Zahir Anjum

Category Analyst

Flipkart

May 2023 - Current (3 years 6 months)

As a Category Analyst, I drove over 100% profit growth during Big Billion Days and consistently achieved/exceeded Month-on-Month category and brand targets across two high-volume categories through deep KPI analysis (Views, CTR, GMV, conversion rates, customer behavior). I optimized product visibility (search algorithms, merchandising placement, recommendation engines) across competitors (Amazon, Meesho, Blinkit) using SQL and Python for data preparation, resulting in enhanced competitiveness and significant sales uplifts. Conducted customer journey analysis, identified drop-off points, performed root cause analysis and funnel analysis (focused on search, merchandising, recommendations), and implemented optimizations to reduce churn and imp

Data Science Intern

Yoshops.com

Jan 2023 - Mar 2023 (3 months)

Collect, analyze, and interpret large datasets using statistical software such as Python.Collaborate with cross-functional teams to generate insights and support data-driven decision-making.Develop dashboards and reports to track key performance indicators (KPIs) and communicate findings to stakeholders.Perform data cleaning, transformation, and visualization tasks to ensure data quality and clarity.Participate in team meetings, providing updates on progress, challenges, and analytical findings.Proficient in handling JSON and XML data formats using Python for seamless data integration.Create visualizations such as pie charts and bar charts using Python libraries including Matplotlib and Seaborn.Generate weekly, monthly, and yearly reports u

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Deputy Officer

Graphite India Ltd.

Sep 2021 - Apr 2023 (1 year 8 months)

As a Deputy Officer, I created sub-category roadmaps and finalized propositions while collaborating with media planning, campaign development, and delivery teams. I ensured quality assurance by updating daily, weekly, and monthly reports, and led cross-functional teams of 10 people across research, sales, product development, marketing, and production to drive growth in key states and develop markets in weaker regions. I strategically planned channel distribution and prepared detailed reports for decision-making, while managing inventory databases to support production management and maintaining accurate order records to streamline logistics processes. Additionally, I designed and implemented sales and marketing strategies, programs, and co

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Entrepreneurial Experience

Family Business

Jul 2020 - Aug 2021 (1 year 2 months)

Utilized Facebook ads and optimized landing pages by analyzing campaign data to capture leads and improve conversion rates.Advocated for the company on social media platforms, engaging with audiences and responding to queries to build brand trust.Strategized comprehensive social media marketing plans using data insights to enhance product visibility, increase membership, and drive website traffic.Monitored and analyzed social media metrics and campaign performance to continuously refine marketing strategies and maximize ROI.

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Sr. Area Manager

NestAway Technologies Pvt. Ltd.

Jan 2020 - Jun 2020 (6 months)

Managed a team of Delhi and Hyderabad.Conducted lead analysis from initial contact through deal closure to optimize sales processes.Set market-wise priorities, finalized state portfolios, and investment plans in alignment with overall brand strategy for existing and new markets.Communicated proactively with channel partners and clients via phone and email to generate leads and promote company products and services for profitable growth.Managed all aspects of sales, revenue targets, and channel partnership relationships; secured and evaluated significant product channel deals.Established and maintained strong, consultative relationships with client executives and managers to drive business success.Kept management informed on market trends, c

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Sr. Relationship Manager

NestAway Technologies Pvt. Ltd.

Oct 2018 - Dec 2019 (1 year 3 months)

Sales Manager

Aegon

Dec 2016 - Jul 2018 (1 year 8 months)

Managed cases related to chargebacks, customer transaction disputes, payment issues, documentation discrepancies, and fraud management.Collaborated with internal teams to develop campaign strategies; identified growth opportunities within client portfolios by analyzing industry and competitor trends to implement best practices and drive revenue.Assessed client goals and digital marketing needs, including Search Engine Marketing (SEM), to tailor effective solutions.Led the execution of large-scale quantitative research projects covering cross-selling, cold calling, referral leads, and quality assurance-responsible for project design, coordination, statistical analysis, and generating detailed reports.Certified in Anti-Money Laundering (AML),

Relationship Manager

Aegon

Jun 2016 - Nov 2016 (6 months)

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Zahir Anjum

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