Vinícius Chacon Rodrigues

Vinícius Chacon Rodrigues

About

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🐙 Product Marketing • Top #6 AI on G2.com • Growth 0→2M Users • PMA Ambassador • Marketing Lead
Brazil

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Jobs verified_user 0% verified
  • Marketing is Dead
    Creator - Product Marketing
    Marketing is Dead
    Feb 2026 - Current (9 months)
  • WeTransact
    Marketing Lead
    WeTransact
    Feb 2026 - Current (9 months)
    Leading global growth for WeTransact — Microsoft Startup of the Year (France 2025) serving 450+ ISVs —, the go-to GTM platform for the Microsoft Marketplace.

    - Product Marketing: Orchestrating global narrative, positioning, and PLG strategies to drive adoption in the Microsoft ecosystem.

    - Demand Generation: Driving multi-channel campaigns that convert awareness into high-quality SQLs.

    - Design & Brand: Translating complex tech into human-centric storytelling that defines the global company voice.

    - Team Leadership: Building and mentoring a scalable international marketing team and operational culture.
  • Product Marketing Alliance
    Ambassador - Product Marketing
    Product Marketing Alliance
    Jun 2025 - Current (1 year 5 months)
    The Product Marketing Alliance’s mission is simple: to elevate the role of product marketing, and we did this by giving the function a voice, establishing its value in an organizational map, and ensuring PMMs worldwide have had a central hub of resources to upskill.
  • Brota Company
    Mentor & Investor
    Brota Company
    Jun 2022 - Current (4 years 5 months)
  • Vinícius Chacon Marketing
    Fractional Marketing Leader & Product Marketer
    Vinícius Chacon Marketing
    Dec 2025 - Feb 2026 (3 months)
    I partner with B2B and B2C organizations to build effective Go-to-Market (GTM) strategies, brands that resonate with customers, and scalable growth engines.

    I support:

    💎 Product Marketing Consultant → Leading GTM strategy, positioning, messaging, and market research. I bridge the gap between Sales, Product, Marketing, and CS to ensure successful product launches.

    📈 Growth Consultant → Driving revenue by optimizing acquisition channels and sales funnels, including website CRO, paid media, and CRM strategies.

    🚀 Fractional Marketing Leader → Building marketing strategy and structuring high-performance marketing teams.

    Current clients:
    - Teya (Fintech Unicorn & SMB Ecosystem, Europe
  • TESS AI
    VP of Product Marketing, Growth & Brand
    TESS AI
    Nov 2024 - Nov 2025 (1 year 1 month)
    Created by Pareto.io, Tess AI is an all-in-one AI agent platform with 2 million users, recognized as the #6 best in the world by G2 in 2024.
    • Hyper-Growth GTM: Co-led the go-to-market strategy from early planning to launch, resulting in 500k users in just six months and scaling to over 2M.
    • Global Recognition (G2 Awards): Achieved the rank of #6 best global AI software in 2024 and #1 specifically for AI Image generation, positioning the product ahead of major market competitors.
    • Brand Development (2025): Led the complete branding process of Tess as an independent brand from Pareto, developing a new futuristic visual identity, website
  • Pareto
    VP of Product Marketing, Growth & Brand
    Pareto
    Jan 2023 - Oct 2024 (1 year 10 months)
    Pareto is one of the leading Martechs in Brazil. The company built Advertising and AI SaaS solutions, and offers AI, automation, and digital marketing services.
    • Launch of Tess AI: The challenge of balancing the efforts of Pareto, a premium brand already established for B2B, with the creation of the Tess AI platform, with a mixed B2C/B2B focus.
    • Executive Leadership: Managed a high-performance team of 7, reporting directly to the CEO and participating in strategic board meetings to define company direction.
    • B2B Scaling: Focused on growing B2B clients for marketing services, scaling the company to manage $200M/year in client advertising spend.
    • Strategic Rebranding: Executed a complete rebranding project to pivot Par
  • Pareto
    Head of Marketing
    Pareto
    Jan 2021 - Jan 2023 (2 years 1 month)
    • Department Structuring & Leadership: Built the marketing department from scratch, recruiting and training a team of 5 for Product Marketing, Branding, and Growth, while reporting directly to the CEO and participating in monthly executive meetings.
    • Global Recognition (2022): Our driven growth and quality of operations resulted in Pareto being recognized as the most awarded company globally at the Google Premier Partner Awards.
    • Product Launches & Communication: Orchestrated the continuous launch and promotion of AI and Robotic Process Automation (RPA) products for marketing, including paid media optimization algorithms, revenue forecasting dashboards, and e-commerce product feed automations.
    • B2B Acquisition Campaigns: C
  • Pareto
    Senior Product Manager & Key Account Performance Marketing
    Pareto
    Oct 2018 - Dec 2020 (2 years 3 months)
    Senior Product Manager:
    • Squad Leadership: Led 2 developer squads focused on building SaaS automations for paid media campaigns.
    • Algorithm Development (Budget Manager): Directed the development of the Omnichannel Budget Manager, a core algorithm that autonomously reallocates daily budgets between campaigns to maximize Return Over Ad Spend (ROAS) based on real-time performance.
    • Marketplace Automation: Built a robotic process designed to manage thousands of marketplace offers simultaneously (creating 1 unique ad for each offer), used by large-scale clients like Groupon.
    • Award-Winning Tech: These automations were pivotal in helping the company win Google Premier Partner Awards in New York.

