W

Wally Glenn

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California, United States

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work
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Résumé

Jobs verified_user 0% verified
  • T
    Marketing Specialist II
    Turbo Tax (Intuit)
    Oct 2024 - Jun 2025 (9 months)
    • Spearheaded the delivery of Critical Notices to 2024 Turbo Tax customers via Braze, utilizing email, in-app notifications, and SMS messages. • Nearly 1,000 campaigns were sent, resulting in 560 billion messages. • Utilize AI tools from Braze to better focus messages to customers. • Build and troubleshoot email templates and modules for Braze. QA all materials to ensure proper performance in a variety of email clients and dark mode. • Leverage Braze AI-powered tools to strategically analyze and optimize customer messaging for enhanced targeting. • Drove cross-functional team efforts that directly aligned marketing strategies with overall business objectives, resulting in tangible improvements in project outcomes.
  • Empower Pharmacy
    Digital Marketing Developer
    Empower Pharmacy
    Apr 2023 - Dec 2023 (9 months)
    • Executed a comprehensive Pardot integration strategy to optimize sales outreach to patients, doctors, and pharmacists, resulting in an increase in patient engagement and 20% growth in new doctor leads. • Developed complex, highly dynamic email campaigns by leveraging AMPScript conditional logic, demonstrating initiative and creative problem-solving. • Successfully oversaw multiple simultaneous email campaigns by managing platforms (Salesforce Marketing Cloud, Pardot) and executing processes including scripting, landing page creation, form development, testing, deployment, and metrics reporting. • Conduct a comprehensive quality assurance review of all emails using Litmus, verifying the accuracy of images and content details. • Revise
  • Samsung Electronics
    Digital Marketing Specialist
    Samsung Electronics
    Jun 2022 - Mar 2023 (10 months)
    • Managed multiple simultaneous email campaigns in Adobe Campaign. HTML coding, scripting, testing, deployment, and metrics reporting. • Worked strategically with content and marketing teams to drive usability and brand adherence. • Facilitated smooth handoffs between design, development, and deployment stages by maintaining clear documentation. • Conducted comprehensive Litmus testing of all emails and meticulously verified text and images for accuracy. • Increased user engagement with visually appealing, interactive email templates.
  • US Department of Education
    Email Developer
    US Department of Education
    Jun 2020 - May 2021 (1 year)
    • Developed and validated email templates for HTML emails in Adobe Campaign, ensuring all designs were responsive and 508-compliant. • Led and collaborated with cross-functional teams to manage multiple projects simultaneously, consistently meeting tight deadlines. • Set clear goals for project milestones, keeping development efforts on track toward timely completion dates with desired outcomes achieved across releases. • Discussed issues with team members to provide resolution and apply best practices. • Utilized Adobe Illustrator CC to convert graphics from .ai format to .png or jpg, enhancing the visual appeal of email campaigns and ensuring compatibility across various email clients.
  • Apple
    Senior Marketing Developer
    Apple
    May 2019 - May 2020 (1 year 1 month)
    • Developed and tested emails for Apple's global marketing efforts, including iPhone sales and credit card promotions, ensuring high-quality content delivery. • Deployed emails were created in different languages to effectively reach an audience of 1 billion people. • Defined and managed project milestones using structured project management methodologies, ensuring on-time delivery and consistent achievement of targeted outcomes across releases. • Collaborated proactively with team members to identify and resolve complex issues, implementing best practices to drive effective solutions. • Authored code fixes and enhancements for inclusion in future code releases and patches, contributing to the overall software development lifecycle. • Condu
  • Albertsons Companies
    Senior Marketing Specialist
    Albertsons Companies
    Jun 2018 - May 2019 (1 year)
    • Collaborated with content and marketing teams to enhance usability and ensure brand consistency within Salesforce Marketing Cloud.
    • Built 508-compliant email templates using HTML, CSS, and AMPscript to boost engagement.
    • Enhanced email campaign performance by implementing responsive design and advanced personalization techniques.
    • Increased user engagement with visually appealing and interactive email templates.
    • Ensured consistent branding across all email communications by adhering to style guidelines.
    • Conducted thorough testing of emails with Litmus for deliverability and subjected them to comprehensive quality assurance evaluations for both text and images.
    • Utilized Adobe Illustrator
  • D
    Senior Email Developer
    Delta Dental Insurance
    Jun 2016 - May 2018 (2 years)
    • Collaborated with content and marketing teams to enhance usability and ensure brand consistency by leveraging Adobe Campaign.
    • Developed and maintained a comprehensive library of reusable email components, streamlining the development process.
    • Collaborated with copywriters to craft engaging subject lines that increase open rates consistently over time.
    • Tested all email campaigns with Litmus and conducted thorough QA checks for content accuracy.
    • Improved overall subscriber experience with mobile-friendly designs and accessible content for users with disabilities.
    • Utilized Adobe Illustrator CC to convert graphics from .ai format to .png or jpg, ensuring high-quality visuals were integrated into e
  • S
    Digital Marketing Manager
    San Francisco Comedy Competition
    Jan 2008 - Current (18 years 9 months)
    • Developed and executed digital marketing strategies that doubled brand visibility.
    • Analyzed campaign performance data to refine targeting strategies and achieved a 40% improvement in key data metrics.
    • Implemented website SEO strategy resulting in a 127% increase in organic traffic and a 73% rise in event attendance, enabling us to sell out shows faster than ever before.
    • Directed all phases of email development, leading to a 61% open rate and a 7-9% click-through rate for ticket sales.
    • Utilized Google Analytics and other tools to measure the success of website initiatives.
    • Created and edited images with Adobe Photoshop using AI and other enhancement tools to produce email images, event ads, and marke