Zeenat Anjum

Zeenat Anjum  new_releases

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Marketing Strategist | Research Analyst | MarTech |Content | Paid Media
Sindh, Pakistan
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Résumé

Jobs verified_user 0% verified
  • R
    Project Manager
    Remoterise
    Dec 2024 - Feb 2026 (1 year 3 months)
    As a Project Manager, I was responsible for overseeing the successful planning, execution, and completion of various projects. I utilized strong analytics skills to monitor project progress, identify potential risks, and inform strategic decision-making. My verbal communication abilities were crucial in liaising with stakeholders, motivating project teams, and ensuring clear understanding of project goals and timelines. Furthermore, I leveraged AI tools such as Lovable to visualize the customer journey, from initial designs to page mockups, ensuring a seamless and intuitive customer experience on behalf of the platform.
  • CHOYS
    Content Specialist
    CHOYS
    Apr 2023 - Aug 2023 (5 months)
    Content Strategy, social media management, Community management, Blogs, web content, Competitor analysis, copywriting, email marketing
  • EQIFI
    Social Media Manager
    EQIFI
    Oct 2021 - Nov 2021 (2 months)
    Campaign Management, social media management, copywriting, script writing, YT monetization, community management, market research, Influencer marketing
  • DIGIWRITE
    Fractional CMO
    DIGIWRITE
    Apr 2021 - Current (5 years 7 months)
    As a Fractional CMO, I leveraged extensive digital marketing expertise to develop and implement comprehensive strategies that drove significant growth and brand awareness. My role involved deeply analyzing marketing data, with a particular focus on Meta Ads and marketing analytics, to optimize campaign performance and identify key trends.

