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William Tejeda

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Colorado, United States

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work
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Résumé

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  • S
    Senior Product Designer
    SumerSports
    Jan 2024 - Current (2 years 7 months)
    Designed, tested, and coded a prototype of the Sumer NFL Pro Player app, an app where players and league officials can communicate and review real game film. This led directly to a deal with the NFL to partner with them for this product. Redesigned the SumerSports marketing website and consumer LLM chat interface, SumerBrain. Use user research and design to help create roster optimization products for NFL and NCAA football teams with SumerSports. Own end-to-end processes from research to usability testing, building products from 0 to 1.
  • Hitachi Solutions
    Product Designer
    Hitachi Solutions
    Jan 2022 - Dec 2023 (2 years)
    Designed the latest version of Amazon's Dashcart, an interactive shopping cart that scans items as you shop. Designed a self-service letter editing tool for a client that reduced their turnaround time from 3 months to 2-5 days. Developed the product/feature roadmap for a fence estimating application that exceeded its daily active user projections by 43% in its first month after MVP release. Conducted UX research including heuristic evaluations, user journeys, user interviews, and competitive audits.
  • D
    Visual Designer
    DraftKings
    Jan 2019 - Dec 2022 (4 years)
    Designed the overall look and feel of DraftKings NFT Marketplace, which generated $1M in sales on the day of its launch. Spearheaded the creative for co-branded campaigns between DraftKings and clients which has led to long term partnerships with KFC, Netflix, Modelo, and more. Onboarded and mentored new designers on the Marketplace team and introduced them to the creative processes & systems.