Marketing manager with more than 15 years of experience, specialized in user acquisition, engagement and monetization in the Fintech sector, as well as managing the marketing area, developing brand, communication strategies, product marketing and execution of strategic plans for products and implementation of offline and online media.
Contact Yvonne regarding:
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Full-time jobs
Starting at
USD3k/month
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Marketing Manager B2C
Aplazo
Oct 2021 - Jul 2023(1 year 10 months)
- Decrease CAC by 60% - Increase user acquisition 10x yoy - Improve activation rate by 10% in the first 10 days of sign up - Piloted acquisition and referral program (MVP)
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Head of Marketing
Aug 2020 - Sep 2021(1 year 2 months)
- Developed marketing strategy improving purchase through digital channels 46% mom - Development of strategies for digital and OOH media for Revenue Management program, commercial alliances and sponsorships.
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Account Manager - B2B Business Development
Alazraki Networks
Feb 2014 - Mar 2020(6 years 2 months)
- Design of strategy and brand architecture of Grupo GICSA increasing sales for 2% in malls - Soriana´s Telethon Campaign raising awareness about people with disabilities.