Zane Bolen Growth & Marketing Leader | Builds Scalable Revenue Engines and

Digital Marketing Director

Graphic Connections Group

Apr 2026 - Current (4 months)

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Senior Advisor, Organic Growth & SEO

Ripoll Residential

Nov 2025 - Apr 2026 (6 months)

Brought in to help leadership build a stronger organic growth foundation for Ripoll Residential by improving local search visibility, sharpening content direction, and creating a more deliberate search strategy. Delivered a 760% increase in organic search traffic by aligning the business around high-value local opportunities and a publishing model designed to compound over time. Provide senior guidance on how organic search can strengthen market presence, lower reliance on inconsistent lead sources, and create a more durable inbound pipeline. The role is centered on long-term growth leverage, building the strategic clarity, content direction, and execution model needed for sustained visibility in a competitive local market.

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Senior Advisor, Organic Growth & SEO

Trusted Home Buyers

Nov 2025 - Apr 2026 (6 months)

Brought in to help leadership turn organic search into a scalable acquisition channel for Trusted Home Buyers. Reframed the company’s SEO and content approach around high-intent seller opportunities, driving a 200%+ increase in organic search traffic within the first two months. Advise on where the business can create the most durable growth through search, how content should support lead generation, and what systems are needed to compound visibility over time. The focus is not on producing marketing activity for its own sake, but on building a lean organic growth engine that increases inbound opportunity with minimal internal overhead.

Director of Growth

EliteGamingLIVE

Oct 2025 - May 2026 (8 months)

National EdTech SaaS and esports platform serving K–12 institutions. Own end-to-end revenue growth across marketing, sales, CRM infrastructure, and AI-driven BDR systems, aligning demand generation with pipeline velocity and revenue conversion. • Expanded initial fractional growth mandate into full revenue engine ownership across marketing, sales operations, and CRM architecture • Oversee marketing acquisition, outbound systems, and sales execution, aligning demand generation with pipeline performance and enrollment revenue • Architected AI-assisted BDR automation systems to scale outbound prospecting and improve qualified meeting volume without proportional headcount growth • Designed and implemented CRM infrastructure, lifecycle automatio

Co-Founder & Chief Growth Officer

Bolen Bliss

Feb 2025 - Current (1 year 6 months)

Bolen Bliss is a bilingual Vertical SaaS Wedding Marketplace connecting engaged couples with local wedding professionals. I lead business growth, AI integration, and marketing automation building scalable systems that drive revenue, efficiency, and long-term brand value. Key Focus Areas: • Growth strategy, performance marketing, and revenue optimization. • AI-driven marketing systems and workflow automation. • Martech architecture using HubSpot, WordPress STAX, and Jetpack AI. • Brand positioning, storytelling, and creative leadership. • Strategic partnerships, vendor acquisition, and market expansion. • Cross-functional leadership and organizational scaling. Currently leading Bolen Bliss while open to executive marketing and growth leade

Acting Director of Marketing

ECPI University

Sep 2024 - Sep 2025 (1 year 1 month)

Architected and executed a comprehensive organizational restructuring of the marketing department and subsequently served as the senior-most marketing executive across a 14-campus, 6-business-unit university system, holding full enterprise accountability for revenue growth, operational performance, and strategic alignment. • Designed and implemented a department-wide structural transformation, redefining roles, reporting lines, and performance accountability to increase efficiency, clarity, and output • Defined and executed enterprise-level marketing strategy aligned to institutional revenue and enrollment objectives, driving the strongest growth period during my tenure, including triple-digit enrollment expansion in priority programs • Own

ATI | Advanced Technology Institute | Trade School

ECPI University

Jan 2024 - Aug 2024 (8 months)

Promoted within 8 months to assume department-wide leadership during executive transition. • Led marketing strategy across 14 campuses and 6 business units • Expanded oversight beyond the initial team, assuming broader organizational authority • Managed 8-figure marketing budget • Reported directly to executive leadership • Stabilized performance and aligned marketing with enrollment objectives

