Walter Raymundo Gutiérrez Omedè Growth & E-commerce Manager at CBDbies

Lifecycle Marketing Manager

Kajae

Oct 2024 - Current (1 year 9 months)

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Growth & E-commerce Manager

CBDbies

Oct 2020 - Aug 2023 (2 years 11 months)

- Redesigned and rebuilt CBDbies.com frontend, significantly enhancing the user experience of the online store and establishing a foundation for ongoing optimizations. - Migrated and optimized backend operations to streamline logistics, ensuring alignment with customer experience goals. - Laid the groundwork for continuous testing of marketing tactics, utilizing data analysis to inform strategies. - Employed Figma to prototype landing pages for the online store, which facilitated effective collaboration and improved the design process, ultimately contributing to a more engaging user interface. - Leveraged growth strategies and digital marketing techniques to drive customer engagement and retention, while managing projects and leading te

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Performance Marketing Manager and E-commerce Manager

Nebia

Nov 2018 - Oct 2020 (2 years)

- Optimized the performance marketing strategy to improve sales through multiple paid channels while effectively managing the e-commerce business operations. - Enhanced the website experience to align with the brand's identity, ensuring a seamless user experience through informative content and a streamlined purchase funnel. - Implemented growth frameworks for collaborative marketing efforts, allowing for continuous learning and iteration. Additionally, utilized Figma to prototype landing pages, enabling us to test changes to the online store and further refine our user experience. This integration of design tools supported our commitment to data-driven decision-making and enhanced our overall marketing effectiveness.

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Growth Hacker

ByPrice.com

Jan 2017 - Dec 2018 (2 years)

- Built the B2C process along with the developers so we could offer a price comparison website for consumers. - Implemented an SEO strategy that became the main driver of traffic to the website and pillar for customer acquisition on B2C. - Developed new business for the company in the B2B front by participating in pitches and proposals to work with brands and retailers.

Growth Hacker

Konfío

Mar 2016 - Jan 2017 (11 months)

- Implemented the base marketing and growth strategies for the marketing team. - Redesigned the website experience along with third-party agencies and user testing. - Improved the KYC process along with the data team to reduce churn by 80% in the ap plication process.

UX & Analytics Consultant

Multiplica

Jun 2015 - Mar 2016 (10 months)

- Consulted for multiple major brands in UX and Web Analytics to optimize their web properties. - Developed new business for the agency by crafting pitches based on specific objectives, data and research. - Managed and cultivated relationships with multiple third-party vendors for our marketing technology stack, ensuring seamless integration of tools and maximizing the value delivered to clients through optimized software ecosystems.

Growth Hacker

Frogtek

Mar 2014 - Mar 2015 (1 year 1 month)

• Crafted and executed the comprehensive marketing strategy for the company's main product, Tiendatek. • Optimized user interview processes to gain deeper insights into our target market, leveraging data analysis and UX/UI analysis to drive product improvements. • Orchestrated high-impact growth initiatives, including A/B testing and conversion tracking, to refine user acquisition funnels. • Executed multi-channel campaigns across Meta Ads and paid media, while utilizing SEM and digital marketing strategies to scale reach and brand presence. • Managed the end-to-end lifecycle of our marketing technology stack, including vendor management, to ensure optimal tool performance and cost-efficiency. • Applied advanced analytics and Google Sheets

Walter Raymundo Gutiérrez Omedè

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