Zanzy Begoun Full Stack Marketer | Leading High-Volume Recruitment Campaigns |

Marketing Manager

Working Solutions

Oct 2024 - Current (1 year 7 months)

• Develop and execute multi-channel marketing strategies to attract, recruit, and retain talent. → Most notably, led a five-month campaign resulting in over 85,000 new applications, contributing to the largest and most successful client program in company history. • Optimize recruitment campaigns across organic and paid channels including social media, job boards, email, SMS, third-party newsletters, search ads, display ads, video ads, influencer marketing, and other creative strategies to ensure high engagement while being cost-effective. • Analyze ad spend, campaign performance, and market trends to drive candidate pipeline growth. • Create brand-compliant recruitment content that resonates with target audiences and improves website SEO.

B2B Marketing Campaign Manager

Working Solutions

Oct 2022 - Oct 2024 (2 years 1 month)

● Execute and optimize performance of integrated multi-channel marketing campaigns to exceed pipeline goals and facilitate funnel movement. ● Identify and implement lead generation programs and opportunities resulting in over $50M in marketing influenced pipeline in 2024, a 23% increase from the previous year. ● Acquired 542 MQLs, up 194% year-over-year. ● Generated 458 MQLs from events, a 234% jump from 2023. ● Launched B2B newsletter, increasing brand voice and client engagement. ● Actively mentored junior team members.

P

Product Manager

PMMI Media Group

Dec 2021 - Oct 2022 (11 months)

● Project managed new product rollouts and updates—collaborated with key stakeholders across departments to ensure maximum visibility and success. ● Key player in a cross-system integration project consisting of 100+ product audit, providing training and writing documentation for sales rep and client succe

P

Ad Ops and Website Specialist

PMMI Media Group

Oct 2018 - Dec 2021 (3 years 3 months)

● Led trafficking and optimization process for programmatic digital campaigns to ensure accuracy, quality, and achievement of best performance outcomes based on KPIs and IAB Standards. ● Key player in the scoping, creation, project management, and ongoing maintenance of a proprietary “product hub” that houses hundreds of products. ● Managed the Jira ticketing system and provided quality control assurance for several platforms and proprietary systems.

P

Digital Production Specialist

PMMI Media Group

Jun 2017 - Oct 2018 (1 year 5 months)

● Implemented and optimized social media campaigns for both client and in-house ads via LinkedIn and Facebook Ad Campaign Managers, creating documentation and best practices along the way. ● Executed email marketing campaigns ensuring correct audience and lead tracking was used.

C

Email Marketing Tech Audit Intern

Chicago Childrens Museum

Feb 2017 - May 2017 (4 months)

• Critical player in the research and writing process of crossing over platforms, making a recommendation to C-level executives. • Conducted deep and thorough research into current email marketing best practices. • Scheduled and managed internal interviews to pin point departmental needs.

M

Marketing Analytics Intern

Mattersight Corporation

Sep 2016 - Dec 2016 (4 months)

• Led the assembly and execution of several direct mail campaigns, facilitating the acquisition of qualified sales leads. • Furthered brand development by creating materials, aggregating content, and polishing designs to support event objectives. • Participated in weekly marketing strategy and planning meetings, furthering my knowledge of the B2B marketing software development field as well as departmental structures and functions. • Optimized file protocols on the online content database, ensuring ease of access to fellow coworkers.

L

Director of Digital Marketing/Coordinator of Multi-Media Recruitment Campaigns

Lake Forest College Athletics Department

May 2015 - May 2017 (2 years 1 month)

● Conceptualized, designed, and created a wide variety of graphic art and promotional materials, increasing social media response and participation rates among prospective student-athletes, alumni, and parents. ● Produced customized outreach programs to gain attention of key recruitment prospects, utilizing auto-schedule social media and email marketing tools such as Hootsuite and HubSpot.

Zanzy Begoun

About

Detail

Timeline

Résumé