Product Designer
State Farm - Billing & Payments
Mar 2023 - Current (3 years 8 months)
• Redesigned billing checkout flow, cutting payment errors 10% and lifting new-customer acquisition 6% in Q4 2025.
• Designed a self-service payment experience for customer policy changes, addressing user ambiguity, cost
transparency, and cutting billing-related agent contact volume.
• Support end-to-end UX strategy for 3 customer-facing billing and payment products, delivering a multi-phase
redesign roadmap aligned across cross-functional partners.
• Cut concept-to-prototype time ~25% by integrating Al-assisted workflows (Figma Make) into requirement definition,
exploration, and stakeholder review.
• Partnered with compliance, legal, and engineering to ship over 20+ payment flows meeting WCAG 2.1 AA regul