    Key Account & Ma
  • Pareto
    Head of Performance Marketing & Product Manager
    Pareto
    Aug 2016 - Oct 2018 (2 years 3 months)
    Head of Performance:
    • Team & Portfolio Leadership: Managed the operations department and a team of 5, overseeing PPC for over 200 companies with $12M USD/year in ad spend.
    • Key Clients: Directly responsible for major accounts including Groupon, Peixe Urbano, Stone, Hotel Urbano, Descomplica, Passei Direto, Degrau Cultural, Cultura Inglesa, Kinoplex, Universal Music, Certisign, Lista Mais, Superlógica, OLX, Voopter, BizCapital, Yenzah, XTECH, WeDoLogos, Vezpa, Toque a Campainha, Casa Tema, and Bagaggio.
    • Pareto Structure of Google Shopping: Created the Pareto Structure for Google Shopping, which brought Pareto the award at the Google Awards in 2018 in New York as one of the finalists for innovation in Google Shopping.
  • Lumière Educação
    Co-founder, Marketing Director & Marketing Teacher
    Lumière Educação
    Aug 2016 - Jul 2018 (2 years)
    Co-founded with two friends, Lumière is an EdTech focused on business education using an innovative Project-Based Learning (PBL) methodology.
    • Bestselling Udemy Course: Produced and instructed the "Complete Performance Digital Marketing" course (9-in-1), gaining over 2,000 paying students in just 7 months and becoming a featured course on the platform.
    • PBL Methodology Expert: Conducted in-depth research into Project-Based Learning (PBL) to structure highly engaging courses, accelerating students' learning curves through practical, hands-on application.
    • Course Creation & Teaching: Created and taught comprehensive digital marketing courses covering Inbound Marketing, Google Ads, Google Analytics, Social Media (Facebook/Ins
  • Pareto
    Inbound Marketing Manager
    Pareto
    Nov 2015 - Jul 2016 (9 months)
    For nine months, I was responsible for Pareto Group's Inbound Marketing strategies and execution. The Inbound Marketing program included SEO planning, Buyer Personas, Content Funnels, Email Automation, Landing Page Creation, and Outreach through channels such as Facebook Ads. Tools such as RD Station, Active Campaign, Zapier, and LeadPages were used.

    Among the content used, articles, videos, infographics, and quizzes stand out. The Inbound Marketing program directly and indirectly secured several new client contracts for Pareto Group.

