Zachary Kay Fractional Growth Leader with a SaaS focus but in a fun way

Head of Marketing

Wethos

Jun 2025 - Current (1 year 1 month)

Sr. Manager Digital Marketing Strategy

AdvisorCheck

Jan 2025 - Current (1 year 6 months)

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Marketing Advisor

Jan 2025 - Current (1 year 6 months)

Marketing

Xolvio

Sep 2024 - Oct 2024 (2 months)

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Freelance Digital Marketing Consultant

ZMK Search Marketing

Apr 2022 - Sep 2024 (2 years 6 months)

I provide customer-focused, data-informed digital marketing strategy and stewardship to businesses of all kinds, with a focus on startups. Much of my work is focused on building capacity via creating processes and educating key stakeholders at all levels of best practices and their value. Some highlight projects include: * Reduced a client's CPA by a factor of almost 10 after a Google Ads account rebuild * Brought a brand new website's organic search (SEO) traffic from 0 to over 35,000 unique monthly visitors in a competitive YMYL niche over the course of two years * Developed a comprehensive SEO strategy / improvement plan for a B2B SaaS company which delivered near-instant rankings and traffic boosts upon the beginning of implementation

Director of Digital Marketing

Responsum Health

Jun 2020 - Apr 2022 (1 year 11 months)

I developed and executed a holistic digital marketing strategy with a focus on SEO and PPC for Responsum's knowledge platforms for chronic disease communities. This included the following levers and channels: * Comprehensive SEO strategy including technical, content, and off-page * Worked deeply with the community team to identify powerful external partnership targets * Extensive A/B testing for conversion rate optimization * Developed and optimized cross-functional processes for launching new platforms * PPC (Google and Facebook) campaign creation and ongoing data-driven optimization Through these practices, I was able to grow the company's user membership from just over 1k to over 15k.

Community Manager

Rational

Aug 2019 - Jun 2020 (11 months)

Wrote copy for multiple social handles serving global brands Drove and contributed to numerous process and best practice improvements Managed escalations with product teams and contributed to Engineering Value Adds

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Managing Editor

StumptownFootycom

Aug 2017 - Aug 2019 (2 years 1 month)

* Manage content schedule of full coverage of three professional soccer teams with a team of 15+ writers, photographers, editors, and other personnel * Use social media to connect with audience, facilitate conversation, and drive engagement * Manage budget for staff and other needs * Form and cultivate relationships with Portland Timbers front office staff * Raised July Pageviews 68% YOY from 163k in 2017 to 274k in 2018

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Digital Marketing Specialist

Planar Systems

May 2016 - Aug 2018 (2 years 4 months)

* Responsible for web governance and SEO optimization of web content on two 1000+ page websites * Created and maintained data-driven interactive dashboards in Google Data Studio and PowerBI highlighting Google Analytics, AdWords, and Salesforce data * Worked with external vendors on PPC campaigns and web development * Responsible for content strategy including landing pages, blog posts, email automation, and social media * Managed a project with internal teams and external vendors to deploy a web-chat feature used by 20+ support and sales staff

Zachary Kay

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