Head of Marketing

ECPI University

May 2023 - Current (3 years 3 months)

Associate Director of Marketing

ECPI University

Apr 2023 - Dec 2023 (9 months)

Hired to strengthen digital acquisition and marketing systems across a 14-campus university system, initially leading a team of 6 and owning core performance infrastructure. • Oversaw Facebook/Meta advertising strategy and paid social performance • Directed website optimization, UX improvements, and lead capture systems • Owned CRM performance, automation workflows, and enrollment funnel efficiency • Managed project management systems and marketing operations infrastructure • Improved conversion rates and performance across priority programs • Elevated within the first year into a broader leadership role following measurable impact

Vice President of Product Innovation and Telehealth Development

Rume Health

Jun 2022 - Apr 2023 (11 months)

Promoted within 30 days into executive product and operational leadership to drive platform transformation, service line expansion, and enterprise performance optimization across 80+ clinics. • Launched 19 clinical service lines in under 8 months, accelerating product development cycles by 83% • Increased flagship service profitability by 251% through GTM refinement, pricing strategy, and operational restructuring • Reduced operating expenses by 40% and lowered LWBS rates by 85% through systems redesign and clinical workflow optimization • Drove 143% increase in billable claims through policy restructuring and integrated platform improvements • Reduced CAC by 26% by aligning marketing, IT, finance, and clinical operations into a unified per

Fractional Chief Marketing Officer

Grassp Health

May 2022 - Nov 2022 (7 months)

Transitioned from full-time CMO to a fractional executive advisory role following regulatory licensure disruption and capital constraints. Provided strategic continuity during restructuring, supported market expansion initiatives, and helped position the company for recovery while reducing executive overhead. • Led go-to-market execution for expansion into a new market prior to capital contraction • Guided transition from B2C to scalable B2B positioning following regulatory impact • Oversaw platform and brand realignment during licensure recovery efforts • Maintained executive oversight of marketing systems, partnerships, and GTM planning • Supported leadership through restructuring and capital strategy discussions

A telehealth service designed to help women access a provider from the convenience of their own home.

Rume Health

May 2022 - Jun 2022 (2 months)

Recruited to strengthen growth systems and digital acquisition strategy; quickly expanded scope across product and operations. • Evaluated and rebuilt growth infrastructure across marketing and patient acquisition • Identified operational bottlenecks that led to expanded executive mandate

Chief Marketing Officer - Equity Shareholder

Grassp Health

Dec 2021 - May 2022 (6 months)

Recruited to lead brand transformation, platform redevelopment, and revenue recovery following regulatory disruption. Oversaw full marketing, GTM, and strategic repositioning initiatives during a high-volatility phase. • Led redevelopment of proprietary platform and GTM architecture • Directed pivot from DTC to scalable B2B model • Rebuilt campaign systems, increasing CTR by 1,200% and open rates by 145% • Oversaw website rebuild and partner onboarding infrastructure • Positioned company for market re-entry and strategic partnerships

Vice President of Marketing and Systems Optimization

Native Grill Wings Franchising

Apr 2021 - Dec 2021 (9 months)

Recruited to modernize brand positioning, operational systems, and marketing infrastructure ahead of a strategic transaction. Led enterprise transformation across 23 franchise locations, aligning marketing, cost structure, and operational performance to enhance brand equity and acquisition readiness, contributing to a successful $20M exit. • Led enterprise marketing and operational modernization across 23 franchise locations, generating $58M in annual system-wide revenue • Developed and executed value-creation initiatives to improve franchise-level profitability and capital efficiency prior to acquisition • Reduced marketing expenses by 36% through vendor renegotiation, process optimization, and budget realignment without compromising brand

Director of Marketing and Systems Innovation

Baked Bros

Nov 2019 - Apr 2021 (1 year 6 months)

