Yasmin Vasquez Growth Marketer | GTM Strategist | RevOps | Content Creator |

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Commercial Manager | Driving Growth with Innovative Sales & Marketing Strategies

TuHelpdeskcom

Aug 2024 - Current (2 years 3 months)

At tuHelpdesk.com, I lead initiatives that fuel business growth, strengthen market presence, and foster enduring customer relationships. With a focus on results, I craft and execute impactful sales strategies, identify opportunities for expansion, and collaborate with clients to deliver tailored solutions that meet their unique needs. My work involves: Developing effective sales plans to drive revenue growth. Enhancing brand visibility through strategic marketing campaigns. Streamlining CRM processes to improve efficiency and engagement. Maintaining a dynamic presence across social media platforms. By collaborating with cross-functional teams, I e

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Commercial Manager | GTM Lead | Content Creator

TuHelpdeskcom

Aug 2024 - Current (2 years 3 months)

Leading commercial strategy, revenue growth, and content production for managed IT services and enterprise technology solutions.

Rebuilt full commercial and RevOps infrastructure — CRM architecture, funnel design, and GTM strategy
Established outbound and inbound acquisition systems for active pipeline generation
Designed and produced animated videos, infographics, and brand content using Adobe Creative Suite, Canva, and CapCut
Created landing pages, logos, and visual brand assets aligned to company identity and positioning
Produced educational cybersecurity content and LinkedIn campaigns generating organic engagement
Integrated AI tools including Claude and Midjourney into content creation and GTM workfl

Hunting Leader | Driving Revenue and Team Excellence in SaaS Solutions

GB Advisor

Oct 2023 - Mar 2024 (6 months)

As a sales leader specializing in SaaS solutions, I managed a high-performing team focused on Freshworks, MONDAY, Vtiger, and ServiceNow products. Key Achievements: Achieved a 25% sales conversion rate across SaaS products. Generated 130+ inbound leads and 12 outbound opportunities monthly. Designed training programs, boosting team productivity by 15%. Streamlined sales tools and processes, enhancing lead acquisition quality.

Freshworks Onboarding Leader- Driving Growth and Partner Success in LATAM

GB Advisors Inc

Apr 2023 - Sep 2023 (6 months)

Directed the onboarding process for Freshworks in LATAM, ensuring alignment with organizational goals and driving partner success. Key Achievements: Delivered a 25% conversion rate in new sales opportunities. Strengthened relationships with partners, driving a 10% increase in revenue. Optimized CRM processes for accurate reporting and data-driven decisions.

Freshworks Onboarding Customer Service Leader - Driving Growth for Freshworks CX in LATAM

GB Advisors Inc

Apr 2022 - Mar 2023 (1 year)

Led the LATAM team for Freshworks CX products, combining strategic oversight with direct client engagement to achieve regional objectives. Key Achievements: Achieved a 35% conversion rate and consistent growth in Monthly Recurring Revenue (MRR). Enhanced client adoption by promoting platform implementation services. Improved CRM efficiency, streamlining client management processes.

Senior Commercial Manager Assistant - Driving Efficiency and Organizational Excellence

GB Advisors Inc

Oct 2021 - Mar 2022 (6 months)

Supported the commercial department by designing and implementing strategic processes and facilitating interdepartmental collaboration. Key Achievements: Developed Standard Operating Procedures (SOPs), reducing errors by 20%. Enhanced cross-departmental communication, improving client response times. Supported deal closures, contributing to revenue growth.

Freshworks Sales Representative- Driving Client Success with Freshworks CX in LATAM

GB Advisors Inc

Oct 2020 - Sep 2021 (1 year)

Managed a dynamic client portfolio of 60+ accounts, driving sales of Freshworks CX solutions in LATAM and the Caribbean. Key Achievements: Achieved a 35% closed-won sales conversion rate. Maintained an average Monthly Recurring Revenue (MRR) of $5,100. Delivered customized demonstrations and training sessions for clients.

Enterprise Sales Representative-Driving Growth with Leading IT Solutions in Latin America

GB Advisors Inc

Nov 2019 - Sep 2020 (11 months)

Promoted IT products, including Freshworks and TeamViewer, to enterprise clients with 1,000+ employees in LATAM. Key Achievements: Generated $5,000–$10,000 in monthly recurring revenue. Built long-term relationships with enterprise clients, ensuring retention and loyalty.

Commercial Manager | Go-to-Market (GTM) Launch Leader

Inteligensa

Jul 2018 - Nov 2018 (5 months)

In this high-impact role, I was selected to architect and lead the end-to-end Go-to-Market (GTM) strategy for the launch of the new INTELIPHONE mobile telephony division from the ground up.

Go-to-Market (GTM) Execution: Oversaw all strategic and operational facets of the GTM phase, successfully establishing brand presence and distribution networks from zero.

Commercial Operations Design: Built the foundational sales operations framework by designing and executing national sales routes to ensure market coverage and efficiency.

Sales Enablement: Recruited and trained the entire high-performance sales force, equipping them to drive early-stage sales initiatives and achieve revenue targets within an aggressive t

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Dealership Operations Manager | Sales Leadership & Process Optimization

Daytona Motor

Nov 2014 - Jul 2018 (3 years 9 months)

In this comprehensive management role, I directed the entire commercial and operational framework of the dealership, leading the sales team and optimizing all related processes to drive revenue and ensure efficiency.

