Information Systems Engineer and Analyst with over 11 years of experience collaborating with Institutions, Companies, and Startups across various verticals (Education, Retail, Finance, Accounting, and Billing) on infrastructure projects and with Data teams.
I'm constantly training and learning about cloud technologies such as AWS and Google applied to data analysis and visualization.
Currently, I'm responsible for measuring the actions of different marketing teams by collecting data using platforms like GA4, Amplitude, and HubSpot to model attribution and detect the actions driven in each acquisition channel that contribute most to growth.
Additionally, I'm responsible for implementing conversion goals and audiences on platforms such as Google Ads, TikTok Ads, META/Facebook Ads, Bing Ads, and LinkedIn Ads.
In Product teams, I support understanding user behavior through the configuration and collection of events, the creation of dashboards and heatmaps in tools like Amplitude, Heatmap, and Clarity.
One of the phrases that best represents me is: 'if we can't measure it, we can't improve it.'
In web analytics, I'm a passionate user of Google Analytics 4 and provide training on the use of the tool to teams and participate in the definition of UTMs so that nothing is left out of our attribution model.
My preferred visualization tools are Looker, Tableau, and AWS QS.
In my daily work, I use tools such as Google Tag Manager, Segment, and Amplitude's CDP for the interconnection of the business with analytical and measurement tools.
At the team level, I lead several analysts and processes. I am very outgoing and enjoy making others shine and deliver their maximum potential in projects and tasks. If they always take away something new and that helps in their professional/personal growth, I consider that my work was done successfully.
