YURI ANDRÉS NARVAEZ Marketing Specialist | Growth Marketing

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DIGITAL MARKETING STRATEGIST

NATION GREEN HOMES – HAIRATIN.COM

Sep 2023 - Current (2 years 8 months)

Content Creation and Collaboration: Collaborating with writers and graphic designers to create compelling advertising content. Setting up and managing campaigns in META, Google Ads, TikTok, and LinkedIn. • Content Calendar Management: Creating and managing a content calendar. Scheduling deadlines to ensure timely delivery of marketing materials. User Experience Improvement: Implementing and providing recommendations on landing pages and websites. Enhancing user experiences and integrating automated processes (emails, SMS, and calls). Market and Client Understanding: Maintaining an up-to-date understanding of the company, its products, and its client base. Implementing effective marketing campaigns tailored to the target audience. Project M

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Paid Marketing Specialist - E-commerce Consultant

Cedar Brands

Jun 2023 - Dec 2023 (7 months)

My main responsibility was to design and execute digital strategies for two e-commerce portals in the USA, nuzzie.com and jabaloo.com. This involved developing clear strategies tailored to specialized customer segments based on the customer journey and data. The approach was guided by the needs of the product team and the objectives of increasing sales, leading to budget optimization, improvement of digital performance (SEO), implementation of campaigns, marketing automation, and an increase in both organic and paid conversions. Brand Identity, Social media management, content marketing, and analysis of digital marketing results. Adwords and Amazon. Email Automation. Customer journey data mining, understanding data from Google Analytics,

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Marketing Manager

XTETIC WORLD, INC

Sep 2021 - Oct 2022 (1 year 2 months)

One of the most important online traders and distributors of aesthetic skin solutions in the USA. Based in LA. Achievements and Accountabilities My main accountability was designing and executing marketing strategies across specialized customer segments and digital channels based on inputs from the Product team and the performance goals of the Sales team. • I achieved a higher performance in digital paid campaigns, advertising and creative projects. Budget optimization from USD 20K to USD 10K with 180% sales increase through digital channels. • I was able to improve the performance of our marketing efforts, reducing the CAC in 40%, optimizing the cost per click (CPC) for our paid advertising campaigns. Ads budget: Up to $10.000 per mont

MARKETING GROWTH LEADER (Marketing Advisor)

Konzortia Capital

May 2021 - Aug 2021 (4 months)

Konzortia Capital is a Pre-Revenue Fintech Holding running an investment round in the USA market. Achievements and Accountabilities Consultancy for scaling the Growth Market strategy, driving priorities, enhancing marketing communications, and delivering on ambitious revenue goals. The main goal was to improve the value proposition to be included in the marketing actions to attract potential investors to buy shares and gain the goal of this first round of investment. SERIE A. We made it! • Based on attracting potential investors for their Serie A funds round, We create a set of actions to spread in different channels to attract qualified leads interested in investing in this fintech (50 x month). We participated in more than 10 rounds of

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MARKETING MANAGER YaDinero

YADINERO.CO | ONOFF SOLUCIONES EN LÍNEA

Feb 2020 - Feb 2021 (1 year 1 month)

- Desarrollé acciones digitales que mejoraron la perfilación de clientes, mejorando la comunicación y experiencia con la plataforma logrando doblar el número de solicitudes, así como la renovación de créditos. - Desarrollé estrategias de posicionamiento y conversión de nuevos leads para cada una de sus Apps. Para YaDinero, el reto principal era incrementar el número de solicitudes y otorgamiento crédito. Entendimiento de todo el ciclo de microcréditos en el mercadeo a fin de identificar oportunidades de solicitud. (Solicitud, Fabrica, Cartera, Retención) • Desarrollar estrategias y mensajes clave, basado en la Investigación constante y perfilamiento de audiencias identificando oportunidades del customer journey a lo largo del proceso de la

Director of Marketing/Growth YaDinero.co

ON OFF Soluciones en línea

Feb 2020 - May 2021 (1 year 4 months)

Fintech industry platform dedicated to microloans in Colombia. Apps developer. Retail, B2B and B2C experience. TryTiendas: Software POS, TryGPS: Automotive Management Solution Achievements I developed strategies for positioning and conversion of new leads for each of their Apps. For YaDinero, the main challenge was to increase the number of applications and the granting of credit. I developed digital customer profiling actions, improving communication and experience with the platform, doubling the number of requests. At TryTiendas I completed market studies in the grocery sector, achieving the penetration of solutions that will drive its digital transformation. TryGPS was able to expand its customer quota through a renewal of the value p

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Marketing Specialist & Consulting - Copy Writing

Marketing Consulting

Nov 2018 - Current (7 years 6 months)

Based on my knowledge and experience I have been accountable for designing marketing plans and strategies for different industries in traditional and digital fields, 𝗮𝗹𝗹𝗼𝘄𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 to benefit the product lifecycle and user experience (UX). The goal is to enhance engagement and conversion of qualified prospects, based on information from competitors to design unique value proposals and boost omnichannel strategies improving audience segmentation, web pages (SEO), content marketing, social media management, and digital paid efforts. My consulting work includes PR actions, presencial and digital events. 𝗦𝗼𝗺𝗲 𝗼𝗳 𝗺𝘆 �

