Zachary Downing

P

Digital Marketing Specialist

Phoenix3 Collective

May 2025 - Current (1 year)

Managed marketing initiatives for Phoenix3 Collective, a newly-formed conglomerate of five hospitality companies. [3 month contract] • Led advertising and PR campaigns to establish the Phoenix3 brand, spread awareness, and drive qualified leads. Built booth for and attended the trade show NACAS East CX, as well as planned for a pair of future events. Constructed email drip campaigns for site visitors that would branch based on engagement & activity. Wrote the majority of copy for the new Phoenix3 Collective website and built landing pages for form fills. Additionally, collaborated on affiliate marketing efforts, leveraging partnerships to enhance brand visibility and reach a broader audience.

P

Marketing Copywriter

Parlance

May 2024 - Mar 2025 (11 months)

Developed ads and wrote copy for Parlance, a healthtech company specializing in conversational AI that integrates with the phone systems of hospitals, universities, and enterprise companies. • Made updates to our website through Elementor, and managed dev team on larger-scale projects Wrote weekly articles on behalf of team members, establishing thought leadership in our field and promoting team recognition Planned booths for industry events and created promotional videos for display on-site Designed graphics for blogs, ads, and social media, crafting a visual identity for the company brand Created daily social posts and increased engagement by 200% via community outreach

Marketing Copywriter

HelloTeam

Nov 2020 - May 2024 (3 years 7 months)

Wrote blogs and produced marketing collateral for HelloTeam, an HR company that sells & hosts a single-sign-on employee engagement platform. • • Developed email campaigns to generate sales leads and capture interest, driving 70% higher click rate Created pieces of collateral, including white papers, sales sheets, and six e-books Managed development of new website with new copy, pages, graphics, and menus Formed a 1,500 member Slack group where HR professionals and clients could discuss current industry trends and new research Wrote blogs to significantly boost SEO, generating first-page results for hallmark HR search terms Assisted with CEO-led company podcast, editing audio/video and publishing on Spotify

Staff Writer & Social Media Coordinator

FanSided

Jul 2019 - Nov 2020 (1 year 5 months)

Wrote articles and led social media for MusketFire.com, a FanSided New England Patriots news website. • Published weekly articles about breaking sports stories and recent events with stats based analysis Used internal links and strategic keywords to establish domain authority and improve SEO Shared stories & graphics on social media to foster community engagement and enter the larger conversation

About

Detail

Timeline

Résumé