Yang C.
About
Detail
CEO of Greater China
Shanghai, China
Résumé
Jobs
verified_user
0% verified
- GCEOGuangZhou Boming MediaJun 2023 - Sep 2024 (1 year 4 months)Company Intro: BomingMedia operates LCD Panels of China Southern Airline Airport VIP Lounges in 25 airports, which focusing on High Net Wealth Individuals (HNWI). Also it has ShenZhen Airport Outdoor medias covering all VVVIP Area (VVVIP building/lounge) with annual passenger flow over 4mm (HNWI) and all mega lightboxes in Mission Hill Golf Court. Key Responsibilities: Build up the LCD network across 25 airports from 0 to 260+ LCD Panels and responsible for P&L over sales management and airport operation. Build up network with the Chief of VIP lounges in each airport. Bring in over 260 LCD Panels into 25 airports across China and create a HNWI targeted OOH network. Ensure business profitability and operational efficiency by optimizing crew
- VCommercial representative (Independent Contractor)Vision HoldingsJul 2022 - May 2023 (11 months)
- VCEO of Greater ChinaVision HoldingsJul 2020 - Jun 2022 (2 years)Company Intro: Among Korea's top 3 video content post-production company, best-known in the industry for its CGI service. Also help its content partners such as CJ Group to explore China market. Key Responsibilities: Set up an appropriate strategic approach facing market challenges, formulate the company's business plan, oversee its execution, and be accountable to P&L. New Client winning with focusing on master contract of post-production solution, while upselling existing key client such as HuaWei; OnePlus and 4A Agencies. Explore China market for CJ Group, such as Screen-X concert movie projects with LiYuChun and Jony J; Naked Eye 3D project with Shanghai LinGang government project; CJ group entertainment content licensing/broadcasting r
- MCommercial HeadMirriadApr 2016 - Apr 2019 (3 years 1 month)Company Intro: World's leading Digital Product Placement (DPP) video In-content ad-tech pioneer, HQ in London. Client's product/brand can be placed/integrated into the on air content (drama/film/short video) by using Mirriad ad-tech with the same results as if it was made by traditional product placement during content shooting. Key Responsibilities: BD including brand clients and content partners (video portals/Film&Drama /short video platforms). Brand clients pitch with outstanding deals such as Unilever Lux over 6mm RMB; Samsung 8mm RMB; TanGeChe over 10mm RMB. Built network of China main video content owners from scratch to get authorization for monetizing their content. As bridge between HQ, Mumbai operation center, Client and content
Director of AllianceLivenationApr 2015 - Apr 2016 (1 year 1 month)Company Intro: World's largest concert/ticketing company, with artists including Madonna; Maroon 5; Coldplay, etc. Job Responsibilities: Selling concert sponsorship rights in China and ad space inside partner venues in China. Main achievements: Maroon 5 concert sponsorship 2mm+ RMB deal with Ballentine's, 500K RMB with Harman Kardon.- CVP of SalesChina Branding Group (aka. Fanstang)Nov 2012 - Apr 2015 (2 years 6 months)Company Intro: Founders in LA who are close to Hollywood celebrities and entertainment companies, with huge advantages in terms of pricing and communication efficiency, which played a significant role in western entertainment content business in China such as licensing, content monetizing; endorsement, business attendance etc. Key Responsibilities: Monetizing entertainment content with customized solution regarding client's requirement. Set BD strategy focusing on Game and Video portal industry, in 3 months become a phenomenon in above 2 market. Set content strategy to focus on US drama/B-list celebrity with influence in China to secure considerable mark-up. Golden Globe/Billboard/AMA online live broadcast and sponsorship, created Red Carpe
- JSales DirectorJCDecaux ChinaSep 2005 - Jul 2010 (4 years 11 months)Company Intro: The world's TOP outdoor media group, with Airport/Metro media in Shanghai /Beijing. Key Responsibilities: Responsible mainly for Finance category, hit top record of 60mm RMB annual target. Optimizing deal into master contract such as biggest deal amount in company history in 2008, 25mm RMB with ICBC for 2 years. Best practice the execution of launching post by teamwork with airport/metro official and internal production team. Main achievements: TOP Sales for three consecutive years from 2006 to 2008 in Airport media BU. Brought in 50+ new clients for the company.
Education
verified_user
0% verified
- Bachelor's DegreeFudan UniversitySep 1998 - Jun 2002 (3 years 10 months)Management School / Finance
Projects (professional or personal)
verified_user
0% verified
- CGI serviceP&G, Transsion Holdings, Oppo Mobile, Huawei Consumer Business Group, Vivo Mobile, OPPO OnePlus, UnileverJul 2020 - Jun 2022 (2 years)Provide CGI and post-production services for a diverse range of clients, ensuring high-quality visual outputs that meet rigorous industry standards. Won competitive pitching processes to secure a long-term partnership vendor status for HuaWei, which successfully contributed over 50% of the company's total annual revenue. Utilized client relationship building, sales, and objection handling skills to cultivate trust and ensure project success throughout the production lifecycle. Leveraged cold calling strategies to initiate contact and engage with the HuaWei purchasing team, effectively building a new professional relationship from the ground up that led to successful project bidding and long-term collaboration.
- YTCDigital Product Placement service (Ad tech)Youku Tudou Inc, Tencent Video, Tencent Holding Ltc., China TV drama companies, China movie companies, China 4A AgenciesApr 2016 - Apr 2019 (3 years 1 month)Set a client pool of Content production/distribution companies which need Mirriad's monetizing innovation tech
- STPChina Game companies licensing dealsShanda Games, Tencent Games, Perfect Game, Kunlun games, Yoozoo, DeNA games, NetEase GamesNov 2012 - Dec 2015 (3 years 2 months)Built a strong clients base of China game companies and set a service line of providing Hollywood/NBA celebrities/content licensing service