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GERENTE DE MERCADEO LATAM

SELDAT INC

Mar 2018 - May 2019 (1 year 3 months)

- Obtener un mejor reconocimiento entre las empresas de logística y servicios en la cadena de suministro. Aumento en leads 80% - Como Gerente de Marketing, me uní al crecimiento del negocio a través de la optimización de tácticas de venta, integrando y desarrollando nuevos canales. Desarrollé un plan de Marketing para el mercado LATAM rediseñando su propuesta de valor. Identificación y atracción de nuevos prospectos de negocios (leads) mediante acciones de mercado tradicional y digital, así como apoyo estratégico para el BPO de preventa de la solución para Estados Unidos y la Región. • Creación propuesta de valor e identidad de las soluciones ofrecidas. • Modificación y creación página web para LATAM. Creación de Contenidos • Estrategia Dig

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MARKETING MANAGER FOR LATAM

SELDAT DISTRIBUTION INC.

Mar 2018 - Aug 2019 (1 year 6 months)

Achievements and Responsibilities As Marketing Manager, I was oriented to grow the business through optimization of their sales tactics, as well as testing and developing new channels. I was aimed to create a new Marketing plan for LATAM market (Perú, Panamá, Ecuador, Colombia) redesigning the current value proposal and investing in branding to obtain better recognition on logistic and services companies in the supply chain. • Responsible for the creation of the marketing plan for the region under the support of the marketing team in the United States. • Creation of value proposal and identity of the solutions offered. • Modification and creation of a web page for LATAM. Marketing Content. • Digital Strategy for Google and Linkedin. Market

Marketing Director (Andean Region)

Infobip

Sep 2016 - Feb 2018 (1 year 6 months)

Achievements and Responsibilities Contribute as a key member of marketing department for Andean and Central American markets (Peru, Argentina, Chile, Ecuador and Mexico) generating positioning and brand recognition strategies into the region, identifying business opportunities and generating follow-up and conversion actions with high impact and innovation. • Generation of business prospects and increase in sales of the service. • Responsible for the marketing and communications strategy for the Andean and Central American markets. (Argentina, Perú, Ecuador, MX) • Regional team management. • Replicate and coordinate activities with the support of the marketing team in Croatia. • Digital Marketing Strategies. Adwords and web positioning. Link

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Marketing Consultant

changeamericas.com

Jun 2015 - Nov 2015 (6 months)

Company dedicated to Organizational Change Management. I was hired as a specialist to advise and design marketing strategies to be implemented into commercial actions. My goals within my contracted plan were involved around increase Brand Awareness, Management and PR Lead Generation for Ecuador, Panamá and Colombia. I achieved a better profile target market segmentation to gain greater effectiveness in the delivery of messages; I also developed strategic alliances to increase the awareness of the brand and the perceived value of the services of company, improving its online marketing and management of their social media, including LinkedIn, facebook and Twitter. I work on a specific task improving its management processes in achieving q

Marketing Associate for LACSA & MEXICO

Unisys

Jan 2014 - Jun 2015 (1 year 6 months)

Achievements and Responsibilities. Deploying of marketing strategies according to the local market and audience for each solution and services for the Latin America and Central America market, which include IT security solutions, cloud, apps, mobility and IT architecture for banking market. • Responsible for developing marketing strategies in regional marketing according to the interests of headquarters in the United States. • Opening of the company's solutions and services market for South and Central America. • Launching and introduction of new solutions in IT Security, cloud, apps, mobility and IT architecture for the industrial, banking, telecommunications and government sectors. • Leader in Telemarketing strategy for the region, suppor

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Director de Mercadeo

Quality Software Ltda

Jun 2011 - Feb 2014 (2 years 9 months)

Achievements and Responsibilities. • Creation and direction of campaigns in marketing and communications. • Market share increase. Improving the positioning of the company and its products.. • Clients Prospection. Leader in pre-sales campaigns. Telemarketing. • Generation and monitoring of leads, increasing the company's sales in private, industrial and governmental sectors. • Closing of strategic alliances and innovation in events. • Deployment of Digital Marketing strategies. Adwords SEO and web optimization based on the development of content and social networks. • Generation of content and promotional material; newsletters and White papers. • Relationship with specialized magazines and newspapers. • Managment Budget and allocation.

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Director de Mercadeo

Laboratorios Eufar SA

Jul 2010 - Apr 2011 (10 months)

Apoyo y creación en el departamento de comunicaciones realizando estrategias de mercado, ventas y comunicaciones para cada una de las líneas de productos de la empresa. Apertura de mercado para la puesta del producto en Retail y Ecommerce optimizando acciones de marketing y promoción aumentando ventas en estos caneles. Estrategias dirigidas a clientes gubernamentales, hospitalarios y profesionales. El desarrollo de mis labores incluyó la apertura de canales de distribución, aplicación de regulaciones de legales a los canales de mercadeo, divulgación en medios, desarrollo de catálogos, creación de alianzas empresariales dentro del marco estratégico de la empresa, así como el brindar la logística y el montaje de eventos en centro feriales

YURI ANDRÉS NARVAEZ

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