Valentina Yibirin Marketing Manager

B

Creative & Marketing Director

Blubarque S.A.S

Jun 2017 - Jun 2022 (5 years 1 month)

Swimwear mens brand • Developed and executed integrated online and offline marketing campaigns, increasing overall sales by 20% year-over-year • Built and positioned the brand identity, improving brand recognition and customer engagement by 30% across digital channels • Managed supplier relationships and negotiated production processes, reducing production costs by 15% while maintaining product quality • Conducted trend research and market analysis to guide product development, contributing to 20% increase in product sell-through rate • Led content strategy and production, boosting social media engagement by 10% and growing audience base consistently

Fashion Designer Instructor

LCI College

Jan 2013 - Aug 2014 (1 year 8 months)

Fashion Design Collage • Taught courses in Fashion Design and Contemporary Fashion • Developed curriculum and guided students in creative and technical processes

M

Marketing Manager

Motocosta

Aug 2012 - Current (13 years 11 months)

Renault Car dealership • Developed and executed a marketing plan reallocating budget to 70% digital and 30% offline, improving campaign efficiency • Increased Instagram followers by 20% through customer-centric content strategies • Maintained lead conversion rates at or above national benchmark (7%) • Led the development of the company’s website, implementing automated forms and messaging workflows • Increased website traffic by 20% through SEO and digital campaigns • Designed and executed lead generation and nurturing strategies across the customer journey • Created content strategies aligned with sales goals, improving engagement and showroom traffic

P

Creative Assistant

Paola Dangond

Jan 2010 - Apr 2014 (4 years 4 months)

Exotic Luxury Handbags • Assisted in design and production workflows, contributing to the timely delivery of collections and improving production efficiency by 15% • Supported photoshoots, catalog creation, and visual content development, helping increase brand visibility and supporting 20% growth in client engagement • Coordinated supplier communication and production logistics, ensuring 95% on-time delivery of materials and finished products • Participated in international exhibitions, including New York Circuit, contributing to brand exposure and new business opportunities • Supported cross-functional teams in daily operations, improving workflow organization and reducing production delays

Valentina Yibirin

About

Detail

Timeline

Résumé