Wilfred Davis Wanjohi

CRM Automation

Glimpse

Sep 2024 - Mar 2025 (7 months)

- Managed outbound automation processes using Hubspot to enhance customer relationship management and streamline communication efforts. - Additionally, I was responsible for crafting all outbound messaging for the sales outreach, ensuring that the content was engaging and aligned with our marketing strategies.

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Key Account Manager

Merlin Institute

Jan 2024 - Sep 2024 (9 months)

Executed outbound campaigns, generating 150+ qualified leads monthly for the sales pipeline. Maintained and optimized CRM systems (HubSpot), ensuring accurate tracking of customer interactions and opportunities. Partnered with Account Executives to develop go-to-market strategies, resulting in a 20% increase in conversions. Specialized in selling SaaS solutions, helping clients streamline operations and improve efficiency. Additionally, utilized Loom as part of our outbound strategy, enhancing communication through direct mail and LinkedIn messaging to engage potential clients effectively.

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Sales Development Representative

Frontu

Jan 2023 - Jan 2024 (1 year 1 month)

Drove lead generation efforts, securing high-value clients through cold calling and personalized outreach. Cultivated long-term relationships with customers, achieving a 30% growth in repeat business. Exceeded quarterly sales targets by an average of 15% through innovative sales techniques. Additionally, utilized Loom to send personalized video messages to leads, particularly through LinkedIn, enhancing engagement and connection with potential clients.

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Sales Executive

Buffalo Market

Jan 2020 - Dec 2023 (4 years)

As a Sales Executive, I was responsible for executing B2B outbound campaigns, including cold calling and email outreach, to generate leads and identify prospects' needs while advising on appropriate services. I actively sought new business opportunities in the market and managed the sales funnel through our CRM system. Additionally, I created monthly reports for brands to track performance and outcomes. While my primary focus was on outbound sales, I also received inbound leads from our marketing department, which highlighted the collaborative nature of our sales efforts. This experience underscored the importance of effective communication and coordination within the sales team, ensuring that all outbound messaging was tailored and execute

Wilfred Davis Wanjohi

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