Yohanna Lebron Encarnacion

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UX/UI & Digital Marketing Intern at Comfort Owl

Mar 2025 - Apr 2025 (2 months)

During my internship, I collaborated with the marketing team at Comfort Owl. My key contributions included: ● Defined and executed a user-focused roadmap, improving site speed and engagement. ● Led an accessibility-compliant redesign under Ontario’s AODA guidelines, opening the site to a broader audience. ● Mapped homeowner and contractor journeys and introduced changes that lifted conversions on key pages. ● Built a reusable design library that helps the team create new pages faster. ● Restructured content and keywords to strengthen search visibility and attract more visitors. ● Wrote clear, brand-aligned web copy that sharpened voice consistency and readability. ● Ran weekly team reviews to keep scope, timeline, and strategy on track.

C

UX/UI Designer

Constant Contact Remote

Jun 2023 - Aug 2023 (3 months)

As a UX/UI Designer, my responsibilities included: ● Conducted user research with the UXR team to understand mobile users' needs. ● Performed competitive analysis to keep the app competitive. ● Developed wireframes and prototypes to visualize and communicate design ideas for rapid iteration and feedback. ● Designed visually appealing interfaces consistent with the web platform, adhering to the brand guidelines. ● Worked with the team's design system to ensure consistency and adherence to established guidelines. ● Collaborated with product managers, developers, and other stakeholders to align design decisions with business goals and user needs. ● Worked closely with developers to ensure accurate design implementation. ● Maintained design co

Web Designer

Nectar

Feb 2021 - Sep 2021 (8 months)

Designed visually captivating Amazon storefronts. Developed visuals for client listings, including Amazon Brand Stores content. Created user-friendly homepage layouts for Shopify. Collaborated on logos, graphic guidelines, and photo montages.

Graphic & Web Designer

Marketing Online RD

Jan 2019 - Current (7 years 8 months)

My responsibilities include: ● Designing intuitive user interfaces aligned with client needs and brand identity. ● Creating responsive web layouts that ensure a consistent experience across devices. ● Developing wireframes, mockups, and interactive prototypes to communicate design solutions. ● Collaborating with developers to ensure accurate implementation of visual designs. ● Applying visual hierarchy and accessibility principles to enhance user experience. ● Staying updated with design trends and best practices in UX/UI.

E

Graphic Designer

Efectos RD

Apr 2017 - May 2018 (1 year 2 months)

M

Community Manager/Graphic Designer

Media Marketing Management

Nov 2016 - Mar 2017 (5 months)

Yohanna Lebron Encarnacion

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