Wilson Fernandes SEO | On page | Off page | Technical SEO

Sr SEO Executive

Adaptify

Sep 2025 - Nov 2025 (3 months)

Optimized high-intent dental landing pages and blogs by improving meta titles, meta descriptions, FAQs, H1-H4 tags, and dynamic on-page content to align with local patient search intent, enhanced ranking of given projects in the top 10 positions, through A/B testing of on-page elements, strategic internal linking, and user engagement analysis, while implementing JSON-LD schema markup for FAQ, Breadcrumb, Video and Organization, descriptive image alt text, and intent-focused keyword density, proximity, and LSI keywords to enhance organic visibility and eligibility for rich results in SERPs. Timely SEO Audits, Analysis in GSC and GA4 and Competitor analysis were executed to bridge the keyword, backlink, content, technical gap between the comp

SEO Executive

VAP Group

Jan 2024 - Mar 2025 (1 year 3 months)

Optimized landing pages and blogs by enhancing meta titles, meta descriptions, FAQs, H1-H4 tags, and dynamic content updates. Improved click-through rates (CTR) by 15% through A/B testing, internal linking strategies, and user engagement analysis. Implemented schema markup (JSON-LD), image alt text, and optimized keyword density, proximity, and LSI keywords for search intent alignment. Secured 600+ high-quality backlinks (462 dofollow) via Web 2.0 platforms, PDF sharing, Quora marketing, and niche directory submissions. Enhanced E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) through detailed author bios and white-hat link-building strategies. Conducted backlink audits to disavow toxic links, improving domain authority b

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SEO Executive

Andromeda Sales & Distribution Pvt. Ltd

Jan 2021 - Aug 2023 (2 years 8 months)

Led comprehensive post-migration SEO audits for Andromeda and ApnaPaisa to ensure error-free technical, on-page, and off-page implementation, validating redirects, indexation, site architecture, and core tracking setup, then building and executing content and off-page roadmaps to recover and grow organic visibility. Identified high-volume, low-difficulty and semantically related keywords using Google Keyword Planner and advanced semantic SEO techniques, mapped them to pages, and optimized titles, headings, body copy, and FAQs with LSI terms and search-intent aligned content, resulting in a 30% increase in organic visibility. Implementing shortlisted primary and LSI keywords in page titles, headings, body content and FAQs, while ensuring ful

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CMS Executive (Website Maintenance)

Idealake Information Technologies Pvt. Ltd.

Aug 2014 - Nov 2017 (3 years 4 months)

Worked with top BFSI clients including AMBIT, Axis Bank, JM Financial, ICICI Prudential, SBI Mutual Funds, Pramerica, Reliance Money, Future Generali Insurance, HDFC Mutual Funds, and ICICI Lombard. Created and maintained web pages on Sitefinity CMS, ensuring seamless updates and data accuracy. Scripted meta tags for newly created pages to enhance SERP rankings and search visibility. Edited and refined web content for clarity, conciseness, and engagement. Managed JS versioning and website data to support live implementations and ensure optimal site performance.

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Content & Microsite Creator

Quikr India Pvt. Ltd

Oct 2012 - Aug 2014 (1 year 11 months)

Developed 300-350 ad listings daily, ensuring accuracy, relevance, and engagement. Crafted short, SEO-friendly articles to improve online visibility and search rankings. Managed the creation of 30-45 premium customer microsites per month, enhancing brand presence. Assigned tasks efficiently among team members, ensuring balanced workloads and productivity. Ensured team members met the daily target of 300 listings, maintaining content quality and efficiency.

Wilson Fernandes

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Wilson Fernandes

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