    Furthermore, in June and July, I directly participated in the promotion and organization of the Pareto Summit, an event organized by Pareto at Google's São Paulo headquarters, which was a
  • Fluxo Consultoria
    Chief Marketing Officer
    Fluxo Consultoria
    Oct 2014 - Sep 2015 (1 year)
    I started and led a new digital marketing department from scratch, creating a website, landing pages, paid media (Google AdGrants), CRM (Digital Results), emails, SEO, inbound marketing, and a blog.

    This accelerated Fluxo's growth, achieving unprecedented results, with +30% YoY in signed contracts and +20% YoY in revenue. The actions implemented allowed Fluxo to maintain this accelerated growth for several consecutive years, making it the largest Junior Enterprise in Brazil.

    I also participated in the creation of the Caveira Manifesto, aimed at strengthening the organizational culture (which remains the foundation of Fluxo's culture 10 years after its creation), and won third place in the EJ High Impact Award, organize
  • Fluxo Consultoria
    Engineering Project Manager & Head of Client Prospecting
    Fluxo Consultoria
    Jul 2013 - Sep 2014 (1 year 3 months)
    I managed civil engineering and architecture projects (architectural plans, photovoltaic panels, and electronic models). In marketing, I created and led the client prospecting department (email, in-person, and telephone), bringing several projects from different engineering disciplines to Fluxo.
  • Gilson Antunes D Animation
    2D/3D Architect Designer
    Gilson Antunes D Animation
    Jan 2005 - Jan 2013 (8 years 1 month)
    As a teenager (from 12 to 20 years), I had the opportunity to work as a designer at my father's company, Gilson Antunes, creating architectural visualizations, including floor plans and 3D models for residential, commercial, and educational projects. Utilized Photoshop and Corel Draw for 2D "humanized" floor plans and 3ds Max and Lumion for 3D modeling and rendering.
Education verified_user 0% verified
  • Startup School Online
    Y Combinator - Startup
    Startup School Online
    Jan 2021
    Y Combinator course focused on creating and developing startups. It has themes such as growth, sales, product, culture, fundraising and strategy. Speakers include YC co-founder Paul Graham, YC CEO and partner Michael Seibel, as well as other YC partners such as Adora Cheung, Kat Manalac, Eric Migicovsky, Jared Friedman, Harj Taggar and Kevin Hale.

    Y Combinator is a startup accelerator that invests in a wide range of startups twice a year. YC's portfolio includes companies such as Airbnb, Dropbox, Zapier, Rappi, Coinbase, and Stripe.
  • Polytechnic School of UFRJ
    Bachelor of Engineering - BE, Production Engineering (~ Industrial Engineering)
    Polytechnic School of UFRJ
    Jan 2017 - Jan 2021 (4 years 1 month)
    The Polytechnic School of the Federal University of Rio de Janeiro (UFRJ) is one of the top 3 engineering schools in Brazil.

    The Production Engineering program (equivalent to Industrial Engineering) at the UFRJ enables graduates to work in the planning, design, implementation, evaluation, and control of production systems, drawing on specialized knowledge of mathematical, physical, and social sciences, combined with the principles and methods of analysis and design, seeking to harmoniously integrate people, machines, equipment, and the environment.

    The curriculum covers the areas of Production Management, Economics and Economic Engineering, Quantitative Methods, Information Technology and Industrial Automation, Basic T
  • I
    MBA Jr. (~ 180-hour Mini MBA, Business Administration and Management
    IEG Institute of Engineering and Management
    Jan 2014 - Jan 2015 (1 year 1 month)
    The IEG Jr. MBA (equivalent to a 180-hour Mini MBA for university students) aims to teach fundamental topics for business management.

