W

Wafa Bashir

About

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Islamabad, Islamabad Capital Territory, Pakistan

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Résumé

Jobs verified_user 0% verified
  • TFC Marketing
    Account Coordinator
    TFC Marketing
    Mar 2024 - Current (2 years 4 months)
    Conversion Rate Optimization (CRO): Led CRO initiatives for e-commerce clients on Shopify, implementing data-driven changes to enhance sales funnels and user experience.Email Marketing & Automation: Executed email marketing campaigns and automated flows, Audience segmentation using Klaviyo, contributing to lead nurturing and customer retention.Site Testing: Conducted rigorous A/B testing on website elements and landing pages to validate design choices and maximize conversion rates.Digital Assets: Leveraged AI tools to create high-quality, on-brand website banners and visual assets, optimizing the creative workflow.Engagement Strategy: Managed and scheduled push notification campaigns to increase repeat visits and customer engagement & reven
  • D
    E-commerce & Digital Marketing Executive
    Discretelogix
    Jan 2024 - Feb 2025 (1 year 2 months)
    E-commerce Management: Managed three Shopify stores, overseeing inventory, pricing strategy, and product optimization to directly drive conversions.SEO & Content Strategy: Created and published SEO-optimized blog content for apparel and digital product websites, successfully driving organic traffic and engagement.Social Media: Managed content calendars and scheduled posts across Instagram, Facebook, and Pinterest.Performance Analysis: Tracked and analyzed content performance metrics to adapt and maximize engagement strategies.
  • E
    Email Marketing Specialist
    EngageSwitch
    Jan 2023 - Dec 2023 (1 year)
    Lead Generation: Built lead research and sequence campaigns using Apollo.io, generating qualified leads through highly targeted industry lists.Campaign Optimization: Optimized lead lists and campaigns using Instantly, contributing to increased inbox deliverability and reply rates.Automation: Developed and scheduled automated flows via Klaviyo to enhance customer retention and lifecycle marketing.Testing: Conducted A/B testing for subject lines and content, resulting in improved open and click-through rates.
Education verified_user 0% verified
  • National University of Modern Languages (NUML)
    Media and Communication Studies
    National University of Modern Languages (NUML)
    Sep 2018 - Jan 2025 (6 years 5 months)