Yesica Magnone

Yesica Magnone

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User Growth Manager
Buenos Aires, Argentina

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Jobs verified_user 0% verified
  • Cookpad
    Partnerships & User Growth Manager
    Cookpad
    Feb 2022 - Current (4 years 9 months)
    - In charge of inbound and outbound marketing campaing
    -Development the annual Commercial & Marketing plan according to the OKR's
    -Prospecting and increasing the B2B partnerships in Latam
    -Leads generation to increase the opportunites (by LinkedIn, email, etc)
    - Designing and launching a digital monetization projects on the platform
    - Strategic negotiation with stakeholders to increase the company revenue
    - Organizing activation campaigns on sites
    -ROI analysis according to the investment per action
    -Market research to improve the strategy on going
    - In charge of implementing Ads with agencies (programmatic)
    -Digital initiatives to increase the platform subscribers (Push, email marketing
  • Gympass
    Digital Client Engagement planning Lead SS-Latam
    Gympass
    Sep 2020 - Nov 2021 (1 year 3 months)
    -I n charge of innovation in corporate cl ients (B2B )
    -Leaderof design and development the integral commu nication plan and d igital execution
    -Definitionand measu rement of KPI-Strategic planning per accou nt (A, B, C)
    -Onboarding new cl ients and develop strong relationshi p with them
    -Developmentand fol low u p an loyalty program to win and retention users
    -Desingand development of promotional campaigns
    -AnnualForecast and review by Q on going vs target
    -Development,implementation and monitoring the annual execution plan based on g lobal guidel ines (d igital innovation ).
    -EventsManagement (Virtual and presential )
    -Reportingand analytics
    -Managementof the annual budget (A&P)
  • Gympass
    Client Engagement Coordinator
    Gympass
    Sep 2019 - Sep 2020 (1 year 1 month)
    Gympass (Health & Wellbeing platform) Sep 2019 - Sep 2020
    -In charge of commu nications and lau nches in corporate cl ients (B2B ).
    -Strategicplanning of lau nches to get engagement
    -DevelopmentSpecial events with sponsors
    -Makingreports to analyze the behavior of each cl ient and detect opportu nities
    -Managementannual budget (A&P) of execution
    -ROIanalysis per action in order to mitigate deviations
    -Forecastprojection
    -Developmentpromotional material
    -Planof WE d igital ization (due to Covid-19 ) to retention cl ients.
    -Userexperience analysis on the platform to improve
    -Projectleader to develop social med ia from South Cone
    -Tableau and Saleforce Management
  • Sanofi
    Trade Marketing Specialist
    Sanofi
    Mar 2017 - May 2019 (2 years 3 months)
    -Head of CHC categories (Pain, cough and cold, allergy, digestive, nutrition, others).
    -Development,implementation and monitoring annual Trade MKT plan aligned with the Brand plan
    -Commercialagreement negotiation
    -Applicationof the 3D-Account standard; visibility at the POS, distribution, and training with the goal of achieving excellent performance.
    -Coordinationand monitoring different activation actions at the POS with the aim to show the results (sell out, MS, SOB, etc)
    -Negotiationand development contract exhibitions with Pharmacy chains
    -Incharge of commercial agreement to maximizing ROI and achieve a correct budget allocation
    -Developmentand monitoring Budget A&P by brand.
    -Categorymana
  • Sanofi
    Sr Marketing Analyst CHC
    Sanofi
    Apr 2016 - Mar 2017 (1 year)
    -In charge of Action coordination with advertising agencies (launches, talks to journalists, advertising guidelines, BTL actions on public roads, etc.)
    -Developmentthe annual brand plan per products according to the Global guideline.
    -Eventsand Congresses coordination (logistics in general.)
    -Incharge of different processes: Contracts, generation of OC and Due Diligences with suppliers and clients.
    -Armingthe docs to compliance for each event.
    -Developmentof promotional material
    -Supportin the new product launches
    -Managementof internal systems for approval of materials and contracts
    -Socialmedia coordination for OTC products
    -Developmentand following the annual Budget
    -Armingprese
  • O
    Marketing Analyst
    Ottobock Healthcare GmbH
    Oct 2014 - Nov 2015 (1 year 2 months)
    -Design and development of communication materials.
    -Developmentand monitoring of annual budget by SKU of products.
    -Marketingcampaign communication coordinator
    -Suppliermanagement
    -Reportsdevelopment for the commercial area
    -Developmentof POP material
    -Eventscoordination (Paralympics, exhibitions, institutional, internal, among others)
    -Incharge of press releases.
    -Investmentanalysis (ROI)
    -ANMATDocumentations
    -Participationin global projects.
  • O
    Managing Director Assistant
    Ottobock Healthcare GmbH
    Nov 2012 - Oct 2014 (2 years)
    -Travel and accommodation coordination.
    -Eventsand congresses organization (marketing campaigns, launches, management meetings in Latin America, health congresses)
    -Directsupport to the Marketing area (development of promotional material, price analysis, etc)
    -Developmentinternal and external communications.
    -PMO(in charge an important projects)
    -Responsiblefor foreign trade (orders back Uruguay and Paraguay)
    -Relationswith the company around the world
    -Budgetmanagement
    -Handlingconfidential information
    -incharge of the social responsibility corporate area.
  • D
    Trade Marketing Analyst
    Diversey de Argentina
    Jan 2011 - Nov 2012 (1 year 11 months)
    - Coordination of events and exhibitions
    -Executive's assistant
    -Support to the sales force team.
    -Web administration (promotions, launches, home banners, etc.)
    -Coordination of contact center with UF (clients and prospects),
    -Supplier management
    -Database management in CRM for the generation of Marketing campaigns by Market Sector.
    -POP material management
    -General administration task.
  • F
    Events Coordinator
    Faena Hotel Bs. As.
    Dec 2008 - Oct 2010 (1 year 11 months)
    - Coordination of events (social, corporate and others)
    -Servers supervision
    -Invoice generation
    -Arming of the event calendar
Education verified_user 0% verified
  • I
    Hotel Management
    Instituto Superior de Turismo Perito Moreno
  • Universidad de la Marina Mercante
    Marketing Degree
    Universidad de la Marina Mercante