V

Vijay Harkishnani

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Washington, United States

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Résumé

Jobs verified_user 0% verified
  • O
    Senior E-commerce & Ad Consultant
    OmniChannel Markets
    Sep 2025 - Current (1 year 2 months)
    Growth Strategy: Provide hands-on marketing leadership for brands across Amazon and Google Search.Google Ads & SEO: Execute end-to-end SEM campaigns, managing keyword research and technical SEO audits to drive ROAS via Google Merchant Center.Account Scaling: Manage large-scale budgets ($5M+ annual) for niche clients, focusing on data-driven insights for CAC and LTV.
  • Tinuiti
    Sr. Advertising Manager
    Tinuiti
    Jan 2024 - Aug 2025 (1 year 8 months)
    Performance Management: Managed Amazon Advertising strategy for Brother Printers and Champion Sports, generating $30M+ in annual ad revenue.Portfolio Optimization: Expertly managed 1,000+ ASINs and 10,000+ keywords, reducing TACoS by 8% through advanced audience segmentation and dayparting.Advanced Analytics: Utilized Amazon Marketing Cloud (AMC) and DSP to target cart abandoners, significantly increasing incremental ROAS.Execution: Automated bidding and pacing via Pacvue and Skai to maintain elite efficiency.
  • Horizon Media
    Sr. Advertising Strategist
    Horizon Media
    Jan 2023 - Aug 2024 (1 year 8 months)
    Account Growth: Managed Amazon Advertising for Sleep Number and a diverse retail portfolio.Competitive Strategy: Developed Sponsored Ads strategies focused on brand defense and aggressive conquesting.
  • Central Garden & Pet
    Sr. Brand Manager
    Central Garden & Pet
    Jan 2020 - Aug 2023 (3 years 8 months)
    Omnichannel Execution: Owned retail media for Nylabone, K&H across Amazon, Walmart, and Target.Revenue Impact: Delivered YOY growth for Adams (+129% / $794K) and Comfort Zone (+49% / $3.5M).Efficiency: Reduced ACoS by 7% via rigorous negative keyword harvesting and ASIN bid optimization.
  • O
    Sr. Advertising Manager
    Orca Pacific
    Jan 2017 - Aug 2020 (3 years 8 months)
    Brand Scaling: Maintained a consistent $5-$12 ROAS for Stanley and Black & Decker.Automation Pioneer: Integrated Skai and Pacvue to reduce manual workload by 30%
  • M
    Marketing & E-Commerce Manager
    McNichols
    Jan 2014 - Aug 2017 (3 years 8 months)
    Cross-Functional Management: Led SEO, Paid Search (Google Ads), and Content MarketingPortfolio Overhaul: Optimized Google and Meta Ads, reducing waste by 35% while increasing conversions by 25%.
Education verified_user 0% verified
  • A
    Amazon Ads, AMS, AMC & DSP Certified
    May 2024 - Current (2 years 6 months)
  • G
    Google Ads Certified
    May 2023 - Current (3 years 6 months)
  • Washington State University
    Bachelor of Arts
    Washington State University
    Feb 2015 - Aug 2020 (5 years 7 months)