    It has 15 modules totaling 180 hours, spread over 10 months. The topics covered are:

    - Logistics and Operations Strategy
    - Project Management
    - Process and Quality Management
    - Cost Management
    - Data Analysis Applied to Business Management
    - Finance Applied to Business Management
    - Marketing and Branding
    - Sector Panel: Oil and Gas
    - Negotiation and Decision Making
    - Entrepreneurship
    - Career Management
  • Federal University of Rio de Janeiro
    Engineer’s Degree, Civil Engineering
    Federal University of Rio de Janeiro
    Jan 2013 - Jan 2015 (2 years 1 month)
  • Universidade Estadual Paulista Júlio de Mesquita Filho
    Engineer’s Degree, Civil Engineering
    Universidade Estadual Paulista Júlio de Mesquita Filho
    Jan 2012 - Jan 2013 (1 year 1 month)
Projects (professional or personal) verified_user 0% verified
    Awards verified_user 0% verified
    • R
      2nd place - Excellence in Management Award 2014
      RioJunior Federation of Junior Enterprises of the State of Rio de Janeiro
      The Excellence in Management Award aims to evaluate how Junior Companies care about the quality of their management, and with the latent concern of synchronizing efforts and actions spent throughout the year, the indicators in this category are based on the Brasil Júnior Excellence in Management Program and take into account the execution of the company's strategy, hours of training and qualification of its members and the financial sustainability of the organization.
    • R
      Pitches Battle Winner - Collaborative Case - EFEJ 2015
      RioJunior Federation of Junior Enterprises of the State of Rio de Janeiro
      The Collaborative Pitch Battle Award at the 2015 Fluminense Junior Enterprise Meeting aims to select the best collaborative case study among Rio de Janeiro's Junior Enterprises. Fluxo won the Best Pitch award after Vinícius Chacon presented the results they achieved after building and executing a digital marketing strategy with partners like Google (AdGrants) and mentors from Resultados Digitais.
    • R
      1st place - Customer Focus Award 2014
      RioJunior Federation of Junior Enterprises of the State of Rio de Janeiro
      The Customer Focus Award aims to evaluate how Junior Enterprises perform in their core business, which, in the case of a company, translates into delivering excellent projects, and the quality of their customer engagement throughout the project implementation stages. The Award takes into account a set of indicators such as negotiation effectiveness, customer satisfaction index, and customer loyalty index.
    • R
      2nd place - Happiness at Work Award 2014
      RioJunior Federation of Junior Enterprises of the State of Rio de Janeiro
      The Happiness at Work Award aims to assess how Junior Enterprises strive to create a work environment conducive to the development of their members, through engaging practices and strategies that make the daily lives of junior entrepreneurs more enjoyable. Factors taken into account include leadership development and training, member satisfaction with the company, and practices that recognize member performance and promote quality of life.
    • B
      3rd place - National EJ Award for Highest Impact
      Brasil Júnior Brazilian Confederation of Junior Enterprises
      The High Impact EJ Award is the highest recognition of the National Junior Enterprise Movement. Its objective is to recognize the Junior Enterprises that have most distinguished themselves within the National Junior Enterprise Movement for their impact through Entrepreneurial Experience, namely those that have achieved the greatest results in the areas of Projects, Management, and Entrepreneurial Culture.
    • B
      Recognition: Management Excellence Program - 500 Point Ruler, Bronze Category
      Brasil Júnior Confederação Brasileira de Empresas Juniores
      The 2015 Management Excellence Program, developed by Brasil Júnior and based on the Management Excellence Model®, is, like the MEG®, comprised of an assessment of Junior Enterprise practices and the results achieved through them. The 500-Point Ruler - Towards Excellence, includes organizations in advanced stages that have a designed and implemented management system and routinely evaluate and improve their results and management practices.
    • R
      2nd place - Entrepreneurial Attitude Award 2014
      RioJunior Federation of Junior Enterprises of the State of Rio de Janeiro
      The Entrepreneurial Attitude Award is a category evaluated through success stories of the Junior Enterprise, throughout the year 2014, which present a relationship with Culture - aspects of the Junior Enterprise culture that helped or became a differentiator in achieving some objective or result - or with Entrepreneurship - practices or results that affirmed the entrepreneurship, the innovation of the Junior Enterprise.