Led the sales team and overall commercial operations, implementing strategies that resulted in a 15% increase in total sales.

Achieved top-tier performance recognition, earning the prestigious

President's Club Award from General Motors for excellence in sales and operations.

Managed end-to-end dealership operations, which included optimizing the sales process and building strategic supplier relationships to ensure operational efficiency.

Authorized Sales Agent | Full-Cycle Customer Experience Management

Corporación Digitel

Jan 2010 - Dec 2014 (5 years)

In this role, I served as a primary representative for the DIGITEL brand, managing the end-to-end customer lifecycle from initial sales to ongoing service and technical support.
Managed the complete customer journey, which included marketing and selling mobile plans and devices, providing exceptional customer service to resolve inquiries, and delivering basic technical support to ensure client satisfaction.
Consistently exceeded all commercial targets established by DIGITEL, playing a key role in promoting the brand and improving customer satisfaction through responsive, personalized service.
Oversaw key daily operational tasks, including maintaining accurate inventory of equipment and SIM cards to ensure seamless business su

Regional Manager | Go-to-Market (GTM) Launch & Channel Development

Digicel Group

Apr 2009 - Dec 2009 (9 months)

In this role, I was selected to lead the end-to-end Go-to-Market (GTM) launch for Digicel's new regional operations in the Central Provinces of Panama, establishing the company's commercial footprint from the ground up.

Go-to-Market (GTM) Execution: Led the successful launch of all regional operations, a key strategic initiative that resulted in significant initial revenue growth.

Channel and Distribution Network Development: Built and managed the entire commercial framework, including the sales, distribution, and dealer/partner networks, to drive market penetration.

Team Building & Leadership: Recruited and led a new team of 45 collaborators to execute the launch strategy and manage ongoing regional operati

Regional Launch Manager | GTM Execution & Sales Operations

Corporación Digitel

Nov 2006 - Jan 2008 (1 year 3 months)

In this role, I was tasked with leading the go-to-market execution for a key regional expansion, building the sales operations framework and leading a team to drive significant growth.

Market Expansion & Growth: Executed a successful market expansion strategy, leading a team to drive explosive growth in the client base from 1,200 to 3,700 accounts and achieving a 14% increase in regional sales.

Sales Operations Design: Designed and launched the region's sales operations framework, which included defining and opening seven new strategic distribution routes to ensure market coverage

Packaging Division Manager Proyectos PET-Ampofrasca| Driving Market Expansion and Revenue Growth

Grupo Mistral

Jan 2006 - May 2006 (5 months)

Led strategic initiatives to expand the client base, optimize sales operations, and drive revenue growth across multiple sectors. Key Achievements: Increased client base by 12% through targeted market expansion. Realigned sales budgets for improved profitability across product lines. Reduced accounts receivable collection period from 45+ days to 30 days.

Sales Manager | GTM Strategy & Sales Operations Design

Grupo Mistral

Feb 2005 - Jan 2006 (1 year)

In this role, I architected and executed a high-growth Go-to-Market (GTM) strategy that dramatically expanded market presence and optimized multi-regional sales operations.

Executed a GTM strategy that resulted in an explosive

405% increase in the client base (from 153 to 773 pharmacies) and successfully captured 2.53% of the total market share.

Designed and implemented the sales operations framework, which included a new

KPI system and sales incentive programs that significantly boosted team performance.

Led the geographic expansion of commercial coverage, optimizing operations across multiple regions to support the rapid growth

Sales Manager Droguería Farvenca| Expanding Market Presence

Grupo Mistral

Feb 2005 - Jan 2006 (1 year)

Led strategic sales initiatives, driving significant growth in market share and customer base. Managed sales operations across multiple regions, optimized processes, and enhanced team performance in a competitive pharmaceutical market. Key Achievements: Increased client base from 153 to 773 pharmacies, achieving a 2.53% market share. Expanded operations to new regions, improving sales coverage. Implemented KPIs and developed incentive programs to drive team performance.

Sales Administration & Systems Manager | Sales Operations & Process Improvement (Six Sigma)

Praxair Inc a Linde Company

Nov 2003 - Oct 2004 (1 year)

In this national leadership role, I directed the operational and systems backbone for the sales division, managing a network of eight branches to ensure commercial excellence and efficiency.

Led the sales operations for eight national branches, implementing process improvements rooted in Six Sigma methodology to drive efficiency and operational excellence.

Developed and executed national commercialization strategies, which included managing logistics and overseeing the full order-to-cash cycle to meet sales and collection targets.

Successfully achieved and exceeded all budgeted sales and collection goals through rigorous operational management and strategic planning.

Marketing Manager, Andean Pact | GTM, Pricing Strategy & Regional Budgeting

Praxair Inc a Linde Company

Jul 2003 - Dec 2003 (6 months)

In this regional leadership role, I was responsible for the Go-to-Market strategy and commercial operations for the Andean Pact (Colombia, Peru, Venezuela), with a focus on pricing, budgeting, and cross-functional alignment to drive revenue.

Designed and implemented the Go-to-Market (GTM) strategy for the region, collaborating with country General Managers to align on tactical execution and successfully exceed all regional sales and budget targets.

Led the regional pricing strategy, monitoring and optimizing price points across multiple markets to improve consistency and maximize profitability.

Oversaw the consolidation and monitoring of all regional sales budgets, ensuring financial alignment with corporate

Yasmin Vasquez

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Yasmin Vasquez

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