Yasmin Fabricio

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Paid Media Specialist

Shorelight,

Jan 2025 - Current (1 year 6 months)

Develop and execute lead generation strategies through paid media on platforms such as Google Ads and Meta. Collaborate with cross-functional international teams to align media planning with global marketing objectives. Leverage tools like Google Analytics, Tableau, and Ads Manager to drive data informed optimizations and maximize campaign performance. Coordinate with global teams to deliver high-performing creatives tailored to diverse markets. Lead strategic initiatives focused on increasing conversion rates across the sales funnel, ensuring scalability, efficiency, and continuous growth.

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Paid Media Specialist

Nairuz Digital Marketing

Apr 2021 - Apr 2025 (4 years 1 month)

Develop and implement paid media strategies across multiple platforms such as Google Ads, Bing, Facebook, LinkedIn, Pinterest, Waze, and more, considering the best media, visuals, and Copy. Monitor and analyze campaign performance using tools such as Google Analytics, Google Ads, and other analytics platforms, promoting actions based on data to ensure continuous improvement of results and goal achievement. Optimize campaigns for maximum effectiveness, tracking KPIs to ensure targets and ROI are met. Work closely with the marketing team to align paid media strategies with overall marketing goals. Stay up-to-date on industry trends, platform updates, and best practices in paid media advertising. Collaborate with the creative team to develop c

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Administrative and Billing Manager

R.C. Cosmetics Distribution

Jan 2016 - Jan 2021 (5 years 1 month)

Billing reports, inbound and outbound control, and invoice issuance. Client portfolio management, order acquisition, inventory control, quoting, and purchasing. Accounts payable and receivable, financial spreadsheet management, employee and salesperson payments, invoice generation, bank transfers, collections, and negotiations. Assistance in employee selection and training, hour tracking, vacation management, registration, and termination of employment contracts.

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Administrative Management | Customer Service & Client Support

Aecomp Course School

Jan 2014 - Jan 2015 (1 year 1 month)

Customer service, course sales, negotiations, and contract closure; Receipt of payments, payroll processing, and cash management; Control and collection of the SPC Serasa system.

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