Victor Stiglich

P

Product Marketing Manager

Feb 2024 - Actual (1 año 5 meses)

Senior Product Marketing Manager

Baubap

Feb 2024 - Actual (1 año 5 meses)

Designed and implemented Go-to-Market strategies for product launches, aligning marketing efforts with product OKRs to drive growth in user acquisition and customer retention.

Optimized product and customer lifecycle communications across email, in-app, WhatsApp, and push notifications, achieving 2x loan origination, a 30% improvement in collection rates, and 2x referral growth while reducing default and loss rates.

Led market research and customer discovery initiatives, leveraging data insights and weekly interviews to refine product features and achieve market fit.

Director of Growth Marketing

Bitso

Ago 2022 - Nov 2023 (1 año 4 meses)

Directed and scaled global marketing initiatives across B2B and B2C user acquisition, customer lifecycle, and marketing analytics, driving crypto adoption through data-driven strategies and market localization.

Delivered 10x ROI by cutting blended CAC 40% via optimized ad spend, owned media, SEO, and performance marketing experiments, focusing on revenue and profitability.

Improved customer retention and product adoption by refining user journeys, optimizing lifecycle segmentation, and enhancing cross-channel communication.

Performance Marketing Manager

Rappi

Jul 2021 - Ago 2022 (1 año 2 meses)

Led cross-functional teams to drive Rappi-Pay user acquisition and product adoption, achieving a 1.5x ARPU increase, a 50% lift in GMV, and 20x user base growth within the first year. Collaborated with product, analytics, and regional teams to align strategies with business goals and OKRs.

Designed and implemented paid media incrementality models, A/B testing frameworks, and customer journey experiments to optimize sign-ups and credit card activations through multi-channel experiments across paid and owned media.

Head of Performance Marketing

Rappi

Jul 2021 - Ago 2022 (1 año 2 meses)

- Led Rappipay Performance Marketing, CRM/CLM, and Product Marketing strategy, gathering direct responsibility for User Acquisition, User Activation, and Retention
Led Rappipay Performance Marketing, CRM/CLM, and Product Marketing strategy, gathering direct responsibility for User Acquisition, User Activation, and Retention. I took ownership of owned and paid media execution, accounting for marketing P&L, campaigns ROAS, CAC, userbase monetization, and revenue growth (GMV).

Director of Performance Marketing - Growth

Open English

Sep 2020 - Sep 2021 (1 año 1 mes)

- Led the performance marketing team and the customer acquisition strategy, supervising the media planning, campaign operations, promotional calendars
Led the performance marketing team and the customer acquisition strategy, supervising the media planning, campaign operations, promotional calendars, content and brand partnerships as well as the hourly -sales- funnel optimizations for LATAM, Brazil, Southern Europe, and US Hispanic markets. Directed attribution and growth pace analytics for paid and organic's top-line growth; including SEM, SEO, Paid Social, Youtube, Programmatic Display, E mail, and affiliate channels

O

Director of Performance Marketing

OpenEnglish

Mar 2020 - Jul 2021 (1 año 5 meses)

Led a team of 11 marketers to execute acquisition campaigns across SEM, SEO, paid social, and owned media, driving lead generation growth through cross-channel conversion rate optimization.

Developed and implemented sales, rebates, and promotion strategies across LATAM, the US, and Southern EU markets, achieving a 6x increase in lead volume and reducing digital media CAC by 30% YoY through targeted, data-driven initiatives.

A

Head Of Growth Marketing

Available

Ene 2020 - Actual (5 años 6 meses)

I

Máster en Marketing Digital

IEM BUSINESS SCHOOL

Oct 2018 - Jul 2019 (10 meses)

Graduado en la maestría de Marketing Digital - IEHST, Período 2018 - 2019.

