Yessika Martinez

Yessika Martinez

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business administrator
Bogotá, Bogota, Colombia
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Jobs verified_user 0% verified
  • S
    Content Strategy
    SquadS Ventures – Inbound Tools
    Feb 2025 - Current (1 year 4 months)
    • Lead organic strategy for 27 SaaS & startup accounts, producing LinkedIn content (images, videos, carousels, PDFs) that grows B2B reach. • Run weekly meetings and automated workflows to keep all deliveries on time and shorten turnaround.
  • C
    Digital Marketing
    ChessArtKids
    Sep 2023 - Current (2 years 9 months)
    • Plan and execute multi-channel campaigns (Instagram, Facebook, WhatsApp, email) to lift engagement. • Generate promotion ideas for classes, camps and events, and QA all marketing creatives.
  • Gringo Tuesdays
    Community Manager
    Gringo Tuesdays
    Jun 2022 - May 2023 (1 year)
    • Created optimized content for Instagram, TikTok, and Facebook, achieving a 40% increase in followers and engagement. • Analysed statistics and adjusted marketing strategies, boosting conversion rates for event attendees by 20%. • Maintained direct communication with clients via WhatsApp Business, ensuring a seamless and personalized experience.
  • Robert Bosch
    Marketing Analyst|
    Robert Bosch
    Jan 2021 - Jan 2022 (1 year 1 month)
    • Developed competitive pricing strategies for BOSCH and SKIL brands, achieving expected sales growth. • Coordinated the creation of innovative POP materials with agencies, boosting brand visibility. • Managed national inventory and SKU codes in SAP, optimizing product availability.
Education verified_user 0% verified
  • Universidad del Rosario
    Business Administration
    Universidad del Rosario