Maria Ximena Santos Arias

With over 25 years of experience in trade marketing, shopper experience, brand communication, and innovation strategy, I’ve helped companies across Latin America develop experiences that differentiate at the point of sale, strengthen brand equity, and drive business growth. I'm a certified Design Thinking expert with postgraduate studies in Strategic Management and a Master’s in Management Development. My work blends strategic thinking, creativity, and empathy to transform commercial challenges into memorable customer journeys. My purpose is to inspire brands and teams to design experiences that speak to today’s more informed, demanding, and emotionally driven shoppers — those who need to feel heard, understood, and connected through every brand interaction. Let’s co-create experiences that move people and build loyalty, from strategy to shelf.