William Senior Business Intelligence Analyst

Senior Business Intelligence Analyst

WPP Media

Feb 2026 - Current (9 months)

Delivered business intelligence support for Google Chrome Direct Response campaigns,
measuring campaign effectiveness, incremental impact, and performance across channels.
• Build, maintain, and enhance automated dashboards and reporting solutions using SQL,
BigQuery, Looker Studio, Power BI, and Excel, enabling stakeholders to monitor campaign
performance, identify trends, and make informed business decisions.
• Contribute to Conversion Lift Studies (CLS) and incrementality measurement processes by
supporting study setup, campaign structuring, data extraction, QA, and tracker maintenance.

Senior Client Operations Analyst

Publicis Global Delivery

Oct 2024 - Feb 2026 (1 year 5 months)

Delivered end-to-end analysis and data-focused technical solutions to our client Verizon,
for financial tracking, media performance, and other client operations.
• Designed, built, and maintained dashboards and data marts in Google Looker, Excel, and Power
BI, enabling interactive analysis of performance, budget allocation, and other KPIs.
• Automated recurring weekly and monthly reports using Power Query, SQL, and advanced Excel
logic, significantly reducing manual effort and turnaround time.
• Performed data validation, reconciliation, and quality checks on the ETL pipelines.

Business Intelligence Analyst

Salvatech

Sep 2023 - Oct 2024 (1 year 2 months)

• Built and maintained 10+ dashboards in Power BI and Excel to monitor key recruitment metrics
such as time-to-hire, fill rates, pipeline conversion, and general recruiting process performance.
• Extracted, transformed, and analyzed operational and recruitment data from internal ATS, CRM
systems, and HR databases to provide actionable insights for hiring managers and senior leadership.
• Collaborated with department heads and senior recruiters to define KPIs, standardize reporting formats,
and improve decision-making through visual data storytelling.

Network Support Engineer - Data Center Team

Foundever

Dec 2022 - Aug 2023 (9 months)

• As part of the Data Center support team, I provided advanced technical support and troubleshooting
for complex network issues involving Cisco hardware, software, and protocols.
• Interpreted network and hardware performance data and logs to identify trends, anomalies, and root
causes, contributing to proactive issue prevention and solutions.
• Maintained up-to-date expertise on evolving Cisco technologies and industry standards through
continuous learning and documenting technical cases

Logistics and Billing Coordinator

Lean Solutions Group

Jan 2021 - Dec 2022 (2 years)

William

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William

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