundas, facilitando un espacio de diálogo auténtico que extrae insights valiosos y perspectivas únicas.
▸ Producción y Post-producción: Supervisar todo el ciclo de vida del episodio, desde la graba

Founder & Ecosystem Growth Officer

ZEAZE

Nov 2024 - Current (2 years)

I founded ZEAZE with a clear vision: building the bridge between global opportunity and Latin America's most extraordinary talent.
I architect the strategic direction, automation systems, and methodology that sustain every pillar of the ecosystem. I don't execute everything, I build the standards that allow others to execute with excellence.
What I built and lead:

▸ Talent Acquisition Operations: I designed the full automation architecture and operations behind our recruitment, contractor management, and freelance matching service for companies in the US and Europe.

▸ ZEAZE Impulso: I created the methodological standard and led the pilots for our pro-bono strategic acceleration program for high-impact NGOs. T

Founder & Ecosystem Director

ZEAZE

Nov 2024 - Current (2 years)

Fundé ZEAZE con una visión clara: construir el puente entre la oportunidad global y el talento más extraordinario de Latinoamérica.
Diseño la arquitectura estratégica, los sistemas de automatización y la metodología que sostienen cada pilar del ecosistema. No ejecuto todo, construyo los estándares para que otros puedan ejecutarlo con excelencia.
Lo que construí y dirijo:

▸ Talent Acquisition Operations: Diseñé la arquitectura completa de automatización y operaciones detrás de nuestro servicio de reclutamiento, gestión de contractors y matching de freelancers para empresas en USA y Europa.

▸ ZEAZE Impulso: Creé el estándar metodológico y lideré los pilotos del programa pro-bono de aceleración estratégica para

Consultora Independiente en Estrategia de Diseño y Gestión de Proyectos

Independent

Sep 2021 - Current (5 years 2 months)

- Diseño centrado en el usuario e implementación de productos digitales y adopción tecnológica.

- Estrategias creativas aplicadas a ecommerce, SAAS, Sales Funnel, ERP, WebApps

- UX Researcher, entrevistas de usuario y análisis cualitativo

- Gestión del cambio y la transición operativa de equipos de diseño, implementando metodologías ágiles para optimizar los tiempos de entrega y la colaboración entre equipos

- Comunicación estratégica entre los equipos de desarrollo técnico y los stakeholders corporativos, traduciendo requerimientos complejos en soluciones de diseño viables.

Independent Consultant in Design Strategy & Project Management

Independent

Sep 2021 - Current (5 years 2 months)

- Designed user-centered digital products and implemented technological adoption strategies for e-commerce, SAAS, Sales Funnel, ERP, and web apps.
- Conducted UX research, user interviews, and qualitative analysis to enhance product usability and customer satisfaction.
- Led change management and operational transitions for design teams, implementing agile methodologies to optimize delivery timelines and cross-team collaboration.
- Acted as the key strategic communication bridge between technical development teams and corporate stakeholders, translating complex requirements into viable design solutions.

Amela Member

Amela

Dec 2025 - Apr 2026 (5 months)

Amela is a global network for women entrepreneurs, designed to support you from idea to launch — and beyond.

As a member, I'm part of a curated community of women founders, operators, and builders across Latin America and Europe. Through Amela, I have access to world-class mentorship, investor connections, expert-led programs, and strategic support to grow as a founder.

We're on a mission to close the gender gap in entrepreneurship by helping more women start, fund, and scale impactful businesses

AI and Automation Instructor

Media Chicas ONG

Oct 2025 - Dec 2025 (3 months)

My role is to empower the next generation of women tech leaders in Latin America by demystifying the world of Artificial Intelligence and automation.
My course is designed to be 100% practical and accessible, focusing on building real-world solutions with no prior programming knowledge required.

