Pierina Wetto

Pierina Wetto

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Marketing Manager @ Last Call Media | Helping Teams Be More Confident in Making Content & Brand Decisions
Buenos Aires, Argentina

Contact Pierina regarding: 
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Full-time jobs
Starting at USD30/hour
Flexible work
Starting at USD25/hour
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Timeline


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Résumé


Jobs verified_user 0% verified
  • Last Call Media
    Marketing Manager public Remote experience
    Last Call Media
    Apr 2023 - Current (3 years 7 months)
    LCM is a digital services company with a low marketing maturity. During my first year, I built a sales and marketing process and pipeline for the Government vertical, planned a comprehensive event marketing strategy based on customer interview data and market research, and set the foundations for a soft rebrand with a new positioning strategy and a topic library for content marketing.
  • Evolving Web
    Training Program Manager & Community Ambassador public Remote experience
    Evolving Web
    May 2021 - Mar 2023 (1 year 11 months)
    - Evolving Web is Open Source Web Agency providing collaborative, Drupal driven approaches to brand building.
    - I advocate for our Training Program in the broader Drupal community, bringing a mix of creative content creation, coordination, and marketing work.
  • Axelerant
    Drupal Community Manager
    Axelerant
    Oct 2020 - May 2021 (8 months)
    - I am a liaison that fosters relationships between Axelerant and the Drupal community, activating contribution initiatives, building and maintaining the company's brand value as an active, beneficial member within the open-source Drupal community.
    - This includes writing content for blogs and social media, hosting meetups and webinars, and executing engagement activities to boost the organization's contribution culture.
  • Airbnb
    Experience Host
    Airbnb
    Feb 2019 - May 2021 (2 years 4 months)
    - I am an Airbnb Experience Host of bespoke walking tours aimed to discover secret gems and off the circuit attractions to locals and tourists in Buenos Aires.
    - I also am the Experience Co Host of an intimate concert with renowned argentine folk musicians playing modern takes on tunes from the golden era of Argentine music, the 1940s and 1950s.
  • Gobierno de la ciudad de Buenos Aires
    Communications, Planning and Strategy Adviser
    Gobierno de la ciudad de Buenos Aires
    Feb 2018 - Oct 2020 (2 years 9 months)
    - Design and implement communication strategies for various government cultural projects and events in the City of Buenos Aires.
    - Create and prioritize projects calendars to align Creative, Accounts and Press teams
    - Leader of a team of three and supervisor for a larger general group of 15.
    - Digital and mobile-first thinking, focused on target insights and creative ideas. Provide solutions to reach KPIs.
    ● Web visits grew to over 2 million, representing a 200% increase compared to the same period the previous year.
    ● Followers base in social media grew 500% going over 200K.
    ● Implemented CRM and mailing databases with over 185K contacts in segmented audiences.
    - Inform government actors of status or
  • Gobierno de la ciudad de Buenos Aires
    Project Manager Citizen Participation
    Gobierno de la ciudad de Buenos Aires
    Jan 2017 - Feb 2018 (1 year 2 months)
    - I worked in a transversal manner with all government agencies, designing and coordinating citizen polls and events with access to unique experiences.
    - Communicating through different channels (e-mail marketing, social media, BTL, press), citizens were invited to choose and participate.
    - Contemplate legal aspects of each project and provide information to legal teams (insurance, terms, and conditions).
    Some of the main projects were: Poll: Do you agree to extend the hours of the Underground network? 511,016 votes. Event: Climb the Obelisk on its 81st anniversary. More than 21,000 people enrolled.
    - Research on international benchmarks.
    - Follow-up of the project, end to end. Lead meetings with the areas involve
  • EAP LatinA
    Regional Account Executive (Optum, UnitedHealth Group)
    EAP LatinA
    Jul 2015 - Aug 2016 (1 year 2 months)
    - Coordinate on site talks with professionals for client companies (in topics of wellbeing, finances, professional growth, etc.).
    - Plan internal communication campaigns about EAP services.
    - Prepare reports of use and link to the administrative department.
    Accounts: Deutsche Bank, McGrawHill, Optum Brasil and P & G. Main project: plan and coordinate internal communication, psychological sessions and talks for the entire process of final closure of Deutsche Bank in Argentina, Chile, Mexico, Peru and Uruguay.
    - Coordinate webinars.
    - Coordinate psychological assistance on site (in situations of organizational crisis).
    - Supervise logistics for assistance in emergency situations (natural disasters, accidents at
  • Hyatt Hotels Corporation
    Customer Service Specialist
    Hyatt Hotels Corporation
    Mar 2014 - Apr 2015 (1 year 2 months)
Education verified_user 0% verified
  • Universidad Nacional de las Artes
    Bachelor of Arts
    Universidad Nacional de las Artes
    Jan 2017 - Jan 2022 (5 years 1 month)
  • C
    Programa de Formación en Asuntos Internacionales (Legislatura Porteña), Relaciones internacionales y asuntos exteriores
    Consejo Argentino para las Relaciones Internacionales
    Jan 2015
  • Universidad de Las Palmas de Gran Canaria
    Programa de Intercambio Internacional, Relaciones internacionales y asuntos exteriores
    Universidad de Las Palmas de Gran Canaria
    Jan 2013 - Jan 2014 (1 year 1 month)
  • E
    Licenciatura, Relaciones Internacionales y Periodismo
    Engineering department of Universidad de Palermo.
    Jan 2010 - Jan 2014 (4 years 1 month)
  • L
    Bachiller en Literatura
    Lycée Boissy d'anglas
    Jan 2008 - Jan 2009 (1 year 1 month)