Alejandra Ayala Marketing Manager

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Head of Digital / Director of Performance

bunji

Dec 2022 - Current (3 years 6 months)

• Lead the digital strategy for Bunji and over 25 active clients in sectors such as education, healthcare, technology, and services. • Design full-funnel campaigns for acquisition, conversion, and retention through SEO, SEM, Paid Media, email marketing, WhatsApp, and CRM automation. • Manage a multidisciplinary team of 28 people, including creatives, analysts, traffickers, designers, and developers. • Coordinate the creation of digital platforms, website development, landing pages, and automated conversion-focused flows. • Direct the automation strategy for email, SMS, and WhatsApp, integrating tools such as CRM, web forms, and tracking technologies. • Manage an annual paid media budget exceeding USD $5 million across platforms such a

Lead Generation Marketing Manager

Simetrik

Dec 2021 - Aug 2022 (9 months)

• Led the demand generation and MQL acquisition strategy in key markets such as Mexico, Brazil, Central America, and South America. • Developed prospecting processes, email marketing campaigns, and funnel automation. • Organized events and developed strategic alliances to increase brand visibility. • Managed a lead generation team of 5 and coordinated with the sales team to ensure pipeline quality in Mexico, Brazil, Central America, and South America.

Marketing Manager Colombia

Adistec

Jun 2018 - Nov 2018 (6 months)

Value-added technology distributor across Latin America. I executed marketing plans and MDF campaigns for over 25 brands, including major tech manufacturers and resellers like Microsoft, Intel, Oracle, VMware and others. Key responsibilities: • Planned and executed marketing plans and MDF campaigns with vendors such as Microsoft, Intel, VMware, Nutanix, Fortinet, and Veeam. • Coordinated training events and incentive campaigns with vendors and channel partners. • Managed marketing budgets and led the execution of promotional materials. • Implemented telemarketing strategies and ROI reporting. • Coordinated agency relationships and ensured compliance with cooperative marketing activities.

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LAC Partner Ready Communications

Nov 2017 - May 2018 (7 months)

• Led digital communications for the Latin American channel network, overseeing email marketing, newsletters, webinars, and social media initiatives. • Ensured alignment with global brand guidelines across key platforms including Partner Portal, Sales Academy, and News Flash. • Collaborated closely with regional teams to enhance brand positioning and drive engagement within the partner ecosystem.

Marketing for Enterprise Group

Latam

Nov 2015 - Nov 2017 (2 years 1 month)

• Managed and coordinated the production of success stories with end customers and channel partners across various LATAM countries. • Wrote organizational newsletters, internal content (will-to-win), and marketing communications. • Led regional projects aligned with the company's global strategy. • Oversaw vendor contracting and consolidated performance reports for internal stakeholders.

Project Manager

Latam

Apr 2014 - Nov 2015 (1 year 8 months)

• Designed demand generation campaigns based on social selling, delivering qualified leads to channel partners. • Supervised telemarketing and lead qualification teams across four regions: the Caribbean, MCA, Mexico, and Brazil. • Managed strategic alliances and effective use of MDFs with vendors such as Intel, AMD, Microsoft, and VMware. • Provided local marketing support in Colombia, ensuring alignment with regional priorities

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LATAM Marketing Support

Feb 2011 - Apr 2014 (3 years 3 months)

• Consolidated regional reports on budget usage, ROI, campaigns, and marketing development funds (MDFs). • Coordinated and supervised creative events, and media agencies to ensure execution quality. • Executed and managed the department's budget, including purchase orders and payment processing. • Presented ROI reports with both qualitative and quantitative analysis to senior management.

Marketing Coordinator LATAM

3com

Aug 2008 - May 2010 (1 year 10 months)

• Managed regional marketing and demand generation campaigns targeting clients and channels. • Trained call centers in Costa Rica and Mexico on Siebel Marketing. • Administered and segmented databases in Siebel. • Oversaw the production and approval of creative materials with regional agencies. • Conducted media monitoring and campaign performance reporting.

Marketing & Training Assistant

Digiware

Jan 2005 - Aug 2008 (3 years 8 months)

• Led awareness campaigns on information security for public and private entities. • Designed marketing materials include brochures, guides, and invitations. • Organized events, training, and corporate workshops. • Managed budgets, vendors, and promotional items. • Generated and tracked leads for training and specialized services.

Marketing Assistant

NewNet S.A

Dec 2002 - Dec 2004 (2 years 1 month)

• Designed and executed marketing and loyalty strategies for corporate clients. • Organized events and campaigns in partnership with tech vendors. • Managed media plans and POP materials. • Designed promotional assets including banners, invitations, and visuals. • Supported the initial structure of the company's marketing department.

Digital Marketing Manager

KaneCode

I structured the digital marketing department from scratch, led a team of 12, and managed acquisition, automation, and lead generation campaigns for several Venture companies. Key responsibilities: • Created and structured the internal digital marketing agency for all SALT Venture Partners companies. • Designed B2B and B2C marketing strategies focused on acquisition, brand positioning, and conversion. • Developed automation processes for digital marketing funnels across various verticals (technology, education, services). • Planned and executed paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads. • Supervised the development and launch of performance-driven websites and lead capturing landing pages. • Organized and led stra

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Full Stack Marketer & Co-founder

Gradika

Key • Designed and executed 360° marketing strategies for brands in various sectors, adapted to local and international markets. • Acted as digital trafficker, leading paid media campaigns on Meta Ads, Google Ads, and LinkedIn Ads, from audience planning to budget optimization and conversions. • Served as Social Media Manager, creating content calendars, overseeing brand narrative and visual aesthetic on social media. • Led inbound marketing strategies, including email marketing flows, educational content, and downloadable materials. • Conducted on-page and off-page SEO, blog management, and brand storytelling to strengthen organic presence. • Produced audiovisual content and directed digital events from creative scripting to technica

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Marketing Coordinator

MCA Networking

• Coordinated direct marketing activities and regional incentive campaigns for both internal and external audiences. • Developed creative concepts for campaigns targeting Multi Country Area (MCA) countries. • Provided support to sales teams in executing channel strategies and activities. • Managed relationships with channel partners and clients to strengthen communication and demand generation.

Alejandra Ayala

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