V

Viviana Velasco

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Senior Paid Media Manager en WorkReduce
Bogotá, Bogota, Colombia

Contact Viviana regarding: 
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Full-time jobs
Starting at USD4.5k/month
Flexible work
Starting at USD30/hour

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Résumé


Jobs verified_user 0% verified
  • T
    Global Paid Media Manager
    TOPTIER TRADER
    Jul 2024 - Current (2 years 1 month)
    Develop and implement global growth and paid media strategies aligned with overall marketing objectives. Conduct market research to identify opportunities in diverse regions. Oversee the planning, execution, and optimization of paid media campaigns across platforms such as Google Ads, Bing, Meta, TikTok, and LinkedIn. Monitor and analyze campaign performance metrics to derive actionable insights. Conduct A/B testing to refine messaging and targeting strategies. Collaborate with other marketing teams (e.g., SEO, content, email) to ensure cohesive messaging across all channels. Leverage inbound marketing strategies to complement paid efforts. Leverage marketing automation tools and analytics platforms for campaign management and reporting. Le
  • R
    Paid Search Lead
    RAB2B RABINOVICI + ASSOCIATES
    Aug 2023 - Jul 2024 (1 year)
    Manage, coordinate, and oversee a team of 9 Search Planners providing strategic support. Develop and implement comprehensive digital marketing strategies across Paid Search channels. Continuously monitor and evaluate campaign effectiveness, tracking key KPIs against objectives. Collaborate with the Data and Analytics team to establish reporting models meeting client needs and business objectives. Manage annual budgets for various media strategies across channels, ensuring alignment with crucial account objectives. Proficient in planning, implementing, and reporting on various platforms, including Google, Bing, YouTube, GA4, Hyros, Looker, and Power BI.
  • WorkReduce
    Paid search manager
    WorkReduce
    Sep 2022 - Jun 2023 (10 months)
    - Gestioné con éxito presupuestos de +1MM de dólares, sin generar infrautlización de recursos o exceso de gastos, a través de 4 cuentas y más de 70 campañas por mes, durante el Q4 del 2022. - Disminuí el Costo por Click de un cliente del sector de cardiología en un 35%, lo que llevó a una disminución en el Costo por Adquisición de Compra del 42%, invirtiendo mayor presupuesto demografías con mejor ROAs. - Liderar el desarrollo e implementación de campañas publicitarias en motores de búsqueda para clientes de la industria Farmacéutica.
  • P
    Senior Paid Search Manager
    PUBLICIS GROUP (WORKREDUCE)
    Sep 2022 - Aug 2023 (1 year)
    Mentored and managed a team of 4 Search Planners. Provide proactive management and coaching of Search Planners supporting accounts by communicating task execution, timeline requirements, and strategic guidance Day-to-day management of paid search accounts: budget pacing, optimizations. Conducted keyword research and competitive/market analyses. Utilized AdWords, Bing Ads, and Google Analytics for account management and analysis. Monitor and evaluate analytics to develop and recommend or expand upon SEM strategies. Develop and execute SEM strategies in coordination with client goals Actively monitor and share industry news, online marketing trends, industry tools, and internal cross-team key learnings.
  • Gelt
    Senior user acquisition manager colombia
    Gelt
    Sep 2021 - Sep 2022 (1 year 1 month)
    - Conseguí llevar Gelt de 0 a 60.000 registros con estrategias de growth marketing durante los 3 meses de lanzamiento de la App. - Reduje el CPI en un 80% en Colombia en dos meses, a través de una estrategia de publicidad digital apalancada por UGC User Generated Content. - Diseñar e implementar la estrategia de marketing digital para la adquisición de usuarios de la app en Colombia.
  • G
    Senior User Acquisition Manager
    GELT APP COLOMBIA
    Sep 2021 - Sep 2022 (1 year 1 month)
    Led performance and growth strategy, actions, and ad networks channels. Design and monitor growth and trading strategies to achieve KPIs for clients in the FMCG sector. Creative direction for TikTok, Instagram & Facebook ad hoc video content; managing influencer's content workflow. Create an infrastructure of data reporting, processes of communication, and implementation of new tools: Appsflyer, Google Data Studio, Supermetrics, and Metabase. Product Marketing Owner: launching constantly, testing, and improving new features and UI/UX key points. Achievements: 60,000 organic registrations in the launch stage of the App. Maintain the lowest CPR in the region sustained for five months. Average CPR Global Gelt € 1.10, CPR Colombia €0.05 Reduce
  • D
    Digital project manager inter-american development bank
    Deeploy
    Dec 2020 - Sep 2021 (10 months)
    - Lideré con éxito la ejecución de operaciones de marketing digital de la primera Reunión anual de las Asambleas de Gobernadores desarrollada por el BID en formato 100% debido a la pandemia. - Reduje el coste por inscripción (CPI) al evento en un 60% manteniendo las tasas de asistencia. - Liderar el equipo de operaciones de marketing digital y performance del Banco Interamericano de Desarrollo.
  • I
    Digital Project Manager
    INTER-AMERICAN DEVELOPMENT BANK (DEEPLOY)
    Dec 2020 - Sep 2021 (10 months)
