Zack Bougag

Retail Media Sales Manager, Global Client Solutions & Retail Media

Criteo

Jun 2025 - Current (10 months)

As Retail Media Sales Manager at Criteo, I support the largest FMCG brands and their agencies in the activation of data-driven advertising campaigns, directly integrated into the purchasing journeys of partner brands. I manage the entire sales cycle, from prospecting to loyalty, by positioning Criteo's Retail Media solutions (on-site, off-site, display, video, CTV) as real e-commerce growth levers. 🔧 My main missions: Development and management of a portfolio of brands and media agencies on verticals such as beauty, health, food, care and beverages. Construction of tailor-made media strategies, aligned with the brand's highlights, trade marketing issues and customer business objectives. Activation of full-funnel Retail Media campaigns (spo

Consultant

Bizon

Sep 2024 - Dec 2025 (1 year 4 months)

• Management of Retail Media & eRetail Advertising campaigns for strategic accounts (Amazon Ads, Critéo, Walmart, ManoMano, Unlimitail). • Development and deployment of eRetail media plans in collaboration with advertising agencies and data agencies (Publicis). • Optimization of advertising performance: Increase in ROAS by +30%, reduction in ACoS and improvement in conversion rates. • Monitoring and analysis of Retail Media KPIs via Looker Studio & Metabase (CA, ROAS, CPC, conversion rate). • Customer relations and loyalty: Support for FMCG advertisers to maximize their retail media investments. • Participation in pitches & upsell/cross-sell strategy to develop existing accounts and generate new business opportunities. • Use of Google Sheet

Sales Ops

Bizon

Sep 2023 - Sep 2024 (1 year 1 month)

As a Sales Ops, I managed digital projects by ensuring coordination between creative, technical and commercial teams. I have implemented and optimized workflows between HubSpot and the back-office to improve prospect tracking, automate interactions and reporting. As part of content production, I created visual presentation materials and dashboards to measure KPIs. I also developed standalone dashboards to analyze campaign performance and adjust strategies based on data. In addition, my experience as an Amazon specialist in a leading agency has allowed me to work with Amazon Vendor Central, which has enriched my understanding of customer relationship management dynamics and sales processes, thus strengthening my lead management and workflow

Business Developper

MeilleursBienscom

Sep 2022 - Aug 2023 (1 year)

- Gestion de portefeuille - Responsable du développement commercial

Consultant Amazon & Stratégie Digitale

Flywheel

Aug 2021 - Sep 2022 (1 year 2 months)

As an Amazon & Digital Strategy Consultant, I managed Amazon operations by managing inventory management processes, following demand forecasts and collaborating with logistics teams to ensure optimal product availability. I have developed reports on Amazon KPIs, such as sales, traffic and advertisements, while identifying opportunities to improve product performance and ranking. As part of my advertising strategy, I managed advanced campaigns on Amazon Ads and Google Ads for international brands, optimizing bidding, targeting and remarketing strategies to maximize visibility and conversion. I also provided customer support by managing Seller Central tickets and monitoring the Buy Box, while providing recommendations to counter unauthorized

Brand Content & Social Media Marketing Officer

ICONYST

May 2021 - Jul 2021 (3 months)

As a Brand Content & Social Media Marketing Officer, I was responsible for developing and implementing engaging content strategies across various social media platforms to enhance brand visibility and audience engagement. My role involved creating compelling digital marketing campaigns and producing high-quality content that resonated with our target audience. Additionally, I utilized data aggregation and validation techniques to ensure the accuracy of marketing metrics, which informed our strategic decisions. I also leveraged my skills in Google Sheets, including conditional formatting, to manage complex cross sheets for marketing and logistics data, streamlining our reporting processes and improving overall efficiency in data analysis.

Communications Manager

Pôle Léonard de Vinci

Jul 2020 - Apr 2023 (2 years 10 months)

L

Chargé de communication

LéoWorkout

Jan 2020 - Mar 2022 (2 years 3 months)

As a Communications Officer, I was responsible for planning and executing events, while developing effective communication strategies to strengthen public relations and social media presence. I created engaging content and managed media relations to ensure optimal coverage of the company's initiatives. My role also involved aggregation and data analysis to evaluate the impact of our campaigns, which allowed me to optimize our communication efforts. Although the validation of the data is not directly related to my main responsibilities, it was essential in the processing of marketing data, thus ensuring the accuracy and relevance of the information used for our analysis.

Consultant e-Retail Media

Independant

Aug 2019 - Current (6 years 8 months)

As an e-Retail Media Consultant, I managed eRetail Media campaigns and developed marketplace strategies, managing and optimizing Retail Media campaigns on platforms such as Amazon Ads, Tiktok Shop and Walmart for advertisers in the FMCG and beauty sectors. I developed omnichannel advertising strategies, integrating Retail Media, Social Ads and Programmatic, to improve the profitability of media investments. To retain and develop revenue, I have implemented upsell and cross-sell strategies with customers, thus increasing the share of the allocated media budget. In addition, I designed advanced dashboards with GA4 and Looker Studio to track campaign profitability and adjust real-time optimizations. Although the analysis of health data is not

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