Wendy Valentina Lindarte Salazar Marketing and International Business |

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Especialista en marketing

MarkTECNO

Feb 2026 - Current (8 months)

Marketing Automation Specialist

Cultura Interactiva

Jan 2026 - Current (9 months)

-Design, implement, and optimize automation workflows for lead generation, nurturing, and conversion across the full funnel. -Configure and manage marketing automation and CRM tools (email, WhatsApp, SMS, bots, and integrations). -Build and maintain personalized customer journeys based on user behavior, segmentation, and events.

Creative strategist

Freelancer

Apr 2025 - Current (1 year 6 months)

Featured Projects: SaaS Technology (B2B): Designed communication strategies and optimized AI-powered virtual agents, improving customer experience and retention rates. Sports & Entertainment: Led the creation of children’s editorial products and digital campaigns to boost engagement within an international sports community. Financial Education: Developed performance campaigns and content focused on lead acquisition, increasing conversion rates through creative angles. Professional Services: Built digital identity and brand awareness campaigns for consulting firms and specialized service companies.

Head of growth

Rocketfy

Oct 2023 - Apr 2025 (1 year 7 months)

Strategic Leadership: - Orchestrating comprehensive growth strategies for products and services. Deep Analysis: - Assessing and thoroughly understanding existing growth models. Continuous Innovation: - Driving constant experimentation to discover unexplored opportunities. Results Optimization: - Analyzing and enhancing outcomes through iteration and continuous refinement. User Experience Expansion: - Developing and enhancing the user experience to boost retention and acquisition. Acquisition Strategy Development: - Designing and implementing effective tactics for acquiring new users. Scalability: - Developing scalable systems and processes to ensure consistent growth.

Directora de marketing y crecimiento

Rocketfy

Oct 2023 - Apr 2025 (1 year 7 months)

Country Manager Perú

Rocketfy

May 2023 - Oct 2023 (6 months)

-Apertura y direccionamiento de Rocketfy en Perú.
-Control y supervisión del país en las diferentes áreas: Crecimiento,financiera, comercial, humana y logística
-Entendimiento e investigación de un nuevo mercado.

Head of retention

Rocketfy

May 2022 - Jun 2023 (1 year 2 months)

Implement strategies to increase user loyalty, aiming for consistent growth. Reduce user abandonment rate by identifying pain points and improvement opportunities in a timely manner. Analytical management of CRM for the development of omnichannel strategies. Data compilation in systems such as Amazon Web Services and HubSpot for decision-making.

Líder de retención

Rocketfy

Mar 2022 - May 2023 (1 year 3 months)

-Creación, implementación y ejecución de estrategías para el incrementodel DAU y MAU en la compañia.
-Pensamiento con enfoque growth para el alcance de los objetivos de laempresa.

Key Account Manager

Rocketfy

Mar 2022 - Jun 2022 (4 months)

-Creation of massive strategies to re-attract inactive userss on the platform -Automation of processes to optimize relationships with users, focused on customer segmentation and differentiation. -Strengthen the relationship between users and their experience. -Creation of campaigns through own channels to improve the positioning of the brand in current customers.

Trafficker Digital

UM Worldwide

Feb 2022 - Mar 2022 (2 months)

Monitoring J&J advertising accounts in Colombia, Peru, Ecuador, Panama, and Costa Rica for data collection and analysis. Data collection on platforms such as Google Analytics, Google Analytics 360, and Facebook Ads. Presentation and reporting of results.

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Trafficker para Johnson & Johnson

2022Universal Mccann sevicios de medios ltda

Feb 2022 - Mar 2022 (2 months)

ltda-Ordenación, implementción e identificación de resultados de campañasSEM por Google, Facebook y Youtube, para Johnson's Baby. En Colombia,Ecuador, Peru, Mexico, Panama y Costa Rica.-Creación de reportes para tener un control de los resultados obtenidosquincenales y mensuales. Identificando diferentes KPI's.

Internships Omnichanel Marketing

Cencosud

Feb 2021 - Aug 2021 (7 months)

- Manage of VTEX for catalog, approve and modific products for the Jumbo and Metro's ecommerce pages. -Identify results of SEM campaigns for others company in Cencosud's ecommerce pages through Google Analytics -Use Photoshop to edit and resize new images. -Seek growth in sales through SEO. -Generate sales report every month.

Practicante Omnicanal Marketing

Fondo de Empleados de Cencosud Colombia

Feb 2021 - Aug 2021 (7 months)

- -Manejo de la plataforma VTEX para la catalogación de productos en plataformas E-commerce.
-Identificar resultados SEM en las plataformas de la empresa, por
parte de terceros.
Cencosud Colombia S.A.

-Manejo de la plataforma VTEX para la catalogación de productos en plataformas E-commerce.
-Identificar resultados SEM en las plataformas de la empresa, por parte de terceros.
-Buscar un crecimiento en ventas por medio de la estrategia SEO por medio de las plataformas virtuales.
-Generación de reportes de ventas

Wendy Valentina Lindarte Salazar

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Wendy Valentina Lindarte Salazar

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