    • Utilized advanced digital marketing techniques across various platforms to achieve strategic business objectives.
    • Conducted in-depth analysis of marketing data, with a specialized focus on Meta Ads and overall marketing analytics, to inform decision-making and maximize ROI.
    • Incorporated Generative AI tools, including
  • H
    Chief Marketing Officer
    Habib-un-Nisa
    Dec 2020 - Sep 2021 (10 months)
    An Ecommerce store to cater the ABC for women: A= Apparels, B= Beauty, C= Cosmetics.
    • Developed and executed comprehensive marketing strategies, overseeing all aspects of digital marketing, branding, email marketing, and online events to drive growth for the ABC for women ecommerce store.
    • Utilized visionary leadership and a deep understanding of startup environments to establish a compelling brand vision and cohesive brand strategy, ensuring all marketing efforts aligned with long-term business objectives.
    • Spearheaded content marketing initiatives, employing expert storytelling and writing skills to create engaging narratives that resonated with the target audience and fostered brand loyalty.
    • Managed social media
  • TechWomen
    Techwomen Fellow 2019
    TechWomen
    Sep 2019 - Nov 2019 (3 months)
    - An exceptional honor as being selected as Techwomen Fellow 2019 from Pakistan.
    - The training were nonetheless, aimed to embark the leadership among women in STEM. I had the privilege to visit and share my contribution in Autodesk, Salesforce, Synopsis, Symantec, Unity 3D, Linkedin, Facebook, Chan Zuckerberg Garden, Capitol Build
    An exceptional honor as being selected as Techwomen Fellow 2019 from Pakistan. The training were nonetheless, aimed to embark the leadership among women in STEM. I had the privilege to visit and share my contribution in Autodesk, Salesforce, Synopsis, Symantec, Unity 3D, Linkedin, Facebook,
    Chan Zuckerberg Garden, Capitol Building etc. and represent Pakistan.
  • FasterCapital
    Mentor
    FasterCapital
    Feb 2019 - Current (7 years 9 months)
    - An innovative platform where I had to combine all of my skills and use them for the benefit of budding startups and SMEs that look for leveraging their ideas to execution.
    - This also includes sharing amazing opportunities by Faster Capital with the local market of Pakistan.
    An innovative platform where I had to combine all of my skills and use them for the benefit of budding startups and SMEs that look for leveraging their ideas to execution. This also includes sharing amazing opportunities by Faster Capital with the local market of Pakistan.
  • D
    Business Analyst
    Digiwrite
    Apr 2017 - Nov 2019 (2 years 8 months)
    - After years of experience and expertise in content, storytelling, leadership, and STEM; this LMS platform has been formed so that students and teachers can get connected in the most innovative manner. The experience is also designed to be integrated with AI.
    - Leveraged proficiency in visual content creation tools such as CapCut, Notion, Canva, and Airtable to bring business analysis insights and competitor research to life for social platforms, directly supporting strategic marketing initiatives.
    - Conducted thorough business analysis and competitor monitoring, frequently directing team efforts or personally utilizing visual content tools to translate strategic concepts into engaging social media assets.
    - Conducted extens
  • G
    Assistant Manager
    Ghandhara Nissan
    Jul 2016 - Mar 2021 (4 years 9 months)
    - Managed and analyzed technical documentation for localization plans, ensuring alignment with market-specific requirements.
    - Oversaw the integration of materials, processes, imports, and legal duty structures to effectively suit the local market of Pakistan, with a focus on eco-friendly practices.
    - Developed and implemented digital marketing strategies, including content creation, research, social media planning, and aesthetic execution in collaboration with the team, to enhance the market penetration and reception of localized products.
  • U
    Magazine Editor
    Upsmash.com
    May 2016 - Sep 2016 (5 months)
    - Proofread content generated by the writer's team, ensuring grammatical accuracy and adherence to style guidelines.
    - Ensured SEO optimization of content through strategic keyword integration to enhance online visibility.
    - Collaborated on design elements, extending beyond logo creation to align with client values and the specific requirements of e-commerce content production, thereby enriching the visual narrative of the magazine.
    - Contributed to the oversight of video scripts, ensuring their alignment with the magazine's editorial vision and overall content strategy.
    - Managed content across various platforms, applying storytelling techniques to engage readers and maintain brand consistency.
    - Utilized strong wr
  • O
    Intern
    Omar Jibran Engineering Ltd
    Jun 2013 - Jul 2013 (2 months)
    - Managed projects involving injection molding, design, and CNC milling, utilizing CREO 2.0 for design and fabrication.
    - Applied beginner-level digital marketing skills to support project initiatives, contributing to broader team objectives.
    - Engaged in extensive verbal communication to ensure productive participation across various projects, facilitating collaboration and knowledge sharing.
  • T
    Content Manager
    The Masters
    Apr 2013 - Apr 2016 (3 years 1 month)
    - Investigated business development challenges to proactively mitigate problems among SMEs in terms of digital marketing.
    - Generated up to 30% of leads through web/sales/email copies.
    - Assisted the graphic design team with storyboards, messaging, and framing for video content, ensuring optimal resonance with the target audience and enhancing overall campaign effectiveness.
  • A
    Contributing Writer
    Automark Magazine
    Apr 2012
    Infusion of technical and managerial skills
  • Confidential Company - Tech Startup
    English Tutor
    Confidential Company - Tech Startup
    Feb 2012 - Aug 2015 (3 years 7 months)
    karachi

    As an undergraduate student, I used my skills to teach my peers about the basics of language development (English).
  • Freelancer
    Freelance Writer
    Freelancer
    Jul 2010 - Dec 2010 (6 months)
    karachi

    • Authored articles, crafted compelling content, and produced technical documentation to meet client objectives.
    • Leveraged storytelling and content management skills to create engaging narratives and organize information effectively for various platforms.
    • Conducted thorough market research to inform content strategy and ensure relevance and impact.
    • Utilized basic video editing skills, including framing via Filmora GO, to enhance multimedia content where appropriate, demonstrating adaptability in content creation across formats.
Education verified_user 0% verified
  • I
    Master of Business Administration Business, Management
    Institute
  • NED University of Engineering and Technology
    Bachelor of Engineering Automotive engg
    NED University of Engineering and Technology