Yasir B

Creative, performance-driven Content Creator and Digital Marketing Manager with 5+ years scaling paid media and organic social for e-commerce, SaaS and local/hospitality brands. Combines hands-on content production (photo + short-form video), creative strategy, and data-first paid media to grow audiences, lift conversions and lower CAC. Experienced running full content pipelines — ideation, on-site shoots, editing, distribution and performance reporting while managing ad budgets up to $200K+/month. Comfortable on camera, directing shoots, and delivering platform-optimized assets for Instagram, TikTok, Facebook and YouTube Shorts.