Winnie Liang
Download
Recommend
Messages
Share
W

Winnie Liang

About

Detail

Product Marketing Analyst
Sacramento, California, United States
Contact Winnie regarding: 
work
Full-time jobs

Timeline

work
Job

Résumé

Jobs verified_user 0% verified
  • I
    Data Analyst Intern
    IDWR Office,
    Sep 2023 - Dec 2023 (4 months)
    . Conducted sentiment analysis on over 65,000 investor forum posts, utilizing Natural Language Processing techniques to extract valuable insights for investment decisions. Assisted the Marketing team in developing a machine screening program tailored to forum-specific features, aimed at identifying disgruntled shareholders and contributors of thoughtful comments. Played a pivotal role in a cross-functional team with Marketing and Investment departments, using data analytics to refine customer engagement tactics, contributing to a 12% boost in campaign efficiency and effectiveness. Devised and implemented a risk analysis model using Excel, enhancing credit evaluation accuracy for over 1,500 clients and automating key reporting processes. Ana
  • N
    Credit and Risk Analyst Intern
    Nano Finance., LTD.,
    Dec 2022 - Mar 2023 (4 months)
  • N
    Product Marketing Analyst Intern
    Nano Finance., LTD.,
    Jan 2022 - Aug 2022 (8 months)
    . Utilized SQL for in-depth customer behavior analysis, optimizing marketing strategies for improved targeting and effectiveness while increasing customer retention 10% by addressing pain points in the customer journey. Manage CRM system to analyze user adoption rates, user engagement, and their contribution to business growth from the app, facilitating improved business decision-making by providing actionable insights. Spearheaded a comparative analysis, including A/B testing, between telemarketing and direct sales marketing initiatives, optimizing marketing budgets/strategies based on data-driven decisions, and boosting ROI by 18% via strategic budget allocation.
  • T
    Market Research Analyst Intern
    Top East Real Estate Group CO., LTD.,
    May 2019 - Aug 2019 (4 months)
    . Led comprehensive market research projects analyzing suburban facility plans, and identifying significant holiday market trends that informed strategic marketing decisions. Conducted detailed consumer behavior analysis through satisfaction surveys and advanced statistical methods, translating findings into actionable marketing insights that addressed customer needs and preferences. Developed and implemented a series of targeted marketing strategies, including promotional events and partnerships, driving a notable 25% increase in sales through a data-driven approach to campaign design and execution.
Education verified_user 0% verified
  • O
    Bachelor of Science in Business Administration
    Office of the Vice Provost - University San Francisco de Quito
  • U
    Master of Finance
    University of California Office of the President
Projects (professional or personal) verified_user 0% verified
  • A
    Airlines Industry Overview and Recommendation
    . Conducted comprehensive industry research, analyzing recent news, financial statements, and annual reports of key players in the airline industry to identify emerging market trends and consumer behavior shifts post-pandemic. Acquired Southwest Airline's financial statements including balance sheet, income statement, and cashflow statement from Refinitiv and conducted sensitive analysis and comparable analysis by evaluating its financial performances. . Applied Discounted Cash Flow model to analyze WACC by Excel and estimated the stock is currently undervalued.