W

Wagesh Naidu

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Maharashtra, India

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Résumé


Jobs verified_user 0% verified
  • Y
    Performance Marketing Manager
    Yugen Consulting
    Jan 2023 - Jan 2024 (1 year 1 month)
    Developed 12+ e-commerce brands with targeted PPC and performance marketing strategies.Scaled an FMCG brand from ₹1.5L to ₹15L/month in revenue in just 9 months through ad optimization.Improved ROAS from 1.5 to 3 for a healthcare product within 6 months on a 10L/month budget.Filled 3 hostels (250 seats) in Pune in 4 months using Google & Meta Ads, achieving occupancy with a limited 2L budget and no TOF campaigns.
  • H
    Digital Marketing Specialist
    Healthcare Marketing Agency (HMA)
    Jan 2022 - Jan 2023 (1 year 1 month)
    Managed 12+ clients across Healthcare, E-commerce & EdTech, increasing lead generation and sales through data-backed advertising.Boosted CTR from 3% to 8% and increased monthly leads from 50 to 250 while managing budgets of 3000-15,000 AED/month.Doubled lead volume (30 to 60 per week) and increased website traffic by 50% with optimized Facebook Ads & remarketing.Implemented WhatsApp API strategies for customer engagement, improving response rates & conversions.
  • IPG Media Brands
    Senior Performance Marketer
    IPG Media Brands
    Jun 2019 - Current (7 years 5 months)
    Managed large-scale performance marketing campaigns across Australia, New Zealand, and the USA, optimizing multi-million-dollar budgets.Boosted ROAS from 10 to 14 for three brands through strategic bidding, audience refinement, and creative testing.Certified in Meta Buying & Planning, leveraging deep platform insights to drive cost-efficient conversions.Built cross-platform marketing funnels, integrating Meta, Google, and LinkedIn Ads for full-funnel user acquisition & retention.
  • A
    Digital Marketing Executive
    Absolute Market Insights
    Jan 2019 - Jan 2021 (2 years 1 month)
    Led organic lead generation, scaling from 7-10 to 35+ leads/month in the CMFE sector through SEO & content strategies.Developed multilingual marketing content (30-35 reports), translating and publishing reports in German, Japanese, and Korean.
Education verified_user 0% verified
  • C
    B.Tech in Metallurgy
    College of Engineering Pune (COEP), Pune
    Jan 2018
    57%
  • G
    Diploma in Metallurgy
    Government Polytechnic, Nagpur
    Jan 2015
    90%
  • M
    Higher Secondary School (12th)
    Maharashtra State Board, Nagpur
    Jan 2012
    67%
  • M
    Secondary School (10th)
    Maharashtra State Board, Nagpur
    Jan 2010
    89%