D
Diego Zacarias
About
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Digital Marketing Strategist | Search (SEO), Content, Social Specialist | T-Shaped Marketer | HubSpot Expert
United States
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work
Full-time jobs
Résumé
Jobs
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- HHub spot specialist – simple machines marketingJan 2020 - May 2020 (5 months)- Hired to for a month-long email marketing project requiring extensive HubSpot knowledge. Client was in the medical industry. NDA signed. - Marketing Technology: Utilized HubSpot extensively to analyze client's performance of past and current email campaigns, which entailed creating reports on email marketing specific KPIs (open rate, click rate, etc.) - At the end of the project, I gave recommendations for improved email campaign performance.
- ADigital marketing strategistAccelerate Career CollegesMay 2017 - Nov 2022 (5 years 7 months)- A Chicago-based private equity firm specializing in vocational post-secondary education, generating over $4m in annual revenues. - Digital Marketing Strategist Responsible for all the marketing functions for the business, including the creation, implementation, and management of the company's entire inbound-marketing strategy. - My main KPI is lead generation. Performance is measured both on increasing the total number of leads overtime, but also improving their overall quality. - Inbound Marketing Strategy: Starting with persona research, I created, implemented, and managed inbound marketing strategy for 10 different programs at 3 separate vocational colleges, across a multitude of channels, including SEO, paid media - Scaled lead genera
- BBilingual inbound specialist – accelerated career collegesMay 2017 - Aug 2017 (4 months)- Hired by CEO for a 3 month-long project to create and implement an inbound marketing strategy for a Spanish language massage program. Hired as a full-time employee at end of contract. - Inbound Marketing Strategy: I created, implemented, and managed an inbound marketing strategy for a Spanish language massage therapy training program located in Miami, Florida. - I started by researching and creating a new persona, and then implemented specific marketing tactics across various channels to begin generating leads for the program. - The company now averages over 300 Spanish leads (main KPI) a month, and the company had to hire a Spanish admissions representative just to handle the influx of new leads.
- DMarketingDiego DoesApr 2017 - Nov 2022 (5 years 8 months)- Freelance Consulting, Providing Inbound Marketing and HubSpot muscle, à la carte.
Digital Advertising Account ExecutiveYelpSep 2016 - Nov 2016 (3 months)- A publicly traded (NYSE: YELP) and crowd-sourced directory service with over $550 million in annual revenue with the aim of connecting customers to great local businesses. - Digital Advertising Account Executive Reporting to the sales leader, sold pay-per click advertising on web and mobile platform through high-volume cold calling and copywriting marketing emails. Left job to pursue education in digital marketing. - Marketing Technology: Successfully learned how to use Salesforce, customer relationship management software, to track outgoing phone calls and sales revenue, while keeping an accurate account of phone conversations and email responses - Learned how to utilize email in Mailchimp. Helped increase sales goals for November 2016.
Education
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- LBachelor of artsLouisiana State University—BatonJan 2013 - Dec 2015 (3 years)