Key topics and technologies I teach:
▸ Workflow Automation: Leveraging low-code platforms like n8n and Make to connect applications and streamline processes.
▸ Artificial Intelligence Integration: Teaching how to integrate Large Language Models (LLMs) from OpenAI into practical projects, including building RAG (Retrieval-Augmented Generation) systems.
▸ Agent and Chatbot Creation: Developing virtual assistants an

Senior Visual Designer

UNTREF Universidad Nacional de Tres de Febrero

Jul 2022 - Sep 2023 (1 year 3 months)

Provided essential visual design support for key cultural initiatives across the UNTREF university museum network, including the MUNTREF Immigration Museum, the Center for Contemporary Art, and the international BIENALSUR. My responsibilities included the creation of graphic materials for exhibitions and public programs, contributing to a cohesive visual identity across these prestigious institutions. This role offered a unique vantage point into the operational dynamics of large-scale cultural ecosystems and solidified my commitment to building new, more agile and equitable organizational models

Lead Product Designer & Brand Strategist

PML innovative media

Sep 2021 - Jan 2022 (5 months)

- Designed digital products and developed creative marketing strategies for clients across various industries.
- Led a cross-functional team to deliver branding, UI/UX design, and content strategies.
- Conducted market research to optimize product positioning and messaging.

Marketing strategist

PML innovative media

Oct 2020 - Sep 2021 (1 year)

- Brand, Creative & Product Marketing Strategy
- Conceiving, define budget, and implementing concepts, guidelines, and strategies in various creative projects and overseeing them to completion.
- Collaborating with account executives to obtain knowledge of the clients’ requirements.
- Directing and motivating teams of copywriters, visual designers, UI UX designers, and developers to help them use their talents effectively in each project.
- Manage Email marketing actions for in-house purposes and clients. Responsible: supervision building process, edit, test, and deploy

Art Coordinator. Country Art Lead

Selina

Mar 2019 - Oct 2019 (8 months)

- Lead the team to develop designs and art interventions aligned with the experience concept.
- Presenting the artist selection and the art proposal to the global and the regional team.
- Manage the workflow, schedule, budgeting, hiring, payments, travel logistics, supplies, documentation.
- Monitor the team's progress and guide them for improvements.

Locations:
_ Selina Córdoba
_ Selina Bariloche

Art and Promotions Analyst

Readers Digest Association

Nov 2015 - Feb 2019 (3 years 4 months)

- Designs print and digital assets.
- UI UX Web Prototyping.
- Product design. Setting the technical standards for new editorial products.
- Supervision and follow-up of graphic designers and photographers.
- Give support to the community manager to safeguard the predefined brand styles.

Main accounts:
- Selecciones Reader's Digest Argentina and sub-brands. Ingenio magazine, Sabor de casa, Bien Natural. AR - PY - UY
- 7 Maravillas Naturales Argentinas Official New 7 Wonders. AR
- Italcred Magazine. UY

Design Specialist

Mercantil Bank

Oct 2013 - Oct 2014 (1 year 1 month)

- UI Design /Web Prototyping
- Digital Asset Creation
- Icons set Illustration
- Prototyping Microsite: "QUESTIONS FREQUENTLY ASKED"

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Museography Internship

CELARG Fundation

Jan 2012

Museography Assistant, support in technical solutions. Design of press material for de gallery. Attention to the public.
Assisted Exhibitions:
- In the Parque de Papel, an exhibition of illustrators of children's stories.
- Arte Proceso 2012, Insitu exhibition.

Professor

CDD Digital Design Center

Jan 2011 - Jan 2013 (2 years 1 month)

Imparting classes about Drawing, Illustration Techniques, and Portfolio.

Graphic Designer

Publicis de Venezuela

Jan 2007

Trade Marketing
Face to face communication (BTL).
Managed accounts: Nestlé (drinks and dairy products), Procter & Gamble Venezuela

Graphic Designer

Piso Creativo Advertisement Agency

Jan 2006 - Jan 2007 (1 year 1 month)

Trade Marketing
Mass Communication (ATL).
Face to Face communication (BTL).
Managed Accounts: Farma pharmaceutical laboratory, packaging and publications for: Teratos, Teragrip, Climasoy, Femmex, Kalmax, Adolen. Nestlé (Beverages and Dairy), (Jugos California, Mi Vaca), Plumrose, Purina, Duty Free.

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Graphic Designer

Ideografica Gold Stone Print

Jan 2004 - Jan 2006 (2 years 1 month)

Face to Face communication (BTL).

Managed Accounts: Pfizer and Beherens

Antonieta Herrera

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Antonieta Herrera

About

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