YULI ALCALDE S

Trafficker

Tack Media

Mar 2024 - Mar 2025 (1 year 1 month)

Como Trafficker, desarrollé y gestioné campañas publicitarias en las plataformas de Google Ads y Facebook Ads, enfocándome en crear estrategias efectivas adaptadas a los objetivos específicos de la industria. Mis responsabilidades incluían la creación y gestión de campañas publicitarias en Facebook Ads Manager y Google Ads, definiendo segmentos de audiencia precisos basados en una investigación de mercado exhaustiva, y analizando y optimizando continuamente el rendimiento de los anuncios. Además, generé informes de rendimiento detallados para los clientes, asegurando transparencia y claridad en los resultados de las campañas. Aunque la redacción de contenido y el uso de WordPress no son directamente relevantes para mi rol, la comprensión de

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Bilingual Administrative Assistant

iLINK TECHNOLOGIES (US COMPANY - REMOTE JOB)

Feb 2024 - Oct 2024 (9 months)

- Developed and managed advertising campaigns and ads on Google Ads and Facebook Ads platforms, ensuring effective outreach and engagement. - Created engaging content and maintained a content calendar to streamline marketing efforts and enhance audience interaction. - Established and monitored fan pages to ensure optimal performance, fostering community engagement and brand loyalty. - Formulated and executed innovative marketing strategies to drive business growth, leveraging data-driven insights for continuous improvement. - Produced comprehensive analytics reports and tracked key performance indicators (KPIs) to assess campaign effectiveness and inform future strategies. - Generated reports on costs, sales, and call-to-action (CTA) p

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Community Manager and Commercial Assistant

SI PLASTICA SAS | DR. JORGE PEREA CIRUJANO PLÁSTICO

Dec 2020 - Jan 2023 (2 years 2 months)

Como Community Manager y Asistente Comercial, desarrollé estrategias de marketing y realicé análisis de métricas para mejorar la participación de la comunidad y la visibilidad de la marca. Planifiqué, ejecuté y analicé campañas publicitarias exitosas en redes sociales, aprovechando estrategias de marketing digital para impulsar resultados. Gestioné esfuerzos integrales de SEM en redes sociales, coordinando calendarios de contenido, capturando y editando fotografías, creando piezas atractivas y publicando contenido de manera efectiva, al tiempo que supervisaba iniciativas de SEO como campañas en Google. Además, administré sistemas de CRM y generé leads para apoyar el crecimiento del negocio. Apoyé diversas funciones administrativas, incluyen

Analyst for Application Review | Officer for Assignment and Revocation

Certicámara S.A.

Aug 2019 - Mar 2020 (8 months)

As an Analyst for Application Review and Officer for Assignment and Revocation, I was responsible for verifying data, validating documentation, and confirming the accuracy of information while coordinating with the issuance and delivery cycle of digital certificates. I cross-referenced databases and analyzed information to ensure compliance and efficiency. Additionally, I released payments and applied discounts in special cases, which significantly enhanced customer satisfaction. I managed the sales process of digital signature products to independent businesses, government entities, and entrepreneurs, contributing to a deeper understanding of B2B SaaS dynamics and the optimization of sales processes. While collaborating with small and medi

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Professional Internships

Cámara de Comercio de Bogotá,

Jan 2019 - Jul 2019 (7 months)

In my role as a Professional Intern, I gained hands-on experience in Marketing, Customer Service, and Digital Channels. I was responsible for the development of marketing strategies and metrics analysis, as well as the planning, execution, and analysis of successful advertising campaigns on social media utilizing digital marketing strategies. My responsibilities included comprehensive management of social media SEM, coordinating content calendars, capturing and editing photographs, creating engaging content, and effectively publishing it. I also focused on SEO through Google campaigns, ensuring optimal visibility. Additionally, I managed CRM systems efficiently and contributed to lead generation efforts. I supported various administrative f

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Internships in Administrative and Financial Area

AVIATUR S.A (VFS GLOBAL) AND SPAIN COUNCIL

Mar 2014 - Aug 2014 (6 months)

As an intern in the Administrative and Financial Area, I was responsible for receiving and verifying documents for clients applying for the Schengen visa, ensuring accuracy and compliance with regulations. I registered client information in the system, collected biometric data, managed currency affixation, and facilitated passport delivery. Additionally, I utilized project management skills to streamline processes and improve efficiency in document handling. My experience with software development, particularly in managing Microsoft Office and other software tools, enhanced my ability to organize and track client information effectively, contributing to a smoother workflow in the administrative processes. Furthermore, I engaged with B2B Saa

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