Digital Marketing Lead

Sodimac Colombia

Nov 2017 - Feb 2020 (2 años 4 meses)

Drove 1.5x YoY growth in E-commerce traffic, reaching 5 million new sessions and generating $52 million in total order value by optimizing multi-channel strategies across Search, Display, Social Media, and Programmatic investments.

Led a high-performing team of specialists in SEM, SEO, Paid Social, Content Marketing, and Digital Marketing Analytics, fostering collaboration and delivering measurable results.

Ejecutivo Asociado de Marketing Digital & Ecommerce

Telefónica S.A

Sep 2016 - Oct 2017 (1 año 2 meses)

Responsable del cumplimiento de leads en segmento residencial. Estrategias para generación de leads desde medios digitales. Optimización del funnel de conversión por canal, gestión de contenidos y desarrollos web. UX para canales de autogestión; E-Care & acciones post-venta. Gestión de campañas de performance, E-Mail Marketing, SEO, SEM.

T

Digital Marketing Executive

Telefnica

Sep 2016 - Oct 2017 (1 año 2 meses)

Optimized Movistar's website content and design system to drive monthly traffic and lead generation growth. Increased the MQL-to-SQL conversion rate from 7% to 14% through 400+ A/B tests, landing page revamps, and CRM email automation.

Implemented attribution models to measure omni-channel conversions, delivering insights into offline-to-online media impact and driving incremental revenue growth.

G

Digital Marketing Analyst

GRUPO INTERCORP

Ene 2016 - Sep 2016 (9 meses)

Developed and executed the company's digital marketing roadmap, driving early-stage usage growth across Interseguro brand ecosystem.

Led the strategy for social media and content across owned and paid channels, boosting brand visibility and engagement.

Led the design and implementation of an email marketing and inbound campaign analytics framework, utilizing first-party data clustering and customer lifecycle management to optimize campaign performance and improve targeting.

S

Digital Media Planner

Starcom

Ene 2015 - Dic 2015 (1 año)

Developed and executed digital media plans and budget forecasts for the Samsung Electronics account, optimizing paid media strategies and reallocating budgets to maximize performance, branding, and demand generation.

Implemented a customer data platform, streamlining ad efficiency by building and integrating the ad serving and media technology stack to enhance targeting and performance.

Created and managed daily performance reports for campaign uplift, tracking key media KPIs across social media, SEM, and programmatic display channels to ensure continuous optimization and results.

Marketing Coordinator

Lenovo

Sep 2013 - Oct 2014 (1 año 2 meses)

Provided brand management support for B2C, B2B, and Government business units, ensuring cohesive brand representation across multiple sectors.

Oversaw budget allocation across Digital, ATL (Above The Line), BTL (Below The Line), and Trade Marketing activities, optimizing spending for maximum impact.

Managed relationships with partners and external stakeholders to execute co-branded initiatives, driving collaboration and brand visibility.

Developed and executed content strategies for social media, web, YouTube, and point-of-sale channels, enhancing brand engagement and customer touchpoints.

Digital Analyst

OMD WORLDWIDE

Nov 2012 - Ago 2013 (10 meses)

Delivered consumer insights and business analytics to inform media planning and optimize campaign performance, ensuring data-driven decision-making across channels.

Created daily performance reports for Google Ads, Meta Ads, and programmatic media investments, integrating CPC and CPA attribution data from multi-channel ad inventories to refine campaign strategies.

T

Product Marketing Assistant

Telefónica

Jun 2011 - Jul 2012 (1 año 2 meses)

Provided analytical support for product launches, offering data-driven insights to optimize go-to-market strategies and performance.

Developed business cases and P&L briefings, enabling informed decision-making for product development and marketing investments.

Managed relationships and marketing briefings with advertising agencies, ensuring alignment on creative execution and campaign goals.

Oversaw social media channel management, driving brand engagement and audience growth across key platforms.

Victor Stiglich

Acerca de

Detalle

Contacta a Victor con respecto a:

Línea de tiempo

Résumé

Idiomas:

Rasgos de comportamiento de Victor