Z

Zachary Makowski

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Orlando, Florida, United States

Timeline

work
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Résumé

Jobs verified_user 0% verified
  • M
    Email Marketing Associate
    Mercola
    Dec 2025 - Jun 2026 (7 months)
    • Developed, coded, QA'd, and deployed responsive promotional email campaigns using HTML templates.
    • Managed campaign calendars across email, SMS, and print to support on-time execution.
    • Segmented audiences to deliver more relevant messaging and improve engagement.
    • Monitored campaign performance, deliverability, and key KPIs while ensuring brand consistency and compliance.
  • T
    Email Developer
    TalentBridgeBelk
    Oct 2025 - Dec 2025 (3 months)
    • Developed HTML and Liquid email campaigns with dynamic content in Braze.
    • Built personalized campaigns using segmentation and audience attributes.
    • Executed end-to-end QA and supported A/B testing to optimize engagement
  • CCS
    Marketing Associate
    CCS
    Jul 2025 - Oct 2025 (4 months)
    • Led patient lifecycle email/SMS programs for onboarding, reminders, and retention.
    • Optimized messaging, timing, and channel mix using engagement insights.
    • Built automated journeys aligned with clinical and program workflows.
  • ShiftMed
    Lifecycle Marketing Specialist
    ShiftMed
    Sep 2024 - Jul 2025 (11 months)
    • Owned multichannel onboarding and re-engagement journeys for healthcare professionals.
    • Improved CTOR by 11% via A/B testing on content, timing, and templates.
    • Built automated workflows using triggers, dynamic content, and behavioral segmentation.
    • Managed QA, compliance, and ongoing optimization across lifecycle programs.
  • Darden
    Digital Marketing Analyst – Email/Sms
    Darden
    Nov 2023 - Jun 2024 (8 months)
    • Executed 12M+ promotional and transactional sends with rigorous QA.
    • Increased CTR by 10% through multivariate testing and content optimization.
    • Built audience segments using behavioral and purchase data.
  • C
    Email Marketing Specialist
    Camelot Si, LLC
    Jan 2023 - Sep 2023 (9 months)
    • Led A/B testing across message tone, timing, and CTA design to optimize payment recovery and re-engagement.
    • Reduced opt-outs by 7% with targeted segmentation and cadence refinements.
    • Built SQL-driven audiences and triggered personalized engagement flows tied to credit status and account lifecycle.
  • L
    Marketing Engagement and Sourcing Specialist
    Loyal Source
    Jan 2021 - Jan 2023 (2 years 1 month)
    • Managed and automated multistep recruitment and onboarding journeys.
    • Enhanced segmentation precision by 19% to improve engagement in recruitment journeys
    • Partnered with recruiting and operations to translate hiring priorities into targeted lifecycle campaigns.
Education verified_user 0% verified
  • E
    Bas Organizational Management
    Eastern Florida State College