Xamantha Estevez

Senior Executive Search

GroupM Nexus

Aug 2024 - Current (2 years 3 months)

Managed and optimized digital marketing campaigns for Fortune 500 clients, including Tyson Foods, across a wide range of platforms including Google Ads, Bing Ads, Amazon Ads, Pinterest Ads, and retail platforms such as Kroger, Instacart, Walmart, and Amazon. Achieved client-specific goals by analyzing campaign data, focusing on performance metrics such as CTR, conversion rates, and ROAS. Identified and addressed underperforming campaigns, implementing adjustments such as restructuring ad creatives, revising targeting parameters, and optimizing bidding strategies. Collaborated with cross-functional teams to ensure smooth execution, optimization, and reporting, adjusting targeting, ad messaging, and budget allocations as needed. Managed budge

Executive Search

GroupM Nexus

May 2023 - Aug 2024 (1 year 4 months)

Supervised and optimized digital marketing campaigns of Fortune 500 clients including Tyson Foods, across platforms such as Google Ads, Bing Ads, Amazon Ads, and Pinterest Ads, with a focus on achieving client-specific goals. Analyzed campaign data and generated detailed reports, providing insights into performance metrics such as CTR, conversion rates, and ROAS. Identified underperforming campaigns and implemented adjustments to improve results, including restructuring ad creatives, revising targeting parameters, and optimizing bidding strategies. Collaborated with internal teams to ensure smooth campaign execution, optimization, and reporting.This may involve adjusting targeting criteria, refining ad messaging, or reallocating budget allo

Community Administrator

Ipsos

Jul 2021 - May 2023 (1 year 11 months)

Designed and executed market research campaigns to inform the development of new products and strategy of Fortune 500 clients including Bank of America, Unilever, and Bimbo Development and management of the technical backend and portal used by over 10,000 members and participants of market research communities Development of new surveys and user interfaces for clients using JavaScript, HTML, and CSS Led the recruitment, management, and sampling of market segments and participants for our clients' R&D efforts Developed key performance indicators and metrics to track and ensure objectives are reached within budget Produced ongoing reports for the team to create alignment on objectives and results across the organization Responsible for the ma

Junior consultant

KermaPartners

Dec 2020 - Jan 2021 (2 months)

Market research and analysis Strategic planning

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Xamantha Estevez

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