Victor Lara SEO Specialist & Content Manager

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Seo Specialist

The Media Optimizers

Aug 2025 - Current (1 year 3 months)

Como SEO Specialist, fui responsable de optimizar el rendimiento de los sitios web de nuestros clientes a través de estrategias efectivas de SEO. Utilicé herramientas como Ahrefs para realizar análisis de datos y llevar a cabo investigaciones de palabras clave, lo que permitió mejorar la visibilidad en los motores de búsqueda. Además, gestioné la publicación de contenido en WordPress, asegurando que todos los materiales estuvieran correctamente optimizados y alineados con las mejores prácticas de SEO, lo que contribuyó a un aumento significativo en el tráfico orgánico. En mi experiencia en The Media Optimizers, también programé múltiples campañas de contenido utilizando sistemas de gestión de contenido (CMS), lo que me permitió abordar y so

SEO Specialist (inbound marketing and data report))

OrkLabs

Jul 2023 - Current (3 years 4 months)

As an SEO Specialist focused on inbound marketing and data reporting, I have successfully crafted and optimized content strategies that drive engagement and improve search engine rankings. My responsibilities included writing informative articles in both English and Spanish on decentralized finance, NFTs, and related topics, as well as creating compelling landing pages designed to convert audiences into customers. I conducted thorough SEO audits and optimized existing content across six different pages, utilizing tools such as SEMrush, Google Analytics, and Google Search Console to perform keyword research that informed our content strategies. Additionally, I developed and executed link-building campaigns that increased our main casino webp

Content Manager (data report).

Genwords

Apr 2023 - Jul 2023 (4 months)

As a Content Manager specializing in data reporting, I was responsible for creating and managing a diverse range of content, including informative articles in both English and Spanish on finance, SaaS companies, aesthetic clinics, and the real estate industry. I developed landing pages designed to drive audience engagement with the company's products, while also conducting SEO audits to optimize existing content for improved search engine rankings. My role involved performing keyword research using tools like Semrush, Google Analytics, and Google Search Console to inform our content strategies effectively. I executed link-building campaigns to enhance domain authority and organic traffic, significantly improving the client's page visibility

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Copywriter (marketing)

Mitsoftware

Dec 2021 - Jul 2022 (8 months)

As a Copywriter specializing in marketing, I have honed my skills in creating compelling content that resonates with diverse audiences. My responsibilities include writing informative articles in both English and Spanish on topics such as decentralized finance and NFTs, as well as crafting engaging landing pages designed to drive traffic to the company's products. I also consult on the development of NFT video games, ensuring that the content aligns with industry trends and audience interests. Additionally, I conduct thorough SEO audits and optimize existing content to enhance search engine rankings, performing keyword research with tools like Semrush, Analytics, and Search Console to inform effective content strategies. I have developed an

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Managing Editor (data report)

Inversor Global S.A.,

Oct 2021 - Jan 2023 (1 year 4 months)

As the Managing Editor for a data report, I was responsible for the writing, planning, and editing of a daily newsletter with 50,000 subscribers, focusing on enhancing engagement through improved open rates and click-through rates each month. My role involved crafting and editing reports and articles for premium services related to finance and cryptocurrency, ensuring that the content was both informative and engaging. Additionally, I translated, edited, and adapted content from international sources for Latin American and Spanish-speaking audiences, maintaining cultural relevance and clarity. I also wrote and published blog entries using the WordPress Yoast SEO Premium Plugin to enhance local SEO traffic.

In this position, I uti

Writer

Autónomo

Sep 2018 - Current (8 years 2 months)

Skills: Content Creation · Digital Content · Editorial Journalism · Marketing · Media Outreach · Press Releases · Written Communication · Online Content Creation · Storytelling · Grammar · Media Communications SEO Writing Keyword Research
Argumentation · Content Management · Copywriting · Social Media · Content Production · Publishing · Journalism · Communication · Teamwork · Proofreading · SEO Audit · SEO Optimization ·
Tools: Semrush · Ahrefs · Google Analytics · Google Search Console · Moz · Wordpress · Looker Studio

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Copywrite - Journalist

CrispyMedia,

Aug 2018 - Sep 2021 (3 years 2 months)

- Writing and editing informative articles on technology, social media, art, and entertainment, ensuring clarity and engagement for diverse audiences.
- Conducting in-depth research and writing reports on specialized topics to provide valuable insights.
- Crafting compelling social media posts for platforms like Twitter and Instagram during special events to enhance audience engagement.
- Providing Yoast SEO Premium support for content creation, optimizing articles for search engines to improve visibility.
- Conducting keyword research with Semrush and Ahrefs, while utilizing Google Search Console for performance audits to enhance content effectiveness.
- Leveraging WordPress for daily article publication, ensu

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Editor

El Intransigente Diario,

May 2018 - Jul 2020 (2 years 3 months)

- Analysis of the content guidelines of three informational websites (Diario El Intransigente).
- Real-time spelling and style correction of informational articles.
- Writing reports on writers and their performance.
- Edit content according to SEO guidelines like keyword research.
- Organic Traffic (SEO) improvement through content creation.

Victor Lara

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Victor Lara

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