Zarina Tapia Digital Marketing Specialist | Content Strategy |

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Executive Assistant

Fersan

Apr 2023 - Aug 2025 (2 years 5 months)

• Managed high-volume inbox and calendar, ensuring timely responses, follow-ups, and smooth coordination across internal teams. • Coordinated meetings, schedules, and task timelines, supporting daily operations and maintaining workflow organization. • Maintained and organized documents, records, and internal systems to improve accessibility and operational efficiency. • Tracked tasks and managed workflows using tools such as Notion, Asana, and CRM systems, ensuring deadlines were consistently met. • Improved internal processes, reducing operational errors by 40% and increasing workflow efficiency. • Developed and implemented social media content strategies and digital marketing initiatives to enhance brand visibility and engagement. • Provi

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Commercial & Marketing Strategy Analyst

Apr 2023 - Aug 2025 (2 years 5 months)

Analyzed B2B/B2C sales, pipeline, and customer data using CRM systems to identify revenue drivers, customer behavior, and conversion opportunities. Executed marketing initiatives and content strategies to improve brand positioning, increase engagement, and support conversions across digital channels; directed development of marketing and sales assets in collaboration with designers and external vendors, ensuring brand consistency and conversion-focused messaging. Managed website content, visual updates, and product information for corporate platforms, ensuring accuracy, strong brand alignment, and a seamless user experience. Oversaw promotional budgets and supplier coordination for marketing materials and corporate initiatives, ensuring cos

Bilingual Customer Service & Case Management

Alorica

Jun 2022 - Feb 2023 (9 months)

• Managed high-volume inbox and customer communications in English and Spanish across multiple channels. • Maintained accurate customer records in Salesforce CRM, ensuring data consistency and proper tracking. • Handled follow-ups, resolved inquiries, and ensured timely responses and case resolution. • Managed multiple cases simultaneously while maintaining organization, accuracy, and response quality.

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Digital Marketing Specialist

Jan 2020 - Jan 2026 (6 years 1 month)

Managed 5+ brand accounts across fashion, beauty, wellness, healthcare, retail, and agro-industrial industries, overseeing content, campaigns, and performance. Planned and optimized Meta Ads campaigns, improving conversions (up to 60%) through audience targeting, creative testing, and performance analysis. Developed and executed content strategies across Reels, TikTok, and static posts, increasing engagement (~40%) and strengthening brand positioning. Leveraged AI tools (ChatGPT, Gemini) to streamline content ideation, generate high-performing copy, and improve campaign execution workflows. Collaborated with designers, photographers, influencers, and external partners to execute campaigns and produce marketing and promotional content

Zarina Tapia

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