Elevated within one month into executive growth leadership with full ownership of revenue acceleration, digital infrastructure, and scalable marketing systems during a period of hypergrowth. • Led enterprise growth strategy that scaled revenue from $2.6M to $25M, aligning brand positioning, demand generation, and operational capacity • Architected and implemented the industry’s first Direct-to-Business-to-Consumer (DTBTC) ecommerce platform, establishing new cannabis e-commerce standards and contributing to over $4.55B in annual industry sales by 2024 • Built and scaled a 9-person cross-functional marketing organization, establishing performance KPIs, accountability frameworks, and a data-driven execution culture • Increased organic search

Baked Bros' Summer campaign: Baked for the Summer

Baked Bros

Oct 2019 - Nov 2019 (2 months)

Recruited to support brand development and creative execution during a period of rapid company expansion. • Led high-impact brand and packaging creative • Strengthened digital and retail visual positioning • Quickly identified operational and growth inefficiencies across marketing systems Promoted within one month to lead marketing and systems innovation.

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Business Owner

Wandering Creative

Dec 2018 - Dec 2021 (3 years 1 month)

Founded and operated a creative strategy and media production agency, specializing in branding, earned media, and digital marketing campaigns across real estate, healthcare, education, and political sectors. Led end-to-end business operations, client strategy, and creative execution, delivering high-impact campaigns that enhanced brand visibility and drove measurable audience engagement for prominent organizations. Key Achievements: Produced native and earned media campaigns for high-profile clients including Berkshire Hathaway, CBRE, Mobile Mini, Colliers International, Grand Canyon University (GCU), and Arizona State University (ASU). Partnered with Karrin Taylor Robson in 2018, developing editorial spreads and targeted advertisements

Marketing Director

Commercial Executive Magazine

Oct 2018 - Oct 2019 (1 year 1 month)

Led the overall marketing strategy, digital transformation initiatives, and advertising revenue growth for one of Arizona’s premier commercial real estate publications. Directed cross-platform marketing campaigns, strengthened editorial visibility, and optimized operations to drive readership expansion and corporate profitability. Served as one of four senior leaders operating the business, partnering directly with the Publisher/Owner on growth initiatives. Designed and launched the publication’s digital platform, contributing to a doubling of annual revenue. Developed digital advertising infrastructure and analytics used by sales teams to sell and explain offerings to clients. Regularly participated in strategic discussions with owners

Founder & Managing Director (E-Commerce & Growth)

Akua Clothing Company

Dec 2011 - Sep 2018 (6 years 10 months)

Founder and executive leader with full P&L responsibility for a direct-to-consumer lifestyle apparel brand, overseeing pricing, budgets, growth strategy, and operations from inception through national media recognition and international distribution. Led all aspects of the business including e-commerce, marketing, sales, fulfillment, and brand strategy, building scalable systems to drive sustainable revenue growth across DTC and wholesale channels. Key Responsibilities & Achievements: Owned full P&L, including revenue, margins, inventory planning, and profitability. Set pricing, promotional strategy, and channel mix across e-commerce and wholesale distribution. Controlled marketing and operations budgets, allocating spend to drive effi

Director of E-Commerce Operations and Growth

Akua Clothing Company

Dec 2011 - Sep 2018 (6 years 10 months)

Led e-commerce, marketing, and operational strategies for a direct-to-consumer (DTC) lifestyle brand specializing in skateboarding and surf wear. Directed multi-channel growth initiatives, expanded global market reach, and built a recognizable brand that achieved national media exposure and consistent revenue growth across retail and wholesale distribution. Key Achievements: Drove a 46% increase in annual sales, leading integrated marketing campaigns, seasonal product launches, and influencer partnerships that expanded customer acquisition and loyalty. Scaled online engagement by 300%, implementing SEO, social media, and content marketing strategies that built a strong digital community around the brand ethos. Expanded international mark

Rume Website

Rume Health

Zane Bolen Confirmed as Youngest Person and First Arizonan in Prism’s Top 100 Marketing and Advertising Leaders

Baked Bros

Take Control of Your Career

ECPI University

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Baked Bros' mission is to change the way the world views cannabis and optimize the lives of our diverse community of con

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Zane Bolen

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