Vincent Vu  new_releases

Ever stare at your Amazon dashboard and think: "I'm spending. I'm launching. But why isn't it working?"

- You have the brand
- Your product is A
- You already successfully sell outside of Amazon

But something still feels off

If that's you, I get it

Hey, I'm Vince 👋

Most people know me as one of the co-founders of Lab 916 the Amazon agency featured in Amazon's official case study, awarded Challenger of the Year, and trusted by global consumer brands to take back control of their channel

But here's the truth no one tells you about Amazon:

Growth isn't a media spend problem It's positioning + structure + relentless testing

I learned how to turn the world's most chaotic marketplace into a brand's strongest moat How to build listings that don't just convert, they compound And how to help brands stop fighting Amazon, and start owning it

Over the past few years…

- We've recovered millions in lost revenue from unauthorized resellers
- We've migrated brands out of broken Vendor Central deals into profitable Seller Central operations
- We've turned underperforming Amazon accounts into the #1 channel for global F&B, home, and beauty brands

Now, for the love of the game, I'm going to get more active on social media and just share for the hell of it.

If you're a founder or operator tired of Amazon chaos and ready to make it your strongest channel, stay for a bit.