Will Harwood Senior Sales Director

Senior Regional Sales Director

Adludio

Jul 2021 - May 2023 (1 year 11 months)

• Adludio is a global media adtech platform. Adludio's end-to-end platform delivers full funnel, outcome oriented advertising powered by global cutting edge creative technology and AI driven optimization. • Responsible for bringing Adludio to new markets and driving revenue, solutions, and direct and PMP partnerships in the Midwest. • Calling on agencies like Starcom, Spark, Mindshare, OMD, PHD, Haworth, Essence, Carmichael Lynch, VMLY&R, Barkley, and many more. Calling on brands direct like Target, Walmart, McDonald's, Allstate, State Farm, Molson Coors, Walgreens, Beam, General Mills, Best Buy, SCJ, Kohl's, AFI, Papa John's, KFC, and many more. • Large client services • Building trust and exceeding partner KPIs and performance.

Senior Business Director, Publisher Sales

Smaato

Nov 2020 - Jul 2021 (9 months)

• Responsible for driving programmatic revenue on Smaato's platforms with OTT/CTV, app, and mobile web partners. • Partners and targets included Disney, NBC, WarnerMedia, LG, Forbes, Glu, Activision, Unico, Lucky Kat, NY Times, Dish, Tubi TV, Pandora, Xumo, Future Today, Newsmax, and many more. • Integration types are via SDK, Open Bidding, A9, Prebid, Vast tag. • Ad server partners include MoPub, GAM, AdMob, Ironsource, Applovin, TAM, OpenX, Springserve, Beachfront, Publica. • Understanding pain points, solving problems, and adding value.

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Midwest Regional Sales Director

Digital Turbine.

Jul 2019 - Nov 2020 (1 year 5 months)

• Responsible for driving revenue and partnering with top app companies in the US to deliver high quality, fraud free mobile app distribution, performance-based marketing, retargeting, push notifications, and user acquisition strategies. • OEM partners include AT&T, Verizon, Samsung, Cricket, Vodafone, Telefónica, American Movil & more. • Focused on Retail, Gaming, Streaming, Finance, and QSR categories.

Midwest Regional Sales Director

GroundTruth

Apr 2018 - Jan 2019 (10 months)

• Responsible for sales of display and content advertising on WeatherBug's digital, mobile, tablet platforms. • Partnerships were transacted via direct, programmatic guaranteed, preferred, private and open exchanges, PMPs, data and location based methods. • Focused on Auto, Retail, CPG, and QSR categories. Large client services.

Midwest Regional Sales Director

AccuWeather

Jan 2010 - Feb 2018 (8 years 2 months)

• Responsible for sales of display and content advertising on AccuWeather's digital, mobile, tablet, iTV, and TV platforms. • Partnerships were transacted via direct, programmatic guaranteed, preferred, private and open exchanges, PMPs, and location based methods. • Top sales executive in terms of revenue generated each year in 2010 to 2017 out of a team of 9. • Increased client base from 4 to 45 in first 12 months. • Clients included GM, Ford, Chrysler, State Farm, US Cellular, Allstate, Hilton, Bobcat, Disney, Scotts, Bosch, Sears, Toro, Black and Decker, Case IH, Polaris, Monsanto, John Deere, Carhartt, BP, Subaru, Porsche, Dick's Sporting Goods, SCJ, Intel, Bombardier, Gatorade, Dyson, Orbitz, Kao Brands, Walmart.

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Midwest and Eastern Regional Sales Director

Hotwire.com – Expedia Inc.

Jun 2007 - Jul 2009 (2 years 2 months)

• Responsible for sales of promotional advertising on Travel Ticker's email newsletter and website text links. • Marketing strategies included online advertising, electronic distribution, yield management, revenue management. • Increased client base from 0 to 80 in first 12 months. • Clients included United, Air Tran, Hyatt, Carlson Wagonlit, Gate 1 Travel, BookIt, Cruise Deals, Northwest. • Voted Rookie of the Year by management in 2007. • Exceeded sales goals by 35% in 2007 and 13% in 2008.

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Regional Sales Manager

Entertainment Publications - InterActive Corp.

Dec 2003 - Jun 2007 (3 years 7 months)

• Responsible for sales of promotional advertising in Entertainment.com's print and online products. • Online products consisted of performance based text listings, banners, and printable coupons in Entertainment.com's savings directory and Citysearch's national listings. • Contributed to $2.7 MM/year in Entertainment membership sales • #1 sales rep in contracts per week out of 110 reps nationally and voted MVP for 2004-2006 signing season. • Clients included Best Buy, Orbitz, Hyatt, Target, FTD, Chicago Bulls, T.G.I. Fridays. • Increased client base from 0 to 125 in first year.

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Director of Strategic Partnerships

Mosaic Data Solutions

Jul 2003 - Dec 2003 (6 months)

• B2B direct marketing sales of search engine optimization and email marketing. • Responsible for managing keyword campaigns and optimization on Google, Overture, MSN, Findwhat, Yahoo, Ask.com, etc. Delivered online client acquisitions through permission based email marketing. • Campaigns were CPM, CPC, and CPA based. Sold $400,000 in revenue in first 5 months. • Increased client base from 0 to 30. • Clients included AmericanSingles, Ameridebt, Inphonic, Insweb, FTD, Bank One, Quinstreet, Max Worldwide.

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Sales Manager

AltaVista Company

Jan 2002 - Jul 2003 (1 year 7 months)

• Managed team of 5 with sales goals of $4.3 MM annually. Exceeded quarterly goals by 10%. Personally responsible for $1.8 MM annually in search related online advertising and business partnerships. • Supervised and coached team in prospecting new business, client calls, packaging of inventory, and maintaining client relationships. Also coordinated and interacted with Finance and Legal departments. • Voted by peers and management as Most Valuable Person and/or Most Dedicated for 7 consecutive quarters, top revenue generator for AltaVista World Sales, along with CMGI Manager of the quarter award.

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National Account Executive

Jun 2001 - Jan 2002 (8 months)

• Responsible for $1.8 MM in search engine advertising and business partnerships. • Analyzed, packaged, and managed keywords and other inventory requests and optimization. • Products included keyword targeted banners, skyscrapers, text links, rich media ad units, Integrated Search Units, and email. • Advertising campaigns were CPM, CPC, and CPA based. • Increased client base from 0 to 250. • Clients included Fortune 1000 companies such as American Express, Lowermybills, Interland, Shopping.com, GMAC Insurance, Starcom, Critical Mass, Performics, AdDynamix.

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National Account Executive

BrassRing, Inc.

Jun 2000 - May 2001 (1 year)

• B2B consultative based sales of online recruitment technology, advertising, and online interactive media. • Products included database search service, banners, badges, job posting capabilities, and direct mail. • 1 of 5 out of a sales force of 40 to exceed sales goals for 2000. Exceeded sales goals by 15%. Personally responsible for $1 MM in online advertising. • Only sales rep in company to sell High Profile Advertising Package priced at $50,000. • #1 sales rep in company in new business development per month. • Increased client base from 10 to 100 clients. • Clients included Fortune 500 and high-tech companies such as NEC, Panasas, Predictive Systems S3, Chiron, Gartner Group, Northpoint Communications, Volterra Semiconductor, an

Will Harwood

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