vikas srivastava

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Email Marketing Executive

OPKE Services

Mar 2024 - Sep 2025 (1 year 7 months)

• Develop and execute targeted email campaigns tailored to different audience segments, driving engagement and conversion. • Build and manage complex marketing automation workflows using Salesforce Marketing Cloud's Automation Studio for drip campaigns, triggered sends, and lifecycle emails. • Write and edit email content ensuring brand consistency, relevance, and compliance with anti-spam laws. • Design responsive email templates leveraging HTML and CSS to optimize display across devices and email clients. • Conduct A/B tests on subject lines, content, and send times to improve open rates, CTR, and conversions. • Monitor campaign performance using tools like Tableau and Excel dashboards, providing actionable insights and optimization

Marketing Associate

Mobile Programming LLC

Aug 2023 - Mar 2024 (8 months)

• Imported high-quality leads sourced from LinkedIn Sales Navigator into CRM systems for efficient management and segmentation. • Used Lead Leaper to automate personalized email outreach directly from the CRM, streamlining communication workflows and increasing campaign response rates. • Monitored lead interactions and engagement metrics within the CRM to optimize follow-up strategies and improve conversion rates.

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Assistant Professor in Mechanical Engineering

Jan 2016 - Jan 2020 (4 years 1 month)

• Teaching undergraduate and graduate courses in mechanical engineering subjects such as thermodynamics, fluid mechanics, machine design, manufacturing, and automation. • Developing and updating curriculum and academic programs. • Supervising student projects, laboratory sessions, and research work. • Conducting original research, publishing in peer-reviewed journals, and securing research grants. • Mentoring and guiding students academically and professionally. • Engaging in departmental, college, and university service activities. • Collaborating with industry partners for research and student internships. • Staying current with advancements in mechanical engineering and incorporating new

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Physics & Mechanical Educator (Freelance/Academia)

Jan 2014 - Jan 2020 (6 years 1 month)

• Taught mechanical engineering and Physics subjects to polytechnic and B.Tech students. • Delivered lectures and practical sessions covering core mechanical engineering concepts. • Assisted students in understanding complex topics through hands-on demonstrations and problem solving.

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