Yrica Paula Villanueva OBJECTIVES

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Social Media Manager — TikTok / Meta TikTok Shop Affiliate Coordinator — TikTok Shop Virtual Assistant — Upwork Customer

Feb 2024 - Current (2 years 5 months)

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Beauty Advisor

BYS Cosmetics

Mar 2020 - Current (6 years 4 months)

• Watson Robinsons Imus, a leading retailer in the beauty sector, engaged in robust sales activities and online channel management. • Managed and optimized sales operations, leveraging 'TikTok Seller Center', 'TikTok Shop management', 'TikTok management', 'Social media management', and 'TikTok LIVE' to enhance customer engagement and drive revenue. • Supported the Store Manager by analyzing performance metrics across 'TikTok Ads Manager', 'E-commerce' platforms, and broader 'Digital marketing' initiatives to inform strategic decisions. • Contributed to 'Campaign optimization on Meta Ads, TikTok Ads, and Google Ads' through 'Data analysis', providing insights to maximize return on investment and expand market reach. • Analyzed various techni

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Beauty Advisor

Vice Cosmetics

Dec 2019

• SM Bacoor • Provided exceptional customer service in a retail environment, focusing on customer engagement and ensuring customer success. • Managed e-commerce operations, including order management and customer support across various channels such as chat support, help desk support, and WhatsApp Business. • Delivered comprehensive customer care through phone support, email support, and live chat customer service, resolving inquiries efficiently. • Utilized administrative assistance and calendar management skills to streamline daily operations and support business objectives. • Employed outbound sales techniques to upsell relevant items by actively assisting customers, thereby enhancing the overall sales experience and maximizing revenue o

Tech & Style Consultant

Sprinto

Jan 2019

• Robinsons Imus

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Sales Executive

Carryboy Ph

Dec 2017 - Jan 2018 (2 months)

• Banawa Quezon City • Developed and executed comprehensive sales strategies, leveraging digital marketing and e-commerce platforms to drive revenue growth. • Managed and optimized sales performance across various channels including TikTok Seller Center, TikTok Shop, and Shopify, ensuring seamless customer experiences. • Implemented effective social media management strategies for TikTok and Facebook, utilizing TikTok Ads Manager and Facebook Ads to enhance brand visibility and product promotion. • Drove customer engagement and success through proactive customer care and telemarketing initiatives, fostering strong relationships and repeat business. • Employed outbound sales techniques and lead generation tactics to expand the customer base

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Beauty Advisor

Shawill Cosmetics

Jan 2015 - Jan 2016 (1 year 1 month)

• Provided exceptional customer service at Watsons SM Molino, leveraging a comprehensive understanding of product offerings to drive sales. • Utilized extensive experience in e-commerce platforms, including TikTok Seller Center, TikTok Shop, and Shopify, to manage online orders and ensure seamless customer experiences. • Engaged customers through dynamic TikTok LIVE sessions and proactive chat support via WhatsApp Business, fostering strong customer relationships and driving engagement. • Implemented effective telemarketing and phone support strategies to reach potential customers, focusing on outbound sales and lead generation. • Maintained high standards of customer success through responsive email support and live chat services, addressi

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Incoming Quality Control

HAYAKAWA Electronics (Phils.) Corp

Jan 2012 - Jan 2015 (3 years 1 month)

• Caviye CIty

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Technical Specialist (Production Preparation Department)

Eds Manufacturing Inc.

Jan 2010 - Jan 2012 (2 years 1 month)

• Supported the EMI-YAZAKI Imus production preparation department. • Provided expert technical support to resolve production-related issues and ensure smooth operations. • Conducted thorough research to identify areas for process improvement and innovation within the department. • Utilized performance tracking methodologies to monitor and analyze key production metrics, identifying opportunities for optimization and efficiency gains. • Applied lead generation principles to proactively identify and engage potential partners or clients for upselling opportunities related to our consulting products and services, thereby enhancing revenue streams and market penetration. • Ensured customer success by employing all available strategies to foster

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Sales Staff

Silver Works

Jan 2008 - Jan 2010 (2 years 1 month)

• Bacoor, Cavite • Utilized data reporting techniques to analyze sales performance, identify trends, and inform strategic decision-making for the sales team. • Implemented process improvements within sales workflows to enhance efficiency and customer satisfaction. • Managed social media accounts, leveraging platforms to drive customer engagement and support sales initiatives, ensuring a cohesive brand presence across all touchpoints. • Developed and executed content strategies on social media, including TikTok, to increase brand visibility and reach new customer segments, complementing traditional sales efforts. • Utilized Notion for project management and team collaboration, facilitating streamlined communication and organization of sales-

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Food & Beverage Attendant

Triple 8 Fishing Village

Jan 2007

• Binakayan Kawit, Cavite • Provided exceptional customer service, ensuring a positive dining experience for all patrons. • Managed order intake and fulfillment accurately and efficiently. • Utilized effective selling techniques, honed through experience with performance tracking, to upsell menu items and promote specials, thereby increasing average check size. • Applied understanding of social media strategy and copywriting principles to create engaging internal communications and promotional materials, enhancing team awareness and customer interest. • Leveraged knowledge of TikTok and other social media platforms to identify emerging trends that could inform menu development and customer engagement strategies. • Contributed to lead gener

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Service Crew

Miquels Music Bar and Cafe

Jan 2006

• Binakayan Kawit, Cavite

Yrica Paula Villanueva

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