    Led the digital marketing operations team for the Inter-American Development Bank. Led the execution and optimization of performance campaigns, email marketing, and social media in America, Europe, and Asia. Management of a monthly budget of US$200,000 in Ads: Meta, Google Ads, programmatic, LinkedIn and X. Led the CRM and automation team, to generate revenue and MQLs. Led the planning and scheduling process of organic content. Reduce the cost per event registration by 60% while maintaining attendance rates. Maintain an email marketing open rate above 40% for two months, generating and increase of 15% MQLs QoQ.
  • P
    Digital marketing manager
    PRAC
    Sep 2019 - Dec 2020 (1 year 4 months)
    - Reduje el IPC de una App canadiense en un 68% en dos meses. - Logré un ROAS del 8.500% en el segmento de viviendas de lujo en Colombia en 7 meses. - Logré un aumento del 221% en las ventas de e-commerce de belleza en 4 meses.
  • P
    Digital Marketing Manager
    PRAC
    Sep 2019 - Dec 2020 (1 year 4 months)
    Led a 4-member team in executing and prioritizing campaigns. Create, manage and optimize performance-focused campaigns in Google Search, YouTube, Display, Meta, X, and LinkedIn Ads Platforms, for industries like real estate, fitness, and entertainment, among others. Provide reports, data analysis, insights, and improvement proposals for all the client's accounts. Co-create infrastructure of data, processes of communication, design, reporting, and implementation of new tools. Decreased CPI Canadian by 68% in Achieve a ROAS of 8,500% in the in Colombia in 7 Achieve a 221% increase in of in 4 months.
  • Norte Digital LATAM
    Digital account manager
    Norte Digital LATAM
    Jul 2018 - Aug 2019 (1 year 2 months)
    - Cerré negociaciones con la constructora #1 de Colombia en 2018. - Disminuí del CPL de leads cualificados en un 60% para una empresa de educación vertical, lo que llevó a un aumento de las ventas y la posterior apertura de una nueva sucursal en otra ciudad. - Diseñar estrategias y campañas de marketing digital, para la cartera de clientes asignada, teniendo en cuenta las necesidades específicas y los KPI's de las marcas.
  • Norte Digital LATAM
    Digital Account Manager
    Norte Digital LATAM
    Jul 2018 - Aug 2019 (1 year 2 months)
    Design digital marketing strategies and campaigns, for the assigned client's portfolio, taking into account their specific needs and KPI's of the brands. Manage paid acquisition to achieve Volume, Quality, and ROI goals. Buying media and optimization of campaigns on digital platforms.Design of DataStudio Dashboards.
  • Axioma Comunicaciones S.A.S
    Senior Account Executive
    Axioma Comunicaciones S.A.S
    Jul 2017 - Jul 2018 (1 year 1 month)
    Participation in the lead generation processes for the company's Food Industry channel. Preparation of proposals and comprehensive solutions tailored to the needs of customers that can generate brand positioning and/or product sales. Launch strategies and demand generation through offline and online channels.
  • A
    Senior account executive
    Axioma marketing b2b
    Jul 2017 - Jun 2018 (1 year)
    Participation in the development of the strategic sales plan for the area. Preparation of proposals and comprehensive solutions tailored to customer's needs that can generate brand positioning and/or product sales. Launch strategies and demand generation through offline and online channels.
  • Convergys
    Sales mentor
    Convergys
    Dec 2015 - May 2016 (6 months)
    Coaching and mentoring in sales, support, and customer service. Supervision, support, and management of follow-up and improvement strategies for action plans within the operation of the sales campaign.
  • Convergys
    Bilingual customer service agent
    Convergys
    May 2015 - Nov 2015 (7 months)
    Customer service and sales for United States Clients.
Education verified_user 0% verified
  • Google
    Certificación en Vídeo de Adwords
    Google
    Apr 2020 - Apr 2021 (1 year 1 month)
  • Google
    Certificación de Publicidad en Búsquedas
    Google
    Mar 2020 - Mar 2021 (1 year 1 month)
  • Universidad Sergio Arboleda
    Esp. en Gerencia de Marketing
    Universidad Sergio Arboleda
    Feb 2020 - Jul 2021 (1 year 6 months)
  • Google
    Google Analytics Individual Qualification
    Google
    Aug 2019 - Aug 2020 (1 year 1 month)
  • Universidad Sergio Arboleda
    Especialización en gerencia de marketing
    Universidad Sergio Arboleda
    Jan 2019 - Jan 2020 (1 year 1 month)
  • Universidad de Salamanca
    Marketing digital internacional
    Universidad de Salamanca
    Jan 2019
  • C
    Profesional en relaciones económicas internacionales y marketing internacional
    Colombia Universidad Autónoma del Caribe
    Jan 2013 - Jan 2017 (4 years 1 month)
  • S
    Search Advertising Certification. Google Analytics Individual Qualification. Adwords Video Certification. Certificat
  • Universidad Autónoma de Colombia
    Relaciones Internacionales
    Universidad Autónoma de Colombia
  • U
    Digital Marketing Degree
    UNIVERSIDAD DE SALAMANCA SALAMANCA
Awards verified_user 0% verified
  • Axioma Comunicaciones
    Gestora de Comunidad Senior
    Axioma Comunicaciones
    Aug 2017
    - Reconocimiento por obtener el máximo sobre cumplimiento del área en el Periodo 4 de 2017.
  • Convergys
    Mentora de entrenamientos
    Convergys
    Mar 2016
  • Convergys
    Mentora de entrenamientos
    Convergys
    Feb 2016