Victor Moreno Country Manager Mexico | GTM & Expansion LATAM | Growth & Product

Country Manager Mexico

Extendeal

Sep 2024 - Current (2 years 2 months)

Country Manager Mexico

Alegra

Dec 2023 - Sep 2024 (10 months)

- Strategy and growth direction setting goals and OKRs to maximize market share and revenue growth.
- Leadership in sales, growth, and customer experience deliveries to achieve growth targets and optimize the acquisition and retention funnel.
- Continuous market analysis identifying business opportunities based on market trends and customer demands.
- Company representation enhancing the company's presence and recognition.
- Supervision and coordination of daily operations ensuring operational efficiency and compliance with quality standards.
- Development of analysis reports focusing on performance and results in the country.

Deputy Head of Sales

Parrot

Sep 2021 - Dec 2023 (2 years 4 months)

Saas B2B Sales in Food & Pay Tech Industry.

Ownership of Sales Funnels from - lead Generation to client (inbound and outbound).
Sales team management composed by Business Development Representative and Sales Executives.
Acquisition strategy definition and implementation per lead segment and competitors.
Coordination with Product, Performance Marketing and Onboarding areas for transversal acquisition strategies.
Lead profiling strategy definition and implementation.
CRM processes automatization and data generation.
Reporting and analysis of sales KPI's and client data bases.

Country Manager Mexico

FIRA Barcelona

Jul 2019 - Sep 2021 (2 years 3 months)

Business Development Management for the subsidiary of Fira Barcelona in Mexico as well as defining marketing and sales strategies for Smart City Expo Latam Congress.

• Identification of business opportunities, conceptualization and business models design.
• Strategic B2B Account prospecting and management.
• Cross-functional area management in sales, marketing and operations.
• Building strategic partnerships with companies, sectorial partners, media agencies, institutions and governments.
• Management of offline and online marketing strategies (Facebook, SEO, SEM, retargeting, emailing, content marketing and platforms). Funnel marketing definition for B2B. New brands launching and KPI measurements.
• P&L

F

Expansion Project Manager

Fira Barcelona International

May 2016 - Jun 2019 (3 years 2 months)

Execution of the international expansion plan of the brand Smart City Expo World Congress. Reporting to Event Director and International Business Director.

• Design of sales and marketing strategies by market and target audience.
• Management of local sales team per market.
• Coordintation of internal teams and departments related to the projects (sales, press, ICT, legal department).
• Execution, follow-up and control of the logistics operations of congresses adapted to target markets.
• Definition of the pricing policy as well as contents of the sponsorship packages per market.
• Institutional representation in front of the media (press, interviews, receptions, institutional speeches, etc.).
•

S

Cluster Project Manager

Solartys

Sep 2014 - Apr 2016 (1 year 8 months)

National Association of electronic, ICT, audiovisual, solar energy, housing automation and Smart City, Lighting and electric mobility. Specialization in solar energy.

Management of accounts and members' acquisition.
Advice in the internationalization process and market opening.
Development of expansion strategic plans per client and year with the respective analysis of results.

Representation and organization of international fairs, congresses, workshops and trade missions.

Project Management - coordination of communication strategy: arrange meetings, organize promotional campaigns and international events, monitor website content, social media and further analysis.
Design of proposals for E

Logistics Coordinator

Corbion

Jul 2014 - Sep 2014 (3 months)

Corbion Purac, is a leading multinational company of the biotechnology sector focused on food preservation, lactic acid based bioplastics chemicals.

Routing organization between the international subsidiaries.
Coordination between production, storage, packaging, transport and transit agencies.
Administrative tasks for custom clearance and transport documents.

Customer Relationship Management Specialist

Corbion

Sep 2013 - Feb 2014 (6 months)

Corbion Purac, is a leading multinational company of the biotechnology sector focused on food preservation, lactic acid based bioplastics chemicals.

Responsible in charge of the administrative process of exporting and following up the orders of the markets of Italy and Greece.
Direct communication with clients and intermediary among the logistic transport process, subsidiaries and stock management as well as supporting the commercial department, invoicing and costs.

Victor Moreno

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Victor Moreno

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