Unbranded Products into Marketable Brands | Earth Sack
LPU
Sep 2025 - Oct 2025 (2 months)
Conceptualized & developed 'Earth Sack' as an eco-friendly tote bag brand, from ideation to execution-
covering product strategy, brand identity creation, pricing model, packaging and visual positioning
Built a complete branding + digital marketing strategy including logo identity, value proposition, promotional
creatives & online awareness campaign, improving customer engagement and recall visibility.
Conducted market & consumer behavior research through surveys, competitor mapping and trend analysis,
enabling demand-based product design and generating ₹9000 in early-stage sales revenue