Vidhesh Negi

Associate Data Manager

Accolite Digital

Dec 2024 - Current (1 year 6 months)

• Worked on building scalable ETL pipelines to support business intelligence initiatives and deliver actionable insights for Marketing-ops squad. • Utilized Alteryx Designer and In-Database tools to build efficient, high-volume ETL workflows, reducing processing latency and supporting real-time data demands. • Leveraged Alteryx's data cleansing and transformation tools to standardize, validate, and enrich disparate marketing data sources, effectively resolving data quality challenges and enabling the generation of accurate and consistent reports that directly supported improved campaign performance analysis and ROI measurement. • Utilized Alteryx Designer to develop and test data preparation workflows, aligning with logical data model s

Senior Data Analyst

Trane Technologies

Jul 2022 - Nov 2024 (2 years 5 months)

• Worked on consolidating and analyzing data from multiple sources to uncover trends and deliver actionable insights tailored to the needs of marketing department stakeholders. • Analyzed and interpreted complex datasets from digital platforms (GA4 and CRM data) to identify key trends, user behaviors, and performance drivers, directly informing marketing strategy and campaign optimization. • Designed and implemented robust ETL processes using BigQuery and SQL to extract, cleanse, and integrate high-volume data from various sources, ensuring scalability and data integrity for comprehensive marketing insights. • Led the design and execution of A/B tests to optimize marketing campaigns, rigorously interpreting statistical results and valid

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Marketing-ops Analyst

Stratus Technologies

Jun 2021 - Jul 2022 (1 year 2 months)

• Engaged and worked with Global marketing stakeholders and ops team to more effectively achieve data requirements. Work on Relational Databases through SQL . • Deployed Adobe Analytics tracking code (JavaScript) across website pages and digital assets to capture user interactions. • Configured custom events (e.g., button clicks, form submissions) and variables (e.g., product details, user attributes) to track specific user behaviors relevant to business goals. • Delivered 2 data analytics projects with help of Python&Tableau and developed dashboards for reporting purpose . • Design, build, maintain, and enhance interactive Tableau dashboards and reports to support continuous business intelligence and performance tracking. • Worked on

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Business Analyst

Mastree

Nov 2020 - Dec 2020 (2 months)

• Engaged and worked with 2 aligned teams to more effectively achieve data analysis results. Prepared Monthly Cohorts for these teams with timely updates. • Worked on Google Analytics(Firebase) and NOSQL Database to understand how people use our IOS or android app. • Derive insights through A/B tests, funnel analysis and user segmentation- Assist in analytical ad-hoc projects aiming to spot usage and trends across the platform/app and determine causation. • To understand what data is available, where, and how to pull it together, extraction and analysis of raw data for curriculum designers.- Doing ad-hoc analysis and presenting results in a clear manner. • Building statistical models, train, test and tune them towards the optimal perfo

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Business Analyst

(DELL EMC)

Oct 2016 - Jul 2019 (2 years 10 months)

• Functional Area (Project Management)- Interacting with product stakeholders for requirements gathering like critical information by recommending product improvements based on analytical findings. Defining new metrics, techniques, and strategies to improve performance. • Own product data and worked on Amplitude to track user actions and also used Amplitude Experiment for A/b testing and recommendation purpose. • Build dashboards, perform analysis, and tell stories with data to help our internal teams make a better decision . • Developed and deployed dashboards using Tableau for the internal teams. • Identified manual processes and assisted in automation and documentation . • Prepared reports that interpret the customer behaviour that

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